---
title: 'Head of Growth at Broccoli AI'
canonical: 'https://feeny.ai/job/head-of-growth-broccoli-ai-san-francisco-pct2af5g2zk7'
type: 'job'
last_seen: '2026-10-19'
---

# Head of Growth at Broccoli AI

- **Company:** Broccoli AI
- **Location:** San Francisco, CA
- **Compensation:** $200k–$230k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-20
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/broccoli/3362356c-6c70-4a77-b29f-1d8f67bd42ff/application

**Skills:** B2B Pipeline Generation, Demand Generation Strategy, Funnel Optimization, AI-driven Automations, Data Analysis, Experimentation, Series B/C Startup Experience, Vertical SaaS Experience, Inbound Pipeline Systems, Outbound Pipeline Systems

> The Head of Demand Generation will own pipeline creation and strategy at Broccoli, a B2B AI operating system for service businesses. This role involves building systems to generate high-quality pipeline for the sales team through experimentation with channels, messaging, and AI-driven automations.

## Job description

## About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done. Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan. Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built. Today:

- Hundreds of contractors rely on Broccoli every day.
- We've grown to $15M+ ARR in under two years.
- We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.
- We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

## The role

We’re hiring a Head of Growth to own pipeline creation at Broccoli. Your job is to build and scale the systems that generate high-quality pipeline for the sales team. We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role. You should constantly be testing:

- Channels
- Messaging
- Funnel conversion
- Outbound motions
- Paid campaigns
- Events and partnerships
- AI-powered automations and workflows

You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.

## What you’ll own

- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound + outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time

Who we’re looking for Must-haves

- Strong analytical and growth mindset
- 8+ yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week

Strong plus

- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality

Not a fit

- Brand marketers without pipeline ownership
- People optimized around MQLs over revenue
- Managers who mainly coordinate agencies instead of executing

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.

## About Broccoli AI

## Company Overview
- **One-liner**: Broccoli AI builds an AI-native operating system for home service businesses, using voice agents to automate customer service, scheduling, and revenue operations for plumbing, HVAC, and electrical contractors.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: AJ Jain (CEO) and Aditya Ketkar (CTO)

## Core Business
- **Primary industry/industries**: Home Services Technology, Artificial Intelligence, Customer Service Automation
- **Target customers**: B2B — plumbing, HVAC, and electrical contractors (from single-location operators to PE-backed roll-ups)
- **Mission or purpose statement**: "To democratize great customer service so every contractor, no matter their size, can give customers the experience they deserve."

## Products & Services
- **AI Voice Agents**: AI-powered phone agents that answer every call 24/7, book jobs in real time, and provide empathetic customer support for trades businesses. Type: AI Agent / SaaS.
- **Revenue Automation (Outbound & Follow-ups)**: Automated outbound calling and follow-up sequences to drive more revenue for contractors. Type: AI Agent / SaaS.
- **Operations Automation**: AI agents that handle scheduling, dispatch, and alerting for emergencies, integrated with systems like ServiceTitan. Type: AI Agent / SaaS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Raised $25M+ in Series A funding led by Khosla Ventures, with participation from Y Combinator (Winter 2022 batch). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)
- **Notable Investors/Partners**: Khosla Ventures (lead, Series A), Y Combinator (W22 batch), Gustaf Alstromer (YC partner).
- **Growth Signals**: Grew from 0 to 800+ contractors in under 2 years; grew from $0 to millions in ARR in under a year; headcount grew 272.7% year-over-year to 31 employees; 22 active job postings (monthly job postings up 46.7%, yearly up 2,100%). [linkedin.com](https://www.linkedin.com/company/broccoli-com)

## Competitive Advantages
- **Deep vertical focus**: Built specifically for trades (plumbing, HVAC, electrical) rather than a generic AI voice agent, allowing for industry-specific workflows and integrations (e.g., ServiceTitan).
- **Founder-market fit**: Founders spent 9 years working together and went door-to-door meeting 100+ contractors to understand the market before building, leading to a product that truly fits the workflow.
- **Rapid traction**: Grew from 0 to 800+ contractors and from $0 to millions in ARR in under a year, indicating strong product-market fit.
- **Full-stack automation**: Unlike point solutions that only handle calls, Broccoli automates the entire front office (calls, scheduling, dispatch, follow-ups, marketing) in one platform.

## Strategic Focus
- **Scale the contractor base**: Continue onboarding plumbing, HVAC, and electrical businesses, targeting both single-location operators and large PE-backed roll-ups.
- **Deepen the operating system**: Expand automation beyond voice to cover the full workflow of home service businesses (scheduling, dispatch, marketing, operations).
- **Expand into new verticals**: The company is hiring for a "Strategy & Operations Lead, New Verticals," indicating plans to expand beyond the core trades.
- **Hire aggressively**: With 22 open positions and massive job posting growth, the company is in a major scaling phase across engineering, sales, marketing, and operations.

## Why Work Here
- **High-growth environment**: The company is growing extremely fast (272.7% headcount growth YoY, millions in ARR in under a year), offering employees the chance to have outsized impact in a rocket ship.
- **Founder-led with strong pedigree**: Founders AJ Jain and Aditya Ketkar have worked together for 9+ years, have backgrounds at Adobe and Microsoft, and are backed by top-tier investors (Khosla Ventures, Y Combinator). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
- **Culture of deep customer empathy**: The company was built by going door-to-door and meeting 100+ contractors, and that customer-first ethos permeates the engineering and product culture.
- **Work policy**: Hybrid/In-Office — the company has two offices in San Francisco (300 Brannan St) and roles are listed as "Hybrid" or "In-Office" on Built In. [builtin.com](https://builtin.com/company/broccoli-ai)
- **Notable perks**: Backed by top-tier VCs (Khosla, YC); opportunity to work on a high-impact AI product that directly helps small businesses; fast-paced environment with significant ownership.
- **Engineering culture**: Heavy emphasis on AI and full-stack engineering; the team is building a complex, real-time voice AI system integrated with legacy field service software. Open roles include Staff Software Engineer, Director of Engineering, and Senior Product Manager. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)

## Sources
1. [broccoli.com](https://www.broccoli.com/)
2. [linkedin.com](https://www.linkedin.com/company/broccoli-com)
3. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
4. [ycombinator.com - Jobs](https://www.ycombinator.com/companies/broccoli-ai/jobs)
5. [builtin.com](https://builtin.com/company/broccoli-ai)

## Other roles at Broccoli AI

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- [Recruiting Coordinator/Sourcer](https://feeny.ai/job/recruiting-coordinator-sourcer-broccoli-ai-san-francisco-eyarbcw810r2) — San Francisco, CA
- [GTM Recruiter](https://feeny.ai/job/gtm-recruiter-broccoli-ai-lehi-6cmge9q8736g) — Lehi, UT
- [AI Transformation Lead](https://feeny.ai/job/ai-transformation-lead-broccoli-ai-san-francisco-y13awz5d65y7) — San Francisco, CA
- [People Operations Associate / Executive](https://feeny.ai/job/people-operations-associate-executive-broccoli-ai-bengaluru-hd64w05367s6) — Bengaluru, India
- [Director of Technical Success](https://feeny.ai/job/director-of-technical-success-broccoli-ai-lehi-jx3vwews73k9) — Lehi, UT
- [AI Tech Support (Early Shift)](https://feeny.ai/job/ai-tech-support-early-shift-broccoli-ai-lehi-gjjht29nnr4m) — Lehi, UT
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-broccoli-ai-san-francisco-qgadcs18hc7n) — San Francisco, CA
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-broccoli-ai-lehi-ka8rvb51svwq) — Lehi, UT
- [Founding Business Development Lead, Private Equity](https://feeny.ai/job/founding-business-development-lead-private-equity-broccoli-ai-san-francisco-w3fj3ffhy9jz) — San Francisco, CA