---
title: 'Head of Growth at Cruva'
canonical: 'https://feeny.ai/job/head-of-growth-cruva-los-angeles-4erd7ypafvfx'
type: 'job'
last_seen: '2026-09-12'
---

# Head of Growth at Cruva

- **Company:** Cruva
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/cruva/38a77ace-e1e1-4c57-ad67-3a5dd1a3cedf

## Job description

## The Role

Cruva is the operating system for TikTok Shop. Over 1,400 brands use us to manage affiliate programs, find creators, and run their commerce operations on the fastest-growing platform in the world. We are bootstrapped, profitable, and multi-seven-figures in ARR. This is a builder role. You will own growth end to end, from the first touchpoint to activation and expansion. That means paid acquisition, SEO, content, email and lifecycle, and conversion optimization across the funnel. You are not inheriting a team or a budget to spend. You will build the engine yourself first: running campaigns, testing channels, finding what works, and then scaling it. We are at an inflection point. The market is moving fast, demand is real, and we need someone who can build a repeatable, scalable growth engine from the ground up.

## What You'll Do

- Own the full growth funnel: paid acquisition, SEO, content marketing, email and lifecycle, and conversion optimization.
- Build and own the growth roadmap, including experiments, channel mix, and prioritization.
- Define and track the metrics that matter: CAC, LTV, activation rates, and pipeline contribution.
- Work closely with sales, product, and customer success to close the loop between acquisition and retention.
- Hire and lead a small growth team as we scale.

## What You'll Bring

- You have built growth programs before, not just managed them. You know how to run a paid campaign as well as you know how to write a nurture sequence.
- Comfortable in the data, comfortable writing copy, and comfortable talking to customers to understand why they buy.
- You do not need a team around you to get started. You find what is not working, build the fix, and ship it.
- Track record of building SEO, paid, or content programs that drove measurable, compounding results.
- Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus.

## Compensation

$180,000 to $220,000 base salary depending on experience, plus meaningful early-stage equity.

Location Remote (LA Preferred)

## About Cruva

## Company Overview
- **One-liner**: Cruva is the AI operating system for social commerce, helping brands scale TikTok Shop affiliate programs through creator discovery, automated outreach, and full-pipeline CRM.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: Not publicly available (rebranded from UPTK in October 2025)
- **Founders**: Sebastian Nelson (Co-Founder & CEO)

## Core Business
- Primary industry/industries: Social commerce, affiliate marketing, creator management, SaaS
- Target customers: B2B – brands and agencies running TikTok Shop (and soon multi-platform) affiliate programs, from early-stage to enterprise scale
- Mission or purpose statement: To become the operating system for creator-driven commerce, enabling brands to build and manage affiliate communities that drive measurable GMV and halo effects across channels.

## Products & Services
- **Cruva Platform**: A comprehensive SaaS suite that combines AI-powered creator discovery, automated multi-channel outreach, full-pipeline CRM, sample management, private creator communities, and halo effect attribution. It is an Official TikTok Shop Partner and integrates with Shopify.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over $47 million in cumulative GMV managed (as of October 2025); 233% year-over-year growth; serving 2,000+ brands
- **Notable Investors/Partners**: Official TikTok Shop Partner; no external investors publicly listed
- **Growth Signals**: 433% headcount growth YoY (from ~2 to 12 employees); expanding beyond TikTok Shop to Instagram Shopping, YouTube Shopping, and Amazon Influencer programs; 12% creator response rates (vs. 2% industry average); 65% sample-to-sale conversion rate

## Competitive Advantages
- Official TikTok Shop Partner status provides direct API access and trusted workflows.
- AI-native creator discovery using natural language queries and competitor signal analysis.
- Unique halo effect measurement that attributes GMV beyond direct clicks (branded search lift, paid ad CAC reduction, site traffic).
- Private creator community features (contests, tiered rewards, re-activation) that drive repeat posting and compounding content.

## Strategic Focus
- Multi-platform expansion: extending the platform beyond TikTok Shop to Instagram, YouTube, and Amazon influencer programs while maintaining core TikTok Shop strength.
- Scaling the platform to handle larger affiliate networks and deeper analytics without increasing team overhead.
- Continuing to improve AI discovery and automation to reduce manual work for brand teams.

## Why Work Here
- Rapidly growing startup (12 employees, +433% headcount growth YoY) offering significant ownership and impact.
- Remote/hybrid setup: offices in Los Angeles and the Philippines; likely flexible work arrangements.
- Culture described as fast-paced and results-oriented, with white-glove onboarding and dedicated customer success.
- Opportunity to shape the operating system for an emerging social commerce category alongside experienced leadership.
- Active job posting for Senior Marketing Manager at the time of research.

## Sources
1. [cruva.com](https://cruva.com/)
2. [linkedin.com](https://www.linkedin.com/company/cruva)
3. [apps.shopify.com](https://apps.shopify.com/cruva)
4. [markets.financialcontent.com](https://markets.financialcontent.com/wral/article/getnews-2025-10-23-tiktok-shop-automation-leader-uptk-rebrands-to-cruva-expands-multi-platform-vision)

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