--- title: 'Head of Growth & Lifecycle at Prezzee' canonical: 'https://feeny.ai/job/head-of-growth-lifecycle-prezzee-sydney-smsvycrekg79' type: 'job' last_seen: '2026-09-15' --- # Head of Growth & Lifecycle at Prezzee - **Company:** Prezzee - **Location:** Sydney, Australia - **Posted:** 2026-07-21 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/prezzee/jobs/4698594006 ## Job description ## About Prezzee Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change lives through the power of giving — leveraging borderless payment technology and innovative digital solutions to help people connect and create memorable moments that truly matter. About the role: Prezzee is  looking for a commercially driven Head of Growth & Lifecycle to lead Prezzee's global growth strategy across our B2B and B2C customer base. In this high-impact leadership role, you'll shape the end-to-end customer journey, using data, experimentation, AI and personalisation to drive acquisition, retention and long-term customer value. Working closely with Product, Data, Sales and Marketing, you'll lead a high-performing team and play a key role in accelerating Prezzee's next phase of growth. ## What You’ll Do - Develop and execute Prezzee's global growth and lifecycle strategy, driving customer acquisition, activation, retention, expansion and long-term customer value. - Identify high-impact growth opportunities and translate strategy into clear, measurable execution plans. - Design and optimise end-to-end customer lifecycle programs, including onboarding, engagement, loyalty, reactivation and win-back journeys. - Leverage data, AI, marketing automation and personalisation to deliver relevant customer experiences at scale. - Lead a culture of experimentation through A/B testing and continuous optimisation to improve conversion, retention, customer lifetime value and commercial performance. - Partner with Data and Analytics teams to uncover customer insights, define key growth metrics and use analytics to inform strategic decision-making. - Oversee the MarTech ecosystem, ensuring data integrity, reporting, dashboards and customer insights support business growth. - Collaborate with Product, Data, Sales, Commercial, Brand and Creative teams to optimise customer journeys and deliver shared growth outcomes. - Influence senior stakeholders with clear, data-driven recommendations and commercial insights. - Lead, coach and develop a high-performing Growth & Lifecycle team, fostering a culture of accountability, innovation and continuous improvement. What are we looking for: - Proven leadership experience in Growth, Lifecycle Marketing, CRM, Performance Marketing or a related discipline. - A track record of driving customer acquisition, activation, retention and long-term customer value through data-driven growth strategies. - Strong expertise in customer lifecycle marketing, segmentation, personalisation, marketing automation and experimentation. - Commercially minded with strong analytical skills and experience using customer and revenue insights to optimise performance. - Experience working with MarTech platforms, including CRM, CDPs, marketing automation and analytics tools. - A collaborative leader with experience partnering across Product, Data, Technology, Sales and Marketing to deliver business outcomes. - An inspiring people leader with excellent stakeholder management and communication skills. - Strategic yet hands-on, with a customer-first mindset and a passion for continuous improvement. - Experience working in a fast-paced, high-growth environment across B2B and/or B2C businesses. Why Join Prezzee? You’ll play a key role in shaping the future of digital gifting at a global scale — working with talented people, modern technology, and a culture that genuinely values openness, excellence, and impact. At Prezzee, Where We Don’t Just Work – We Innovate, Collaborate, And Shape The Future Of Digital Giving. As Part Of Our Dynamic Team, You’ll Contribute To a Global Company’s Growth While Enjoying a Flexible, Supportive, And Inclusive Work Environment. We Offer Prezzeeversary Leave – Extra day of annual leave for each year you’re with us. BirthYay Leave – Celebrate you with a paid day off during your birthday month. Novated Car Leasing – A tax-smart way to bundle and pay for your car and running costs. ClassPass Membership – Fully covered monthly credits for fitness, wellness, and beauty. Office Allowance – One-time payment to upgrade your office setup. Flexible Work Perks – Flex your hours, take Culture Swap Days, and work from anywhere for 30 days a year. Prezzee Staff Discounts – Exclusive deals on Prezzee gift cards – just for being part of the team. Wellbeing Support – Access to mental, social, financial, and physical wellbeing support via Telus. Learning & Development – Grow your career with LinkedIn Learning, job shadowing, industry programs, and our Lunch & Learn sessions. Employee Resource Groups – Be an advocate or ally and foster belonging through groups like EmpowHer and Pride. Parental Leave – 12 weeks for primary carers and 4 weeks for secondary carers. Prezzee has been recognised for the third consecutive year as a Computerworld Best Places to Work in IT, and as a Great Place to Work® 2026 across all three of our three regions. We value diversity, collaboration, and innovation in everything we do. Join a global team united by the core values: Give openness, Give greatness, Give magic, Give ingenuity, Give damn. Prezzee is an Equal Opportunity employer. We believe that diversity is the key to building the best products for our customers, team culture and growing our global business. Our diversity mission is for our people to be their most authentic selves, to inspire, innovate and celebrate within a culture of belonging. We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are looking for people to help create human connections, make magic and shape the future of gifting so even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! Please let us know if you require any adjustments as part of the application and recruitment process, We also encourage you to let us know of your pronouns at any point of the process. ## About Prezzee ## Company Overview - **One-liner**: Prezzee is a global digital gifting and payments platform that enables consumers and businesses to send, receive, and redeem personalised eGift cards across a network of hundreds of brands. - **Entity Type**: Private (venture-backed; funding details not publicly disclosed) - **Headquarters**: Sydney, New South Wales, Australia - **Founded**: 2014 - **Founders**: Shaun Bonétt, Edward Piazza, Roger Hatem, Claire Morris, and Matt Hoggart ## Core Business - **Primary industry/industries**: Digital gifting, payments, fintech, corporate incentives - **Target customers**: B2C (individuals sending gift cards to friends/family) and B2B (enterprises and SMBs using gift cards for employee rewards, client gifts, and marketing incentives) - **Mission or purpose statement**: “To change lives through the power of giving” and “make gift cards fun, personalised and easy to use” ## Products & Services - **Prezzee Marketplace**: A consumer-facing platform where users can buy, personalise (with video, messages), and send digital gift cards from over 300 retail brands. Available in multiple countries. - **Prezzee Business**: A corporate gifting solution that allows companies to send bulk eGift cards to employees, clients, or partners. Features include custom branding, API integration, and automated delivery. Clients include QBE, HSBC, Coca-Cola, and over 4,000 others. - **Prezzee API / White-Label Marketplace**: A white-label API that lets businesses embed a curated gift card marketplace into their own platforms to drive loyalty, revenue, and market share. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over 140 million gift cards sold, partnerships with 1,500+ brands, serving 6+ million customers globally - **Notable Investors/Partners**: Afterpay (official gifting partner), Pollen Digital (co-development partner). Board includes Cliff Rosenberg (former MD of LinkedIn APAC) and Susan O’Malley. - **Growth Signals**: Expanded operations to North America, Canada, United Kingdom, New Zealand, and France. Recognised as a Computerworld Best Places to Work in IT for three consecutive years and a Great Place to Work® 2026 across all regions. Recently posted a Head of AI role, signalling investment in artificial intelligence. ## Competitive Advantages - **Seamless API integration**: White-label marketplace allows businesses to offer gift cards without building from scratch, creating a sticky B2B platform. - **Global reach**: Operates in six countries with a localised brand catalogue and payment rails. - **Personalisation**: Video messages and custom branding differentiate from standard eGift card providers. - **Scale and brand trust**: Over 140 million cards sold and partnerships with major enterprises (Coca-Cola, HSBC, QBE) provide credibility. ## Strategic Focus - **Global expansion**: Continuing to enter new markets (France recently added) and deepen presence in existing regions. - **AI & technology**: Hiring a Head of AI to leverage machine learning for personalisation, fraud detection, and operational efficiency. - **Corporate gifting growth**: Strengthening Prezzee Business as a key revenue driver with enterprise-grade features and integrations. - **Product innovation**: Enhancing the consumer marketplace with more brands, better personalisation, and borderless payment capabilities. ## Why Work Here - **Culture**: Values-driven environment centred on “Give Openness, Give Greatness, Give Magic, Give Ingenuity, and Always Give a Damn.” Emphasis on collaboration, innovation, and belonging. - **Recognition**: Named a Computerworld Best Places to Work in IT (three consecutive years) and Great Place to Work® 2026 across all three regions (Australia, UK, US). - **Work model**: Global team spread across multiple time zones; flexible/hybrid arrangements likely (roles listed in Sydney, Melbourne, New York, San Francisco, London). - **Diversity & inclusion**: Equal Opportunity employer with a stated mission to foster a culture of belonging. Encourages candidates to share pronouns and request adjustments. - **Engineering culture**: Modern tech stack, focus on scalability, and opportunities to work on AI, API platforms, and global payment systems. ## Sources 1. [Prezzee About Us](https://prezzee.com/en-us/about) 2. [Prezzee Careers (Greenhouse)](https://job-boards.greenhouse.io/prezzee) 3. [CB Insights Company Profile](https://www.cbinsights.com/company/prezzee) 4. [Prezzee LinkedIn](https://au.linkedin.com/company/prezzee) ## Other roles at Prezzee - [Head of Product, PrezzeePay](https://feeny.ai/job/head-of-product-prezzeepay-prezzee-sydney-zy555w80pc9z) — Sydney, Australia - [Card Program Manager](https://feeny.ai/job/card-program-manager-prezzee-melbourne-5g9f6pjrbrt9) — Melbourne, Australia - [Card Program Manager](https://feeny.ai/job/card-program-manager-prezzee-sydney-5mw0dxvdqs90) — Sydney, Australia - [Senior Campaign Manager](https://feeny.ai/job/senior-campaign-manager-prezzee-sydney-zq6whrm40vjp) — Sydney, Australia - [Copywriter](https://feeny.ai/job/copywriter-prezzee-sydney-1vyd87n2st3c) — Sydney, Australia - [Senior Marketing Growth Analyst](https://feeny.ai/job/senior-marketing-growth-analyst-prezzee-sydney-qqsqg5pqjmb4) — Sydney, Australia - [Senior Machine Learning Engineer](https://feeny.ai/job/senior-machine-learning-engineer-prezzee-melbourne-cws51h55smjk) — Melbourne, Australia - [Senior Machine Learning Engineer](https://feeny.ai/job/senior-machine-learning-engineer-prezzee-sydney-1yn8tcg4tac1) — Sydney, Australia