--- title: 'Head of Growth Marketing at Arize AI' canonical: 'https://feeny.ai/job/head-of-growth-marketing-arize-ai-san-francisco-pyd1rhqzpq0n' type: 'job' last_seen: '2026-10-28' --- # Head of Growth Marketing at Arize AI - **Company:** Arize AI - **Location:** San Francisco, CA - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-10-28 - **Apply:** https://job-boards.greenhouse.io/arizeai/jobs/6231664004 ## Job description ## About Arize AI is rapidly transforming the world. As generative AI reshapes industries, teams need powerful ways to monitor, troubleshoot, and optimize their AI systems. That’s where we come in. Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to ship high-performing, reliable agents and applications. From first prototype to production scale, Arize unifies build, test, and run in a single workspace, so teams can ship faster with confidence. Arize serves a rapidly growing customer base of 150+ leading enterprises and Fortune 500 companies. Customers like [Booking.com](http://Booking.com), Uber, Siemens, and PepsiCo leverage Arize to deliver AI that works. ## About Arize AI Arize AI is an AI observability and evaluation platform helping teams build, evaluate, and improve AI applications and agents. From development through production, Arize gives AI engineering teams the tools to understand how their systems perform, identify failures, and continuously improve their applications. Our ecosystem includes Arize AX, our managed platform for AI observability and evaluations, and Phoenix, our open-source platform built for AI engineers. ## About the Role We're looking for a Head of Growth Marketing to lead and scale Arize's growth engine across enterprise demand generation, field marketing, digital acquisition, and product-led growth. This is a highly visible leadership position responsible for building predictable pipeline while expanding our reach among developers, AI engineering teams, and enterprise technology buyers. Arize has both a sales-led enterprise business and a developer-led self-serve business. We need someone who understands how to grow both, and how they reinforce one another. You'll inherit an established field marketing team, partner closely with Product Marketing and Marketing Operations, and help build the systems that turn awareness and engagement into pipeline, product adoption, and revenue. We're looking for a strategic leader who is equally comfortable analyzing funnel performance, developing a go-to-market strategy, and getting into the details of campaign execution. ## What You'll Do Own pipeline growth and demand generation - Build and execute an integrated growth strategy that drives qualified enterprise pipeline and revenue. - Own marketing-sourced pipeline targets and performance across acquisition channels. - Lead integrated campaigns spanning paid media, digital channels, events, partnerships, and lifecycle marketing. - Partner with Sales and Revenue Operations to improve conversion, attribution, pipeline quality, and campaign effectiveness. - Develop a rigorous experimentation and measurement framework to understand which investments generate the greatest impact. Lead field marketing and regional growth - Manage and develop the Americas and Rest of World Field Marketing teams. - Build regional programs that generate pipeline and deepen relationships with enterprise buyers and technical communities. - Partner with Sales leadership to align events, executive programs, and regional campaigns with account priorities. - Measure field marketing effectiveness through qualified engagement, pipeline creation, influence, and progression. Drive digital acquisition and organic growth - Own the broader digital acquisition strategy across paid, organic, search, and AI-driven discovery. - Lead a dedicated SEO/AEO and Web Growth specialist responsible for technical discoverability and website optimization. - Partner with Content and Product Marketing on search visibility, category authority, and high-intent acquisition. - Improve website conversion across demo requests, self-serve signups, and other high-value actions. Build the marketing side of product-led growth - Develop acquisition and lifecycle programs that grow adoption of Phoenix and Arize AX. - Own marketing-led signup growth, onboarding communications, re-engagement, and self-serve acquisition experiments. - Work closely with Product and Engineering to identify opportunities to improve activation and free-to-paid conversion. - Establish shared PLG metrics and a cross-functional experimentation roadmap. Build a high-performing growth organization - Lead, coach, and develop a team of marketers across demand generation, field marketing, and digital growth. - Build efficient processes for campaign planning, execution, testing, and reporting. - Manage budgets and make investment decisions based on performance and business impact. - Partner with Content, Brand, PMM, Marketing Engineering, Product, and Sales to execute coordinated programs. ## What We're Looking For - 10+ years of experience in B2B SaaS marketing, including significant ownership of demand generation, growth marketing, or pipeline generation. - Experience leading growth at a developer tools, infrastructure, AI, or technically sophisticated SaaS business. - Proven ability to build and scale marketing-sourced enterprise pipeline. - Experience with both sales-led growth and self-serve or product-led acquisition. - Strong analytical skills and experience using funnel data, attribution, experimentation, and conversion metrics to drive decisions. - Experience managing paid acquisition, integrated campaigns, lifecycle marketing, and field marketing programs. - Working knowledge of SEO, AEO, website conversion, and organic acquisition strategies. - Experience leading and developing high-performing teams. - Ability to work closely with Sales, Product, Engineering, and technical stakeholders. - Comfortable operating in a fast-moving environment where leaders are expected to be hands-on. ## Nice to Have - Experience marketing to AI engineers, developers, platform engineers, or enterprise AI leadership. - Experience growing open-source communities or converting developer adoption into commercial demand. - Familiarity with AI observability, evaluation, LLMs, and agent development. - Experience working across both enterprise and digital-native customer segments. - Experience with HubSpot, GA4, product analytics, and modern marketing attribution tools. What Success Looks Like In your first 6–12 months, you'll have: - Built a measurable, repeatable pipeline generation engine aligned with Sales goals. - Improved campaign, channel, and field marketing performance. - Established clear ownership and reporting for digital and organic acquisition. - Increased qualified self-serve signups and improved the marketing-controlled portions of the PLG funnel. - Built a growth experimentation program with clear priorities and measurable outcomes. - Developed a team that consistently connects marketing activity to business results. The estimated annual salary for this role is between $225,00 to $275,000, plus a competitive equity package. Actual compensation is determined based upon a variety of job related factors that may include: transferable work experience, skill sets, and qualifications. Total compensation also includes a comprehensive benefit package, including: medical, dental, vision, 401(k) plan, unlimited paid time off, generous parental leave plan, and others for mental and wellness support. More About Arize Arize’s mission is to make the world’s AI work—and work for people. Our founders came together through a shared frustration: while investments in AI are growing rapidly across every industry, organizations face a critical challenge—understanding whether AI is performing and how to improve it at scale. Learn more about what we're doing here: https://techcrunch.com/2025/02/20/arize-ai-hopes-it-has-first-mover-advantage-in-ai-observability/ https://arize.com/blog/arize-ai-raises-70m-series-c-to-build-the-gold-standard-for-ai-evaluation-observability/ Diversity & Inclusion @ Arize Our company's mission is to make AI work and make AI work for the people, we hope to make an impact in bias industry-wide and that's a big motivator for people who work here. We actively hope that individuals contribute to a good culture - Regularly have chats with industry experts, researchers, and ethicists across the ecosystem to advance the use of responsible AI - Culturally conscious events such as LGBTQ trivia during pride month - We have an active Lady Arizers subgroup ## About Arize AI ## Company Overview - **One-liner**: Arize AI provides an agent observability, evaluation, and improvement platform that enables AI teams to trace, debug, evaluate, and continuously improve AI agents and applications in production. - **Entity Type**: Private (Series C) - **Headquarters**: San Francisco, California, United States - **Founded**: 2020 - **Founders**: Jason Lopatecki (CEO), Aparna Dhinakaran (CPO) ## Core Business - Primary industry/industries: AI Observability, AI Evaluation, Machine Learning Operations (MLOps), Generative AI Infrastructure - Target customers: B2B; AI engineering teams building production AI applications, chatbots, RAG systems, copilots, and autonomous agents. Serves both startups and large enterprises. - Mission or purpose statement: "Make AI work — and work for the people." ## Products & Services - **[Phoenix (Open Source)](https://arize.com/phoenix/)**: The leading open-source AI observability and evaluation framework. Developers use it to trace AI applications, run evaluations, investigate failures, and improve quality. Built on OpenInference and OpenTelemetry standards. Run locally or self-hosted. Over 5 million downloads per month. - **[Arize AX](https://arize.com/ax/)**: The managed AI engineering platform built on open standards. Adds managed infrastructure with a proprietary observability datastore (ADB), advanced agent observability, online evals, and continual improvement workflows for production AI systems. - **[Alyx](https://arize.com/ax/)**: An AI engineering agent that functions like "Cursor or Claude Code, but for AI engineering." It runs evals, debugs issues, and improves agents autonomously based on a given problem. - **[ADB (Arize DataBase)](https://arize.com/ax/)**: The industry’s fastest and most scaled observability datastore for GenAI traces. Stores in open formats to connect natively to BigQuery, Databricks, or Snowflake via DataFabric. Processes over 1 trillion spans per month. - **Integrations**: Works with 40+ models, frameworks, and AI tools including OpenAI, Anthropic, Google, Amazon Bedrock, LangGraph, LangChain, LlamaIndex, CrewAI, OpenAI Agents SDK, DSPy, and more. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total Funding – $131 million across three rounds - **Annual Revenue**: $13 million (per LinkedIn estimate) - **Notable Investors/Partners**: TCV (led Series B), Foundation Capital (led Seed Round), and additional undisclosed investors in the Series C round. Partners include major cloud providers (Google Cloud, AWS, Azure) and AI frameworks. - **Growth Signals**: Headcount grew 56.1% YoY to 149 employees. Operates in 13 countries. Processes over 1 trillion spans and 1 billion evals per month. Open-source Phoenix has over 5 million downloads per month. LinkedIn followers grew 50.4% in the last year to 26,740. ## Competitive Advantages - **Open-source leadership**: Phoenix is the dominant open-source standard for GenAI observability, built on OpenInference and OpenTelemetry — ensuring no proprietary lock-in and broad community adoption. - **Comprehensive eval framework**: The market’s most comprehensive evaluation framework, running span, trace, and session evals at scale. - **Agent-native debugging**: End-to-end workflows designed specifically for debugging coding agents (Cursor, Claude Code, OpenCode, etc.) — a differentiated focus as AI agents become mainstream. - **Massive scale**: The ADB datastore processes over 1 trillion spans per month, providing a performance moat for enterprise customers. - **Founding team credibility**: The founders created OpenInference, the leading open standard for GenAI observability. ## Strategic Focus - **Continual learning loop**: Building the infrastructure for "self-improving agents" — enabling AI systems to learn from production signals and improve autonomously. - **Agent-native development**: Doubling down on tools and workflows purpose-built for agentic AI systems (coding agents, multi-agent systems). - **Enterprise scale**: Growing the managed platform (Arize AX) to serve large enterprises with compliance needs (SOC 2 Type II, ISO 27001, PCI DSS, HIPAA, GDPR). - **Global expansion**: Hiring across the US, EMEA, APJ (Singapore, Malaysia, South Korea, Australia/New Zealand), and Latin America (Argentina). ## Why Work Here - **Culture**: Described as "outsiders and risk-takers" who challenge the status quo. Values include "Bring Solutions" (own problems, fix them), "Do > Say" (execution over meetings), "N+1" (continuous improvement), and being "maniacally empathetic" of users. - **Remote-first**: Fully remote company with IRL offices in Berkeley and New York. Open roles span the US, EMEA, APJ, and LATAM. - **Benefits**: Open vacation policy, wellness days, sabbatical leave policy, parental leave at 100% salary, professional development stipend, coworking space allowance, technology/workspace stipend, commuter benefits, generous medical/dental/vision plans, and 401(k) plan. - **Engineering culture**: "Progress beats process" — emphasis on prototyping over endless debate, shipping over bureaucracy. Engineers are given agency to make a big impact and grow scope of responsibility. - **Team**: 149 employees across 13 countries. 39 open positions (Engineering, Sales, Solutions Engineering, Product, Security, Marketing). - **Diversity**: Explicit commitment to recruiting and retaining a diverse workforce, promoting an inclusive environment. ## Sources 1. [arize.com](https://arize.com/) 2. [arize.com/careers](https://arize.com/careers/) 3. [arize.com/about-us](https://arize.com/about-us/) 4. [greenhouse.io](http://job-boards.greenhouse.io/arizeai) 5. [linkedin.com](https://www.linkedin.com/company/arizeai) ## Other roles at Arize AI - [Senior Manager, Organic & Web Growth](https://feeny.ai/job/senior-manager-organic-web-growth-arize-ai-san-francisco-52dkpz6hs7rw) — San Francisco, CA - [Head of Technical Content & Editorial](https://feeny.ai/job/head-of-technical-content-editorial-arize-ai-san-francisco-gcwhjhmqxdnn) — San Francisco, CA - [Enterprise Account Executive, APJ](https://feeny.ai/job/enterprise-account-executive-apj-arize-ai-singapore-m6y88dxc21q9) — Singapore - [DevOps Support Engineer (Argentina)](https://feeny.ai/job/devops-support-engineer-argentina-arize-ai-buenos-aires-fx4msbmh489q) — Buenos Aires, Argentina - [DevOps Engineer](https://feeny.ai/job/devops-engineer-arize-ai-united-states-r2xjdpkr1shc) — United States - [Education Engineer](https://feeny.ai/job/education-engineer-arize-ai-san-francisco-9zxrkd55xqkq) — San Francisco, CA - [Applied AI Engineer](https://feeny.ai/job/applied-ai-engineer-arize-ai-san-francisco-hxx4kr0kea9r) — San Francisco, CA - [Expansion Account Executive (West)](https://feeny.ai/job/expansion-account-executive-west-arize-ai-remote-msqw837xphab) - [Talent Community](https://feeny.ai/job/talent-community-arize-ai-remote-j833xwn3sxm5) - [Enterprise Account Executive, East](https://feeny.ai/job/enterprise-account-executive-east-arize-ai-new-york-jyfy6963d60y) — New York, NY