---
title: 'Head of Growth Marketing at Haystack News'
canonical: 'https://feeny.ai/job/head-of-growth-marketing-haystack-news-fort-lauderdale-kvr4kc9favd9'
type: 'job'
last_seen: '2026-09-12'
---

# Head of Growth Marketing at Haystack News

- **Company:** Haystack News
- **Location:** Fort Lauderdale, FL
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/haystacknews/cde40da1-9413-4450-87f7-d29736677662

## Job description

Head of Growth Marketing Location: Fort Lauderdale, FL Employment Type: Full-Time

## About Us

Haystack News is the leading news streaming service, reaching 40+ million viewers with a personalized newscast across mobile, web, and connected TV. We have direct relationships with all the major TV platforms (Samsung, Sony, Vizio, LG, Google TV, Fire TV) and hundreds of premium news channels including ABC News, CNN, Bloomberg, and local stations across the country. We pride ourselves on moving faster and executing better than anyone else in our industry, and we're now building a Premium subscription business on top of the free product. You should join us if you like to ship quickly and often, you want to learn how a Silicon Valley startup actually grows, and you like working in a small team where what you do shows up in the numbers the same week.

## About the Role

We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV. This is a hands-on, player-coach role, not a delegate-and-review one. You'll run the paid acquisition, you'll be in the data yourself, you'll brief and pressure-test the creative, and you'll own the funnel all the way down to retention and LTV on our Premium subscription. You'll have a small team and outside help to lean on, but the work is yours to drive. You set the plan, you find the wins, and you move without waiting to be asked. You'll start very hands-on, and as you prove it out, grow into owning the entire growth function.

## What you'll own

- Paid acquisition across every channel. Mobile, web, and CTV: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
- The Premium subscription funnel. This is the part of the business we're betting on. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
- Creative that's grounded in what's worked. Run a real test-and-learn pipeline with our designer and video producer. Know which creative is winning and why, carry the proven pieces forward, and keep the quality bar high before anything goes live with budget behind it.
- The data. You don't wait on a data team to tell you what's happening. You're in the dashboards (and Snowflake) every day, you write your own queries to check whether something worked, and you catch the broken number before anyone else does. When you need a new signal or event tracked to measure something, you work with our engineers to get it implemented and help test it yourself. And you move on the best signal you have rather than waiting for a perfect, complete picture before you act.
- AI as part of how you work. We move fast in large part because we lean hard on AI tooling, and we need someone already out on the frontier of it: reaching for the newest tools, building your own automations, and curious about what shipped this week. When you're stuck, your instinct is to get an AI tool to help, not to wait.

## What we're looking for

- A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. (Streaming, media, or DTC is a plus.)
- At least 5 years growing consumer products, including at least one role of 3+ years where you can point to real impact.
- Managed 6-7 figure performance marketing budgets and driven real results with them.
- Scaled a product from zero to at least 100K new users/installs.
- Real analytical ownership. You can pull apart a dataset, find the thing that's off, and form a point of view from it without being handed a chart. Comfortable in SQL / a warehouse like Snowflake and living in BI dashboards daily.
- A quantitative degree that backs the analytics bar (Economics, Engineering, Finance, or Statistics). Business or Marketing can work if your education involved a quantitative curriculum).
- Genuinely AI-native. You use the latest AI tools in your actual day-to-day, you've built or automated things with them, and you stay out ahead of what's new. We'll want to see this in action, not just hear about it.
- Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP (we use AppsFlyer) and the rest of the app-marketing stack (SKAdNetwork, attribution, etc.).
- CTV growth experience, or a clear reason you'll pick it up fast, since it's core to what we do.
- A strong executor who gets results with finite resources, manages the details, and raises a flag early when something's blocked or overloaded instead of letting it sit.
- Startup or small-team background. You're at your best rolling up your sleeves, not running a big org.

Who should NOT apply

- Big-company marketers who need large teams, big budgets, agencies on speed dial, or long approval cycles to get anything done.
- "I need clean data before I can act." If you stall waiting for the perfect dashboard instead of moving on the signal you have, this isn't the role.
- AI in theory only. If AI is a line on your resume but you're not actually building with the tools and keeping up with them, you won't keep pace with us.
- Hands-off delegators. If your default is to assign and review rather than do, you'll be unhappy here.
- Needs to be managed. We need someone who adds the work to the board themselves and keeps it moving without a nudge.

## Why join Haystack

- Own growth at the top streaming app for news, with a 40M+ viewer audience to grow and a subscription business that's just getting started.
- Build the subscription growth playbook on a foundation that already works (subscriptions, discounts, offers, most of the plumbing), with real budget behind the channels that perform.
- Work directly with a leadership team that moves fast, leans into AI, and gives you the autonomy to run.
- See your work in the numbers every week, not every quarter.

## About Haystack News

## Company Overview
- **One-liner**: Haystack News provides a free, personalized video news streaming service that aggregates content from over 400 local, national, and global channels, using AI and editorial curation to deliver a custom newscast.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2014 (some sources indicate 2013) [linkedin.com](https://www.linkedin.com/company/haystack-tv), [pitchbook.com](https://pitchbook.com/profiles/company/98433-10)
- **Founders**: Daniel Barreto (Co-Founder & CEO) and Ish Harshawat (Co-Founder) [linkedin.com](https://www.linkedin.com/company/haystack-tv)

## Core Business
- **Primary industry/industries**: Consumer Services / Broadcasting / Personalized News Aggregation
- **Target customers**: B2C (consumers seeking free, ad-supported news) and B2B (local news stations seeking wider distribution and monetization)
- **Mission or purpose statement**: “To get you the info you want and need—the news equivalent of the proverbial needle in a haystack—without wasting your time on things that don't matter to you.” [haystack.tv](https://www.haystack.tv/about-us)

## Products & Services
- **[My Headlines]**: A personalized newscast that pulls from topics, sources, and locations selected by the user, combining AI-driven recommendations with editorial curation.
- **[Newsline]**: An interactive news ticker that displays local headlines, weather, stock data, and top stories across business, entertainment, science, and technology.
- **[Live News]**: Live streaming of breaking news from local, national, and global channels.
- **[Channel Guide]**: Curated channels for deep dives into topics like weather, international news, entertainment, and business.
- **[Haystack News Premium]**: An ad-free subscription tier for $4.99/month (with a 30-day free trial) that removes commercials from the experience.

**Type**: All offerings are delivered as a free (ad-supported) or subscription-based streaming service available on mobile devices, smart TVs, streaming devices, and the web. [haystack.tv](https://www.haystack.tv/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of approximately **$2.3 million** (linkedin.com) | Total Funding of **$4.5 million** across three rounds:
  - Seed Round (2015-04-07): $1.7M, 10 investors
  - Seed Round (2017-02-14): $800K
  - Venture Round (2018-09-04): $2.0M, 4 investors
  (Note: PitchBook lists 20 total investors) [linkedin.com](https://www.linkedin.com/company/haystack-tv), [pitchbook.com](https://pitchbook.com/profiles/company/98433-10)
- **Notable Investors/Partners**: Investors not named in available data; partners include 400+ news channels such as ABC News, CBSN, Cheddar, CBC, Bloomberg, CNET, and Euronews. [haystack.tv](https://www.haystack.tv/), [linkedin.com](https://www.linkedin.com/company/haystack-tv)
- **Growth Signals**:
  - **Employees**: 27 (LinkedIn) vs. 32 (PitchBook) – headcount declined ~5.6% YoY, but active job postings have increased 60% YoY, suggesting renewed hiring. [linkedin.com](https://www.linkedin.com/company/haystack-tv), [pitchbook.com](https://pitchbook.com/profiles/company/98433-10)
  - **Newsline launch**: A notable recent feature that introduces an interactive ticker with stock data, weather, and headlines.
  - **Global presence**: Operations across the US, Peru, Dominican Republic, Canada, and Chile.

## Competitive Advantages
- **Personalization at scale**: Combines AI/big data with human editorial curation to create a tailored news experience from 400+ channels – a differentiator from single-channel apps or purely algorithmic feeds.
- **Free, high-quality access**: No subscription required for core service, supported by ads; premium tier removes ads without restricting content.
- **Broad platform availability**: Works on mobile, smart TVs, streaming devices, and the web, giving users flexibility.
- **Local-to-global blend**: Aggregates local news stations alongside major networks, filling a gap for cord-cutters who want both hyperlocal and national/international coverage.

## Strategic Focus
- **Monetization growth**: Balancing ad-supported free tier with a growing premium subscription model.
- **Content partnerships**: Expanding the pool of 400+ channels, especially local stations, to differentiate from larger competitors (e.g., Pluto TV, LiveNews).
- **Feature innovation**: Continuing to enhance interactive elements like Newsline to increase engagement and time spent.
- **Audience expansion**: Targeting cord-cutters and younger demographics who prefer streaming news over traditional TV news.

## Why Work Here
- **High employee satisfaction**: Rated 5.0/5.0 on employer review sites (4 reviews) with top marks for work-life balance (5.0), culture (5.0), compensation (4.6), and career growth (5.0). [linkedin.com](https://www.linkedin.com/company/haystack-tv)
- **Remote/hybrid flexibility**: Some roles are remote (e.g., Weekend News Editor – Eastern Time), and the team is distributed across the US, Peru, Latin America, and Canada.
- **Small, impactful team**: With ~27-32 employees, new hires can directly shape product decisions and company direction.
- **Open roles** (as of mid-2025): Data Engineer, Machine Learning Engineer, UX Designer, Product/UX Designer, Growth Analytics & Operations Lead, Head of Marketing, Programmatic Ad Partnerships Manager, Weekend News Curator & Engagement Editor, Weekend News Editor, and more. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/haystacknews)
- **Culture**: Fast-moving, mission-driven – focused on making trusted news accessible and personalized. Known as “Haystack TV, Inc.” with a global, cross-functional team.

## Sources
1. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/haystacknews) – Careers page
2. [haystack.tv/about-us](https://www.haystack.tv/about-us) – About Haystack News
3. [haystack.tv](https://www.haystack.tv/) – Main site & FAQ
4. [linkedin.com/company/haystack-tv](https://www.linkedin.com/company/haystack-tv) – LinkedIn company page
5. [pitchbook.com/profiles/company/98433-10](https://pitchbook.com/profiles/company/98433-10) – PitchBook profile (2026)

## Other roles at Haystack News

- [Growth Analytics & Operations Lead](https://feeny.ai/job/growth-analytics-operations-lead-haystack-news-san-francisco-76g81sdvkx1a) — San Francisco, CA
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- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-haystack-news-fort-lauderdale-8rm05xe8efvf) — Fort Lauderdale, FL
- [Weekend News Editor (Part-Time, Remote – Eastern Time)](https://feeny.ai/job/weekend-news-editor-part-time-remote-eastern-time-haystack-news-remote-awxnby65sr1k)
- [UX Designer](https://feeny.ai/job/ux-designer-haystack-news-lima-wpxc040jx8rp) — Lima, Peru
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