---
title: 'Head of Growth Marketing, PLG at CodeRabbit'
canonical: 'https://feeny.ai/job/head-of-growth-marketing-plg-coderabbit-san-francisco-0fp1j177pn84'
type: 'job'
last_seen: '2026-10-14'
---

# Head of Growth Marketing, PLG at CodeRabbit

- **Company:** [CodeRabbit](https://feeny.ai/companies/coderabbit)
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/coderabbit/8298b722-afb5-4d63-a0e1-f056d3cde0fe

## Job description

## About CodeRabbit

CodeRabbit is the leading AI code review platform, trusted by more than 17,000 customers and 150,000 open-source projects, conducting over 2 million code reviews each week. We build the symbiotic partnership between developers and AI that makes shipping fast software safe again, reviewing every pull request, IDE change, and CLI commit so teams can move quickly without breaking things.

We are a fast-moving, well-funded company, fresh off a $143M Series C at a $1.5B valuation — building Agentic Change Management, the control layer for software changes created by humans and agents. As AI writes more of the world's code, the bottleneck moves from implementation to judgment and helping human judgment scale is exactly the problem we exist to solve.

Location: San Francisco Bay Area - Hybrid Reports to: Chief Marketing Officer

CodeRabbit helps engineering teams review code with higher signal, stronger context, and less drag on the pull-request workflow. As AI-generated code increases, the bottleneck moves downstream — teams still need to catch risk, understand intent, and merge with confidence.

We're hiring a Head of Growth Marketing, PLG to own the self-serve motion that's already showing real traction. Twenty-five percent of our revenue is already self-serve — developers and engineers are finding CodeRabbit, adopting it, and paying for it on their own. This role is about scaling what's working.

You'll own how individual developers discover, activate, and convert — managing all paid channels and leading a team of media planners and creatives to maximize both volume and efficiency across the self-serve funnel.

## What you'll do

- Own the full self-serve / PLG growth motion — from acquisition strategy to channel execution to funnel optimization.
- Manage all paid acquisition channels: search, display, social, sponsorships, and emerging channels — with clear targets for volume, efficiency, and CAC.
- Build and optimize direct-to-developer and direct-to-consumer acquisition programs that drive signups, activation, and conversion.
- Lead and develop a team of media planners and creatives, setting a high bar for quality and performance.
- Define the metrics that matter — CAC, LTV, ROAS, activation rates — and use them to make better investment decisions.
- Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities.
- Identify and test new acquisition channels before they become obvious.
- Translate channel performance into clear business outcomes for senior leadership.

## What we're looking for

- 8+ years in growth marketing or paid acquisition leadership, including ownership of a company-level self-serve or PLG growth number.
- Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale.
- Proven track record managing all paid channels — search, display, social, sponsorships — with measurable results.
- Experience leading a team of media planners and creatives.
- Strong analytical mindset — you optimize with data, not instinct, and you can prove it.
- Ability to balance volume and efficiency simultaneously — you know when to scale and when to cut.
- Experience in a high-growth startup or scale-up where you've had to build while running.

## Nice to have

- Experience marketing technical products to developers or engineering teams.
- Familiarity with developer tools, AI infrastructure, or the modern software development lifecycle.
- Experience taking a product from strong organic pull to a mature multi-channel acquisition engine.

What success looks like

- More developers and engineering teams are finding CodeRabbit through repeatable, scalable acquisition channels.
- Paid programs are running efficiently with clear attribution and improving unit economics over time.
- The self-serve funnel converts faster, with a clearer path from first touch to activated user.
- Growth decisions are grounded in cohort behavior, channel economics, and real customer evidence.
- The team is high-performing, well-developed, and operating with a clear playbook.

CodeRabbit is building for a world where more code is written by agents, but accountability still belongs to engineering teams. If you want to own the growth motion that helps that market discover and adopt the product, we'd like to hear from you.

## Why this role matters

CodeRabbit has meaningful momentum across both PLG and enterprise. This role will help turn that momentum into a disciplined, scalable enterprise growth engine—creating demand, improving conversion, and making CodeRabbit the obvious choice for engineering leaders at the world's most ambitious companies.

CodeRabbit is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building an inclusive team.

## About CodeRabbit

## Company Overview
- **One-liner**: CodeRabbit is an AI‑powered platform that automates the first pass of code reviews, providing context‑aware, human‑like feedback to help development teams ship faster and catch more bugs.
- **Entity Type**: Private (Series B; total funding $79.61M; last round $60M in October 2025)
- **Headquarters**: San Francisco, United States (also reported as Walnut Creek, California – conflicting reports)
- **Founded**: 2023
- **Founders**: Harjot Gill (CEO) is the primary founder; other co‑founders are not publicly disclosed.

## Core Business
- **Primary industries**: Software Development, AI‑powered Developer Tools
- **Target customers**: B2B, serving Engineering teams across SMB and Enterprise (15,000+ customers including The Economist, Life360, ConsumerAffairs, Hasura)
- **Mission / purpose**: “Revolutionize how code reviews are done” – enabling teams to move fast while maintaining code quality.

## Products & Services
- **CodeRabbit AI Review (SaaS / API)**: An AI‑powered code review agent that integrates with GitHub, GitLab, and other platforms. It provides line‑by‑line feedback, code suggestions, architectural diagrams, unit‑test generation, docstring creation, and a “Chat with CodeRabbit” feature. Supports custom guidelines, path/AST‑based instructions, and learns from developer feedback (“Learnings”).

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: **Total Funding** – $79.61 million raised (Series B led by Scale Venture Partners at $60M, October 2025)
- **Notable Investors / Partners**: Scale Venture Partners (lead, Series B), CRV (lead, Series A), Engineering Capital, Harmony Partners, NVentures (NVIDIA), and 8+ other investors.
- **Growth Signals**:
  - Headcount: 154 employees, **+363.6% year‑over‑year**.
  - Customer base grew to 15,000+.
  - SOC 2 Type II certified; GDPR compliant.
  - Acquired FluxNinja in 2024.
  - Claimed as “Most installed AI App” (quote attributed to Jensen Huang, NVIDIA CEO) on homepage.
  - Active job postings: **39** (yearly increase of +550%).

## Competitive Advantages
- **Continuous learning**: AI agent improves over time by incorporating developer feedback in natural language.
- **Deep context**: Uses Codegraph, MCP servers, linked issues (Jira, Linear), and web queries to understand dependencies across files.
- **Noise reduction**: 40+ linters and security scanners are integrated while false positives are filtered out.
- **Customizability**: Entire review workflow can be configured via a YAML file, including custom checks and coding guidelines.
- **Security‑first**: End‑to‑end encryption, zero data retention post‑review, independent SOC 2 Type II audits.

## Strategic Focus
- **Expand pre‑merge checks** and finishing touches (e.g., custom checks in natural language).
- **Deepen IDE & CLI integration** to review code even before PRs are created.
- **Enterprise growth**: Hiring senior sales roles (Enterprise AE, Sales Manager) and expanding into EMEA and APAC markets (e.g., South Korea).
- **Continuous improvement** of AI agent through user feedback and expanded external context sources.

## Why Work Here
- **Culture**: Described as fast‑paced, innovation‑driven, collaborative, and impact‑oriented. Values: fearless & innovative, persistent & passionate, impact‑driven.
- **Work model**: Hybrid/office‑first (San Francisco office with daily catered lunch); remote roles may be available for some positions.
- **Compensation & perks** (from careers page):
  - Unlimited PTO
  - Premium medical, dental, vision coverage
  - 401(k) for U.S. hires
  - Stock options (high growth potential)
  - Monthly commuter stipend
  - Learning & development stipend
- **Employee sentiment**: 3.8/5 on LinkedIn (11 reviews), with Compensation at 4.2, Career growth at 4.1, and Culture at 3.8.
- **Engineering culture**: Technical team makes up 28% of headcount; employees use and improve the AI tool themselves; strong emphasis on shipping fast without breaking things.

## Sources
1. [coderabbit.ai/careers](https://coderabbit.ai/careers)
2. [coderabbit.ai](https://coderabbit.ai/)
3. [cbinsights.com/company/coderabbit](https://www.cbinsights.com/company/coderabbit)
4. [linkedin.com/company/coderabbitai](https://www.linkedin.com/company/coderabbitai)
5. [jobs.ashbyhq.com/coderabbit](https://jobs.ashbyhq.com/coderabbit)

## Other roles at CodeRabbit

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- [Staff GTM Systems Engineer](https://feeny.ai/job/staff-gtm-systems-engineer-coderabbit-san-francisco-pzd3gsy5s15z) — San Francisco, CA
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