---
title: 'Head of Growth Marketing [REMOTE] at Upbound - Job Posting'
canonical: 'https://feeny.ai/job/head-of-growth-marketing-remote-upbound-job-posting-seattle-washington-cmhx4ctrshbq'
type: 'job'
last_seen: '2026-09-08'
---

# Head of Growth Marketing [REMOTE] at Upbound - Job Posting

- **Company:** Upbound - Job Posting
- **Location:** Seattle Washington, United States
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/upboundext/jobs/6179597004

## Job description

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane, and we’re building the Intelligent Control Plane—a new platform layer that makes infrastructure programmable, autonomous, and composable.

Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence.

Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, and we’ve raised $69M to date. Learn more at [upbound.io](http://upbound.io/).

We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions.

## What you will own

- Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel.
- The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership.
- Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets
- Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting.
- Conversion, organic search, and AI answer visibility across [upbound.io](http://upbound.io), and modelplane.ai
- The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization.
- Build and manage a growth team built over several quarters across
- Manage and maintain relationships and efficiencies with agencies, and vendors.

## How you will evolve the growth function

- Evaluate, pilot, and adopt AI-native marketing tools. Retire the ones that do not earn their place.
- Replace manual reporting with AI-assisted analysis so the team spends its time on decisions instead of spreadsheets.
- Compress the campaign production cycle. Audience research, creative variants, landing pages, and iteration should move in days, not weeks.
- Build agentic workflows for repeatable work such as list building, enrichment, signal routing, and post-campaign analysis.
- Set the standard for how AI-assisted work gets reviewed. Speed matters. So does accuracy in a market of technical buyers who will catch a wrong claim immediately.
- Bring a point of view on what happens to the funnel as buyers research through AI assistants instead of search engines, and get us there first.

You are a good fit if you

- Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition.
- Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut.
- Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself.
- Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not.
- Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team.
- Have marketed to technical buyers, ideally platform engineers or infrastructure teams.
- Have built or managed a small team.
- Work well with autonomy and know when to ask for support.

It is a plus if you

- Have worked in open source, developer tools, cloud infrastructure, or AI infrastructure.
- Have run growth for a sales-led and a self-serve motion at the same company.
- Have used intent data and account signal tools.
- Have shipped something yourself with AI. A workflow, a script, an internal tool, an agent.
- Have contributed to a technical community rather than only marketed to one.

## #LI-REMOTE

Why Upbound?

At Upbound, you’ll help shape the systems and strategies that drive predictable, scalable growth in a product-led company embracing usage-based models. If you're excited to build from the ground up, work with cutting-edge cloud technologies, and directly impact how revenue is generated and scaled—this is your seat at the table.

## About Upbound

Upbound is pioneering infrastructure platforms for the Agentic AI Era, serving Fortune 500 companies and platform engineers across more than 100 countries. The company empowers infrastructure and platform teams with Intelligent Control Planes - based on Kubernetes and Crossplane - that provision, operate, and adapt so platforms are ready for both humans and AI agents. Upbound is the creator and primary maintainer of Crossplane, the popular open-source framework for building cloud-native control planes, with over 100 million downloads and adoption by more than 1,000 teams worldwide. A Series B startup backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, Upbound has raised $69M to date. For more information, visit [www.upbound.io](http://www.upbound.io/).

## About Upbound - Job Posting

## Company Overview
- **One-liner**: Upbound provides an intelligent control plane platform, based on Kubernetes and the open-source Crossplane project, to help enterprises build and manage infrastructure at scale in the AI era.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: Not publicly available (company behind the open-source Crossplane project, which was open-sourced in 2018)
- **Founders**: Bassam Tabbara (CEO) and co-creators of Crossplane

## Core Business
- **Primary industry**: Cloud infrastructure, DevOps, platform engineering
- **Target customers**: B2B – enterprise infrastructure and platform teams, Fortune 500 companies, cloud providers, ISVs
- **Mission or purpose**: Enable organizations to build infrastructure platforms at the speed of AI, safely and with trust – transforming infrastructure from a bottleneck into a competitive advantage.

## Products & Services
- **[Upbound Intelligent Control Plane]**: A SaaS platform built on Crossplane that provisions, operates, and adapts infrastructure across clouds. It is designed for both human operators and AI agents, enabling AI-native operations.
- **[Crossplane (Open Source)]**: A CNCF-graduated, Kubernetes-native control plane framework that allows teams to compose infrastructure as custom APIs. Upbound is the primary maintainer and creator of Crossplane.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding raised – $69M (Series B)
- **Notable Investors/Partners**: GV (Google Ventures), Altimeter Capital, Intel Capital
- **Growth Signals**: Crossplane has surpassed 100 million downloads, is used by 1,000+ teams worldwide, has 10,000+ GitHub stars, 100,000+ contributions, and a 13,000+ member Slack community. The project is a CNCF graduated project.

## Competitive Advantages
- **Creator of Crossplane**: Upbound is the original creator and primary maintainer of Crossplane, giving them deep expertise and influence over the open-source ecosystem.
- **CNCF Graduated Project**: Crossplane’s graduation status provides enterprise trust and a strong community foundation.
- **Intelligent Control Plane for AI Era**: Upbound’s platform is purpose-built to support both human operators and AI agents, positioning it as a key layer in AI-native infrastructure.

## Strategic Focus
- Current priorities include expanding the intelligent control plane to enable autonomous infrastructure operations, deepening partnerships with leading cloud providers, and scaling the platform to support the growing demand for AI-native enterprise infrastructure.

## Why Work Here
- **Remote-First**: Upbound is a remote-first company with team members across North America and Europe.
- **Flexible Hours and PTO**: Flexible paid vacation plus 10+ observed bank holidays by country.
- **Benefits**: US-based healthcare (HSA, FSA, PPO, HMO – 100% premium covered for the employee), 401(k) plan, stock option equity grants, home office stipend (desk, chair, internet).
- **Culture**: Seven core values: Be Accountable, Collaborate Decisively, Demonstrate Craftsmanship, Care For Our Communities, Champion The Customer, Act as an Owner, Engage Vulnerability. Emphasis on open source, innovation, and a safe environment for learning.
- **Engineering Culture**: Building the next generation of infrastructure platforms using Kubernetes, Crossplane, and Go. High autonomy and ownership.

## Sources
1. [upbound.io/careers](https://www.upbound.io/careers)
2. [upbound.io](https://www.upbound.io/)
3. [upbound.io/about-us](https://www.upbound.io/about-us)
4. [job-boards.greenhouse.io/upboundext](http://job-boards.greenhouse.io/upboundext)
5. [job-boards.greenhouse.io/upbound](http://job-boards.greenhouse.io/upbound)

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