--- title: 'Head of Growth Marketing [REMOTE] at Upbound' canonical: 'https://feeny.ai/job/head-of-growth-marketing-remote-upbound-north-bkd37en98s2n' type: 'job' last_seen: '2026-09-08' --- # Head of Growth Marketing [REMOTE] at Upbound - **Company:** Upbound - **Location:** North, United States - **Work type:** remote - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/upbound/jobs/6179582004 ## Job description Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane, and we’re building the Intelligent Control Plane—a new platform layer that makes infrastructure programmable, autonomous, and composable. Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence. Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, and we’ve raised $69M to date. Learn more at [upbound.io](http://upbound.io/) We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions. ## What you will own - Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel. - The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership. - Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets - Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting. - Conversion, organic search, and AI answer visibility across [upbound.io](http://upbound.io), and modelplane.ai - The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization. - Build and manage a growth team built over several quarters across - Manage and maintain relationships and efficiencies with agencies, and vendors. ## How you will evolve the growth function - Evaluate, pilot, and adopt AI-native marketing tools. Retire the ones that do not earn their place. - Replace manual reporting with AI-assisted analysis so the team spends its time on decisions instead of spreadsheets. - Compress the campaign production cycle. Audience research, creative variants, landing pages, and iteration should move in days, not weeks. - Build agentic workflows for repeatable work such as list building, enrichment, signal routing, and post-campaign analysis. - Set the standard for how AI-assisted work gets reviewed. Speed matters. So does accuracy in a market of technical buyers who will catch a wrong claim immediately. - Bring a point of view on what happens to the funnel as buyers research through AI assistants instead of search engines, and get us there first. You are a good fit if you - Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition. - Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut. - Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself. - Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not. - Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team. - Have marketed to technical buyers, ideally platform engineers or infrastructure teams. - Have built or managed a small team. - Work well with autonomy and know when to ask for support. It is a plus if you - Have worked in open source, developer tools, cloud infrastructure, or AI infrastructure. - Have run growth for a sales-led and a self-serve motion at the same company. - Have used intent data and account signal tools. - Have shipped something yourself with AI. A workflow, a script, an internal tool, an agent. - Have contributed to a technical community rather than only marketed to one. ## #LI-REMOTE Why Upbound? At Upbound, you’ll help shape the systems and strategies that drive predictable, scalable growth in a product-led company embracing usage-based models. If you're excited to build from the ground up, work with cutting-edge cloud technologies, and directly impact how revenue is generated and scaled—this is your seat at the table. ## About Upbound Upbound is pioneering infrastructure platforms for the Agentic AI Era, serving Fortune 500 companies and platform engineers across more than 100 countries. The company empowers infrastructure and platform teams with Intelligent Control Planes - based on Kubernetes and Crossplane - that provision, operate, and adapt so platforms are ready for both humans and AI agents. Upbound is the creator and primary maintainer of Crossplane, the popular open-source framework for building cloud-native control planes, with over 100 million downloads and adoption by more than 1,000 teams worldwide. A Series B startup backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, Upbound has raised $69M to date. For more information, visit [www.upbound.io](http://www.upbound.io/). ## About Upbound ## Company Overview - **One-liner**: Upbound provides an intelligent control plane platform based on Kubernetes and Crossplane that enables organizations to build, operate, and scale infrastructure at the speed of AI. - **Entity Type**: Private (funding stage and financial details not publicly disclosed in available sources) - **Headquarters**: Not publicly specified in provided sources; the company operates as a remote-first organization with a globally distributed team - **Founded**: Year not explicitly stated in available sources (the company was founded by the creators of Crossplane, an open-source project that began in 2018, but Upbound’s founding year is not confirmed from provided data) - **Founders**: Bassam Tabbara (Founder & CEO) – also co-creator of Crossplane and other CNCF projects like Rook ## Core Business - **Primary industries**: Cloud infrastructure, Kubernetes-native platforms, AI infrastructure, open-source software - **Target customers**: B2B, Enterprise, SMB; specifically infrastructure and platform engineering teams. Trusted by over 1,000 teams worldwide [upbound.io](https://www.upbound.io/) - **Mission statement**: “We enable organizations to build infrastructure platforms at the speed of AI, safely and with trust.” [upbound.io/about-us](https://www.upbound.io/about-us) ## Products & Services - **[Upbound Crossplane 2.0](https://www.upbound.io/)**: The core product – an intelligent control plane for AI-native infrastructure. It provides declarative, Kubernetes-native management of infrastructure across any cloud, with built-in cost optimization, policy enforcement, and security. Available as a SaaS platform and as an upgrade from open-source Crossplane with zero configuration rewrites. - **Subscriptions**: Offerings for both individual community members and large enterprises, including enterprise-grade support, security, and compliance features. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric**: 100 million+ downloads of the platform; 1,000+ teams using the product; 100,000+ contributions from the open-source community [upbound.io](https://www.upbound.io/) - **Notable Investors/Partners**: Not listed in provided sources. However, the underlying Crossplane project is a CNCF-graduated project, and Upbound is an active contributor to the Cloud Native Computing Foundation [upbound.io/about-us](https://www.upbound.io/about-us) - **Growth Signals**: - 98% reduction in DevOps engineering costs reported by a customer [upbound.io](https://www.upbound.io/) - 99.98% faster deployments (months to minutes) [upbound.io](https://www.upbound.io/) - Upbound control planes handle 100x more resources [upbound.io](https://www.upbound.io/) - Portugal’s largest private-sector bank saved 15,500+ developer hours annually using Crossplane and Upbound [upbound.io](https://www.upbound.io/) ## Competitive Advantages - **Founded by the creators of Crossplane**: Deep expertise in the Kubernetes-native control plane paradigm that powers the platform. - **CNCF Graduation**: Crossplane is a graduated CNCF project, giving it broad community trust and ecosystem support. - **Declarative, AI-native infrastructure**: The platform is purpose-built for both human operators and AI agents, enabling instant provisioning, scaling, and self-healing. - **Enterprise-grade security and compliance**: Built-in encryption, policy enforcement, and cost controls. - **Seamless upgrade from OSS**: Users can upgrade from open-source Crossplane without rewriting configurations, lowering migration friction. ## Strategic Focus - **AI-native operations**: Continually evolving the platform to support autonomous infrastructure management, self-healing, and adaptive scaling as AI capabilities advance. - **Intelligent cost optimization**: Real-time scaling, resource rightsizing, and automated cost controls to prevent waste. - **Enterprise expansion**: Serving a growing number of large enterprises and financial institutions, with a focus on predictable pricing and transparent cost management. - **Open-source community leadership**: Maintaining active contribution to Crossplane and the CNCF ecosystem. ## Why Work Here - **Remote-first culture**: The company is globally distributed and offers flexible working arrangements, including work-from-anywhere policy [upbound.io/careers](https://www.upbound.io/careers) - **Benefits**: - Competitive healthcare (US-based plans cover 100% of premiums for the employee) - Stock option equity grants for meaningful ownership - 401(k) plan for US teammates - Home office stipend - Flexible PTO and paid holidays [upbound.io/careers](https://www.upbound.io/careers) - **Core values**: Be Accountable, Collaborate Decisively, Demonstrate Craftsmanship, Care For Our Communities, Champion The Customer, Act as an Owner, Engage Vulnerability [upbound.io/careers](https://www.upbound.io/careers) - **Engineering culture**: Deeply rooted in open source and cloud-native principles. The team includes veterans from Airbnb, Uber, Twilio, AWS, and MuleSoft. Engineers work on cutting-edge problems at the intersection of Kubernetes, AI, and infrastructure. - **Open roles (as of profile date)**: Customer Success, Support, Solutions Architecture, Software Engineering (Senior and Director), Sales (Mid-Market and Strategic Account Executives) – all remote within North America or EMEA [greenhouse.io](http://job-boards.greenhouse.io/upbound) ## Sources 1. [upbound.io/about-us](https://www.upbound.io/about-us) 2. [upbound.io/](https://www.upbound.io/) 3. [upbound.io/careers](https://www.upbound.io/careers) 4. [upbound.io/resources/upbound-overview](https://www.upbound.io/resources/upbound-overview) 5. [greenhouse.io](http://job-boards.greenhouse.io/upbound) ## Other roles at Upbound - [Senior Product Marketing Manager [REMOTE]](https://feeny.ai/job/senior-product-marketing-manager-remote-upbound-north-s3ynt4kxap7k) — North, United States - [Strategic Account Executive - N.A. [REMOTE]](https://feeny.ai/job/strategic-account-executive-n-a-remote-upbound-north-etfvaj2wefhm) — North, United States - [Senior Software Engineer [REMOTE]](https://feeny.ai/job/senior-software-engineer-remote-upbound-north-gk4n1xjth6d2) — North, United States - [Head of Growth Marketing [REMOTE]](https://feeny.ai/job/head-of-growth-marketing-remote-upbound-job-posting-seattle-washington-cmhx4ctrshbq) — Seattle Washington, United States