---
title: 'Head of Growth - Paid Social at Welltech'
canonical: 'https://feeny.ai/job/head-of-growth-paid-social-welltech-cyprus-wa2wfcnv2dde'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Growth - Paid Social at Welltech

- **Company:** Welltech
- **Location:** Cyprus
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/welltech/23d73643-98c7-4dd0-b5d5-2c2130f183af

## Job description

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. We're looking for a Head of Growth to lead the strategy, development, and execution of all growth marketing initiatives for our app. This is a senior leadership role partnering closely with the CMO and other horizontal teams in Marketing, Product, Analytics, and Finance. Besides the app's growth, you will be overseeing creative and user acquisition teams behind it.

## What You’ll Do

- Oversee the strategy, development, and execution of all growth marketing initiatives around the app — performance channels, lifecycle marketing, cooperation with organic, funnel optimization, and more
- Collaborate with the executive team to align growth objectives with overall business goals
- Effectively model and measure marketing impact, anticipating trends and events that will create opportunities for growth — and capitalizing on them
- Build, develop, and coach a world-class growth team as the company continues on a path of rapid expansion; foster a culture of high performance, learning, curiosity, and ownership
- Know our users like you know your friends — master every part of the user journey, understand their needs, motivations, and concerns, and work tirelessly to deliver lasting value
- Serve as a trusted partner to Product and Analytics, bringing your perspective and ideas into strategic business discussions
- Be a culture driver across the organization — hungry, humble, caring, curious, accountable, and results-focused

The ideal candidate: Business acumen

- 5+ years of experience building and leading successful performance marketing teams in the B2C space, supporting mobile-first products
- Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM — or deep expertise across several of these areas
- Proven track record of scaling app growth meaningfully (10x stories welcome)
- Able to balance data, analytics, and performance marketing capabilities with the creative storytelling that activates and motivates new and existing users
- Experience with marketing automation tools, AI and analytics platforms
- Continuously improves marketing effectiveness and ROI — determining the right level of investment to hit growth and profitability goals, and optimising the marketing mix across all channels and platforms

Management

- Proven, successful managerial experience leading growth or performance marketing teams
- Cultivates an environment that supports data-driven decision-making with a bias for action and clear accountability
- Both a visionary and an operator — comfortable in a roll-up-your-sleeves environment while setting long-term direction

Cross-functional impact

- Demonstrated ability to work across functions and build strong relationships with diverse stakeholders
- Partners effectively in a high-growth, cross-functional environment
- Genuinely listens to people and their feedback
- A continuous learner — actively seeks out new ideas, methods, and perspectives

Adaptability

- Comfortable navigating change and operating in ambiguity

The Recruitment Process ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Skills assessment--> ⭕️ Meet the team

Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro

## About Welltech

## Company Overview
- **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits.
- **Entity Type**: Private (Bootstrapped/Founder-backed)
- **Headquarters**: Limassol, Cyprus
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Wellness and Fitness Services (Mobile Apps)
- **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users)
- **Mission/purpose statement**: "Move everybody to start and stay well for life."

## Products & Services
- **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App)
- **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App)
- **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 220 million total app installs
- **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders)
- **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps.

## Competitive Advantages
- **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine.
- **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention.
- **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products.
- **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte.

## Strategic Focus
- **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner."
- **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations.
- **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations.

## Why Work Here
- **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally.
- **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions.
- **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments.
- **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making."
- **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility.

## Sources
1. [welltech.com](https://welltech.com/about-us/)
2. [welltech.com](https://welltech.com/)
3. [welltech.com](https://welltech.com/career/)
4. [LinkedIn - Welltech](https://cy.linkedin.com/company/welltech22)

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