--- title: 'Head of Growth, Self-Serve & Agents at Stigg' canonical: 'https://feeny.ai/job/head-of-growth-self-serve-agents-stigg-tel-aviv-mrpvbkdfgx3p' type: 'job' last_seen: '2026-10-19' --- # Head of Growth, Self-Serve & Agents at Stigg - **Company:** Stigg - **Location:** Tel Aviv, Israel - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-10-19 - **Apply:** https://jobs.ashbyhq.com/stigg/05d790cf-760f-427d-a93a-0a5fc65f1cf3 ## Job description ## About Stigg Every AI company is accidentally building a bank. Every prompt, agent run and API call spends real money, and something has to decide, in real time, who is allowed to do what and how much it costs. Stigg is the usage runtime for AI products. We sit in the request path and give engineering teams real-time entitlement enforcement, AI credits, usage metering and spend governance, so they can launch any pricing model without building a ledger into their codebase. AI Credits, Under Control. Teams at Miro, Webflow, PagerDuty, Upwork, Qlik and AI21 Labs run on Stigg. In June 2026 we launched Stigg 2.0 at the AI Engineer World's Fair, and AI startups started showing up on their own. ## The role Since Stigg 2.0, self-serve signups from AI startups have roughly doubled, with no dedicated team behind them. Winning net-new AI logos is now the most important number in the company. We are hiring our first Head of Growth to turn that pull into a compounding engine. You will build and run Stigg's first product-led channel as a self-sufficient squad, with your own engineer, your own inside sales and your own budget. You own the number from first visit to activation, paid conversion and expansion. Here is the twist: more and more, the "user" evaluating Stigg is not a person. It is a coding agent reading our docs, calling our MCP server and wiring up entitlements on a developer's behalf. Next, it will be agents paying for usage on their own. You will make Stigg the default answer when an agent needs credits, metering or entitlements, and the easiest infrastructure in the world for an agent to find, integrate and pay for. ## What you'll own - The self-serve number, end to end. Signups, activation, free-to-paid conversion and AI logo acquisition, reviewed weekly. You decide which levers to pull and which channels to kill. - Time to value. Get a developer, or their agent, from signup to a first live entitlement check in minutes. Onboarding, quickstarts, templates, docs, the pricing page and the in-product upgrade path are yours to change. - Agents as users and as customers. Make Stigg discoverable and usable by agents: AI search (AEO / GEO), the MCP Registry and agent marketplaces, agent-readable docs and llms.txt, CLI and API-first signup, and agent-native payments (x402, Stripe's Machine Payments Protocol and whatever comes next). Measure how much of our growth comes from agents, then grow it. - Expansion revenue. Define product-qualified leads, run an inside sales motion that grows self-serve logos into bigger contracts, and hand enterprise-scale accounts to our sales team cleanly. - Your squad. Hire and lead a growth engineer and an inside sales rep, direct agencies (SEO / AEO, paid, content), and partner closely with product, engineering and marketing. You have a dedicated budget. Spend it like it is yours. ## Who you are - An operator, not an advisor. You have owned a self-serve number at a developer, API or AI infrastructure company, and you can tell us what it was when you started and when you left. - Technical enough to be dangerous. You read API docs, write SQL and ship your own experiments with AI tools. You pair with engineers instead of filing tickets for them. - Fast, with taste. You run lots of experiments, kill the losers without sentiment, and still know the difference between a growth hack and a product developers love. - Already building for agents. You have opinions on how coding agents discover, choose and integrate tools, because you have tested it yourself. - A player-coach. High agency, low ego, comfortable working directly with founders, with no committee between you and the decision. ## Requirements - 6+ years in growth, product or marketing, including 2+ years leading self-serve or product-led growth for a developer-facing product - Measurable wins in activation and free-to-paid conversion, with numbers you can walk us through - Experience building a PLG-to-sales motion: PQLs, inside sales and expansion - Experience hiring and managing a small team and agencies against a budget Bonus points - You have grown a usage-based, credits or payments infrastructure product - You have shipped an MCP server, a CLI signup flow or agent-facing docs, or experimented with x402, MPP or ACP - You have a public voice in the developer or AI community ## Why you'll love working at Stigg Joining now means building the first growth engine for a category-defining product, at the exact moment every AI company is figuring out how to meter, price and control usage. You will own a real budget, a real squad and a real number, with a direct line to the founders. If you are excited about turning organic pull into a compounding machine, and about what growth looks like when the customer might be an agent, we would love to meet you. ## Perks, office and location Stock options, competitive salary, latest MacBook Pro, dog-friendly office and great team vibes. ## About Stigg ## Company Overview - **One-liner**: Stigg provides a headless monetization and entitlements platform that helps SaaS companies launch, iterate, and manage pricing and packaging changes through APIs and SDKs. - **Entity Type**: Private (Series A) - **Headquarters**: Tel Aviv, Israel (with presence in the United States) - **Founded**: 2021 (approximate) - **Founders**: Dor Sasson (CEO) and Anton (last name not publicly available) ## Core Business - Primary industry: Software Development / SaaS Infrastructure - Target customers: B2B, primarily engineering teams at SaaS companies (from startups to enterprises) - Mission or purpose statement: "Change how the world buys software" — building the first unified monetization platform for engineering teams to free them from rigid legacy billing systems. ## Products & Services - **Stigg Monetization Platform (Cloud API)**: A headless platform offering APIs and SDKs for pricing, packaging, entitlements, metering, and credit management. Allows developers to implement pricing plans once and never touch paywalls or provisioning in the codebase again. - **Usage Runtime for AI Products**: A real-time enforcement layer for AI businesses that decides what every customer, user, and agent is allowed to do — handling credits, entitlements, metering, and governance with sub-10ms latency and support for millions of events per second. - **Deployment Options**: Cloud-hosted (zero infra to manage via REST API/SDKs) or BYOC (Deploy Stigg into the customer's own VPC for full data control and security compliance). ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Total Funding — $23.9M (Series A of $17.5M led by Red Dot Capital Partners in Dec 2024, plus a $6.4M Seed round in Apr 2022) - **Annual Revenue**: Estimated at $1.0M (per LinkedIn data) - **Notable Investors/Partners**: Red Dot Capital Partners (lead, Series A), Unusual Ventures, plus industry leaders from New Relic, Calendly, HubSpot, GitLab, and Snowflake as angel investors/advisors. - **Growth Signals**: Headcount grew 16.2% YoY to 45 employees; strong product pivot to AI usage runtime signals a move into a high-growth market segment; trusted by engineering teams operating at scale. ## Competitive Advantages - **Headless & API-first architecture**: Decouples pricing logic from the codebase, allowing product and revenue teams to iterate without engineering bottlenecks. - **Real-time, high-scale enforcement**: Capable of millions of credit events per second with sub-10ms balance updates, purpose-built for the AI economy. - **Vendor-agnostic billing layer**: Works on top of any existing billing provider (Stripe, Zuora, etc.) with bi-directional sync — no migration required. - **Data ownership & compliance**: BYOC deployment option allows customers to keep all data within their own VPC and security perimeter. ## Strategic Focus - **AI monetization infrastructure**: Building the "usage runtime" for AI products, handling credits, entitlements, and governance at massive scale. - **Product-led growth**: Enabling self-serve spend controls and budget caps configurable by customers, reducing support overhead. - **Platform expansion**: Continuing to serve traditional SaaS companies while deepening capabilities for AI-native businesses. ## Why Work Here - **Culture values**: Transparency, ownership, communication, craftsmanship, and resilience are at the core. The team values customer empathy, resourcefulness, and a positive "onward & upward" attitude. - **Team composition**: A diverse mix of ~45 people across Israel (91%) and the US (14%), with a strong technical focus (47% of staff in technical roles). Team spans engineering, product, design, sales, marketing, and operations. - **Work environment**: Hybrid-friendly ("Whether you work from home or join us in the office"), with an emphasis on smart colleagues, inspiring discussions, and making an impact. - **Perks & culture**: Described as a mix of foodies, book lovers, parents, pet enthusiasts, surfers, and Marvel fans — a casual and passionate atmosphere. - **Growth opportunity**: As a well-funded Series A company with a clear product-market fit in a hot space (AI monetization), employees have significant ownership and the chance to shape the platform from an early stage. - **Active hiring**: Currently listing one open position (Community Marketing Lead), with a history of hiring across departments. ## Sources 1. [stigg.io](https://www.stigg.io/) 2. [stigg.io/about](https://www.stigg.io/about) 3. [stigg.io/careers](https://www.stigg.io/careers) 4. [linkedin.com/company/getstigg](https://www.linkedin.com/company/getstigg) 5. [jobs.ashbyhq.com/stigg](https://jobs.ashbyhq.com/stigg) ## Other roles at Stigg - [Head of Engineering](https://feeny.ai/job/head-of-engineering-stigg-tel-aviv-8myzc9nnn1nn) — Tel Aviv, Israel - [Product Manager](https://feeny.ai/job/product-manager-stigg-tel-aviv-g3s2px6ekz9p) — Tel Aviv, Israel