---
title: 'HR Director at Forthea'
canonical: 'https://feeny.ai/job/hr-director-forthea-houston-kyz5zsvn4r90'
type: 'job'
last_seen: '2026-09-15'
---

# HR Director at Forthea

- **Company:** Forthea
- **Location:** Houston, TX
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/forthea/jobs/7985271003

## Job description

Forthea Interactive ([www.forthea.com](http://www.forthea.com)), a fast-growing internet marketing agency based in Houston, TX, is looking for the right person to help support its leading team in a full-time, multi-faceted human resources position.

Besides being good at what they do, ideal candidates will have an outstanding attitude, aptitude, analytical and organizational skills. Moreover, they will appreciate the camaraderie and experience that comes when working in a smart, growing business and fun industry.

Position Summary

Owns the full HR function for the organization, including performance management, recruiting, compensation and benefits administration, employee lifecycle processes, staffing strategy, and training and development. Operates as both strategic owner and hands-on administrator of every HR system and process listed below.

## Key Responsibility Areas

1. Performance Reviews & Management

- Owns the annual performance review process end-to-end.
- Leads team meetings, calibration sessions, and administrative review meetings.
- Coaches and supports supervisors on conducting effective individual review conversations.
- Owns retention strategy by ensuring every team member is the right person in the right seat.
- Drives organization-wide Topgrading toward a 90% A-player target.

1. Recruiting & Hiring

- Owns and continuously improves the recruiting process for all roles.
- Serves as administrative head of the hiring team, determining requisition strategy and fulfillment approach.
- Personally sources candidates for higher-level roles.
- Manages, develops, and refines all associated recruiting processes and tools.
- Ensures all background/reference checks are complete and extends offers only to A-player candidates.

1. HR Administration

- Owns and improves all position, compensation, and benefits administration processes.
- Ensures job descriptions, responsibilities, and competencies are accurate and current across the organization — zero missing or outdated documentation.
- Owns benefits research, procurement, administration, and renewal cycles.
- Monitors changes in employment law and benefits regulations; ensures ongoing compliance of all policies and plans.

1. Team Member Setup, Exits & Changes

- Ensures all onboarding, offboarding, and mid-employment changes are processed according to org-unit standards.
- Zero missed steps across standard team member processes.

1. Team Staffing Targets

- Owns staffing targets, including Days Job Req Outstanding, Virtual Bench commitments, and related financial benchmarks.
- Builds staffing strategy and delegates execution to the team.
- Proactively requests resources and support as needed to hit targets.

1. Training & Professional Development

- Owns and improves onboarding/training for new team members and ongoing development for current staff.
- Creates or sources all training content; vets content for topic relevance, level-appropriateness, practical value, and format before rollout.
- Ensures required trainings are completed on impactful topics and content stays current — outdated or poorly rated training is identified and revamped quickly.
- Builds and revises TPD plans for all new hires.
- Owns new-hire ramp time and internal promotion rate.

## Qualifications

- 10+ years of progressive HR experience, including at least 3 in a senior or head-of-function role
- Direct experience owning an HRIS platform
- People mananagement experience
- Demonstrated experience with structured performance management and Topgrading/A-player hiring methodologies
- Strong working knowledge of employment law, benefits administration, and compliance
- Experience building and scaling recruiting processes across multiple role types

## About Forthea

## Company Overview
- **One-liner**: Forthea is a full-service digital marketing agency specializing in data-driven PPC, SEO, CRO, analytics, and web design to deliver measurable results for enterprise and SMB clients.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Houston, Texas, United States
- **Founded**: 2006
- **Founders**: Not publicly listed

## Core Business
- **Primary industry**: Digital Marketing Services
- **Target customers**: B2B, enterprise to SMB clients across industries such as automotive, legal, real estate, and e-commerce
- **Mission statement**: “We love connecting data to decisions, transforming results, and accelerating your success.”

## Products & Services
- **Search Engine Optimization (SEO)**: Optimizes websites for organic search by understanding customer intent, growing visibility, and delivering a compelling user experience.
- **Paid Search & Paid Social (PPC)**: Funnel-driven paid media campaigns tracked to business goals and backed by data.
- **Marketing Analytics**: Uses Ph.D.-level data scientists to uncover deep insights, trends, and opportunities from marketing and website data.
- **Conversion Rate Optimization (CRO)**: Improves conversion rates through systematic testing and user experience improvements.
- **Web Design & Development**: Builds and evolves marketing technology platforms, websites, and internal tools using technologies such as React, TypeScript, Python, SQL, and Docker.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Annual Revenue of $7.9M (estimated)
- **Notable Partners**: Google, Bing, Apple, Facebook (strategic partnerships to stay ahead of platform updates)
- **Growth Signals**:
  - 42 employees (15.6% YoY headcount growth)
  - Helped over 500 brands transform digital marketing effectiveness
  - Named PPC Agency of the Year two years in a row and Best SEO Performance + Results
  - 4,806 LinkedIn followers (+20.5% yearly growth)

## Competitive Advantages
- **Concierge service model**: Limits the number of clients per specialist to ensure deep focus and strategy, unlike agencies managing 50+ clients per person.
- **Data-driven expertise**: Employs Ph.D. data scientists and uses advanced analytics across all channels.
- **Full integration**: Services are delivered consultatively across SEO, paid media, analytics, and web design rather than operating in silos.
- **Transparent reporting**: Monthly reporting goes beyond campaign metrics to highlight performance analytics that help clients make better business decisions.

## Strategic Focus
- **Data-to-decisions approach**: Continually improving marketing effectiveness by connecting consumer insights, sales processes, and marketing goals.
- **Continuous learning**: Dedicated to constantly finding better ways of doing things and staying ahead of industry trends.
- **Expanding remote capabilities**: Active job postings for remote and hybrid roles, signaling flexibility in work arrangements.

## Why Work Here
- **Culture**: Described as a “family culture” with a focus on service, results, and helping others succeed. Team activities include lunch outings, kickball, and workout sessions.
- **Remote/Hybrid Policy**: Offers remote and office-based roles; major office locations in Houston (HQ), Austin, Dallas/Fort Worth, Texas.
- **Benefits**: Medical, dental, vision insurance, 401k options, annual training budget, health and wellness funds, and development plans to support career goals.
- **Engineering Culture**: The Senior Software Developer role involves building a proprietary marketing technology platform; tech stack includes React, TypeScript, Python, SQL, Docker, Terraform, PostgreSQL, and Google Cloud services.
- **Rating**: 4.2/5.0 on employer rating (25 reviews) with culture rated 4.3 and career growth rated 4.0.

## Sources
1. [forthea.com](https://www.forthea.com/)
2. [forthea.com/about/](https://www.forthea.com/about/)
3. [forthea.com/about/careers/](https://www.forthea.com/about/careers/)
4. [linkedin.com/company/forthea](https://www.linkedin.com/company/forthea)
5. [rocketreach.co](https://rocketreach.co/forthea-digital-marketing-agency-profile_b5def300f42e4f13)

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