---
title: 'Head of Industry, Financial Services at Viant Technology'
canonical: 'https://feeny.ai/job/head-of-industry-financial-services-viant-technology-chicago-illinois-gpyxh03v1x3c'
type: 'job'
last_seen: '2026-09-15'
---

# Head of Industry, Financial Services at Viant Technology

- **Company:** Viant Technology
- **Location:** Chicago Illinois, United States / Los Angeles California, United States / New York New York, United States
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/vianttechnology/jobs/4288733009

## Job description

## WHAT YOU'LL DO

Viant has established strong momentum across Financial Services and is seeking a Head of Financial Services to accelerate growth within one of our most strategic industry verticals. This executive leader will expand brand-direct demand, deepen agency adoption, and strengthen Viant's position as the leading AI-powered programmatic platform for financial marketers across banking, credit cards, insurance, wealth management, fintech, and lending.

This role requires 15+ years of advertising experience and a minimum of 5+ years supporting Financial Services marketers in a brand-direct, agency, or ad technology environment. The ideal candidate has a proven ability to build executive relationships, grow category revenue, and develop high-performing go-to-market teams. Working cross-functionally with Sales, Product, Business Development, Marketing, and Measurement, this leader will help shape Viant's Financial Services strategy while driving innovation and long-term category growth.

## THE DAY-TO-DAY

- Scale Viant's Financial Services business by expanding strategic relationships with leading financial brands across banking, credit cards, insurance, fintech, wealth management, and lending.
- Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing our identity, content, attention and omnichannel advertising capabilities.
- Drive industry awareness through thought leadership, executive presentations, industry conferences, and customer education.
- Own and grow brand-direct demand while partnering with the broader sales organization to accelerate agency adoption across the Financial Services category.
- Develop and execute a category-specific go-to-market strategy that increases Viant's presence within key Financial Services marketing organizations.
- Partner with agencies and enterprise clients to navigate evolving privacy, identity, and measurement challenges while positioning Viant as the preferred programmatic partner.
- Recruit, mentor, and scale a high-performing team of Financial Services-focused sales leaders and account professionals.
- Define category success metrics and lead execution against ambitious revenue, adoption, and growth objectives.
- Serve as the executive face of Viant's Financial Services business at client meetings, executive briefings, and industry events.
- Partner closely with Product and Business Development teams to influence new Financial Services solutions, strategic partnerships, measurement capabilities, and data offerings that strengthen Viant's competitive position.

## GREAT TO HAVE

- 15+ years of advertising experience, including at least 5+ years supporting Financial Services marketers.
- Deep expertise across banking, insurance, credit cards, fintech, wealth management, lending, or related Financial Services verticals.
- Strong understanding of programmatic advertising, including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home.
- Proven success building executive brand-direct relationships and expanding programmatic investment within Financial Services organizations.
- Experience hiring, developing, and leading high-performing go-to-market teams within ad tech, digital media, or enterprise technology.
- Ability to collaborate cross-functionally across Sales, Product, Marketing, Business Development, and Client Services.
- Strategic, analytical mindset with the ability to translate complex industry challenges into measurable advertising solutions.
- Exceptional communication and executive presentation skills with experience representing organizations at industry events and client engagements.

## LIFE AT VIANT

Investing in our employees' professional growth is important to us, but so is investing in their well-being. That's why Viant was voted one of the best places to work, and some of our favorite employee benefits include fully paid health insurance, paid parental leave, unlimited PTO, and more.

Base compensation range: $225,000 – $250,000

In accordance with applicable state law, the range provided is Viant's reasonable estimate of the compensation for this role. Final title and compensation will be based on several factors, including experience and education.

## About Viant

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

By clicking “Apply for this Job” and providing any information, I accept the [Viant California Personnel Privacy Notice.](https://www.viantinc.com/wp-content/uploads/2023/02/Viant-2023-California-Personnel-Privacy-Notice-AMERICAS-1094795100-v11.pdf)

## About Viant Technology

## Company Overview
- **One-liner**: Viant Technology is an AI-powered, buy-side programmatic advertising platform purpose-built for Connected TV (CTV), enabling marketers to plan, execute, and measure omnichannel campaigns across the open internet.
- **Entity Type**: Public (NASDAQ: DSP)
- **Headquarters**: Irvine, California, United States
- **Founded**: 1999
- **Founders**: Tim Vanderhook (CEO) and Chris Vanderhook (COO)

## Core Business
- **Primary industry**: Advertising Technology (AdTech) / Programmatic Advertising
- **Target customers**: Primarily B2B, serving advertisers, agencies, and brands (buy-side) looking to run data-driven CTV and digital ad campaigns.
- **Mission / Purpose Statement**: To drive innovation in digital marketing by empowering advertisers to achieve their boldest goals through fully autonomous, people-based advertising solutions.

## Products & Services
- **Viant Advertising Platform**: An omnichannel, AI-powered demand-side platform (DSP) that allows marketers to plan, execute, and measure campaigns across CTV, digital audio, digital out-of-home, in-game, and other emerging channels. It emphasizes people-based advertising without third-party cookies, using proprietary content intelligence and household-level identity resolution.
- **ViantAI**: A suite of award-winning AI solutions aimed at building the future of autonomous advertising, where AI delivers real results in campaign execution and optimization.
- **Publisher Solutions**: A centralized tool set providing publishers with access to critical insights and monetization intelligence across the Viant platform (launched June 2026).

## Market Standing
- **Market Cap**: ~$336.5 million (as of mid-2026)
- **Annual Revenue**: ~$344.2 million
- **Total Funding**: ~$372.9 million (including a $100M venture round in 2007 and a $250M post-IPO equity round)
- **Notable Investors/Partners**: Viant was acquired by Time Inc. in 2016 and later spun out. Key executives include Fabrizio Blanco (CTO), Larry Madden (CFO), Dustin Kwan (CPO), and Linh Chung (CIO).
- **Growth Signals**: 13.4% year-over-year employee growth (337 employees); active job postings up 51.7% year-over-year; operates in 6 countries; recently named "Best Demand Side Platform" by MarTech Breakthrough.

## Competitive Advantages
- **People-Based, Cookie-Less Platform**: A core differentiator is the ability to activate first-party data and target real people across devices without relying on third-party cookies, making it future-proof for privacy-focused advertising.
- **CTV-First Focus**: The platform is purpose-built for Connected TV, a rapidly growing segment of digital advertising.
- **Proprietary AI (ViantAI)**: Award-winning AI and machine learning capabilities that drive autonomous campaign performance and measurement.
- **Longevity & Stability**: Over 20 years in the AdTech space with a public market listing, providing stability and a track record of innovation.

## Strategic Focus
- **Autonomous Advertising**: Leading the industry toward fully autonomous, AI-driven campaign management.
- **CTV & Omnichannel Expansion**: Deepening capabilities in CTV and expanding into emerging channels like digital audio and in-game advertising.
- **Publisher Ecosystem**: Strengthening the publisher side of the marketplace with new tools and insights.
- **First-Party Data Empowerment**: Continuing to help advertisers leverage their own data in a privacy-compliant manner.

## Why Work Here
- **Culture & Recognition**: Viant has been certified as a "Great Place to Work" and emphasizes a culture of innovation, collaboration, and fun. The company is committed to diversity, equity, and inclusion (DEI).
- **Compensation & Benefits**: Offers fully employer-covered medical, dental, and vision insurance; unlimited PTO (eligible from day one); 16 weeks paid parental leave for primary caregivers and 6 weeks for secondary caregivers; long-term disability and life insurance.
- **Work Environment**: A fast-paced environment with a hybrid work model; specific roles require 4 days in-office (Monday-Thursday) with the option to work remotely on Fridays. Offices are located in Irvine (HQ), Los Angeles, New York, Boston, Chicago, Dallas, Denver, and Seattle.
- **Engineering & Growth**: Teams work with cutting-edge technologies, handle petabytes of data, and have strong opportunities for professional development. The company has a strong track record of employee growth and internal mobility.
- **Internship Program**: Offers mission-critical internships across engineering, sales, marketing, and more.

## Sources
1. [viantinc.com](https://www.viantinc.com/)
2. [viantinc.com/company](https://www.viantinc.com/company/)
3. [viantinc.com/company/careers](https://www.viantinc.com/company/careers/)
4. [greenhouse.io](https://job-boards.greenhouse.io/vianttechnology/jobs/4215067009)
5. [linkedin.com](https://www.linkedin.com/company/viant-technology)

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