---
title: 'Head of Influencer Marketing - Letaido at Ahrefs'
canonical: 'https://feeny.ai/job/head-of-influencer-marketing-letaido-ahrefs-cambridge-massachusetts-4xgbw89b3d8m'
type: 'job'
last_seen: '2026-09-11'
---

# Head of Influencer Marketing - Letaido at Ahrefs

- **Company:** Ahrefs
- **Location:** Cambridge Massachusetts, United States / Palo Alto California, United States
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/ahrefsjobs/jobs/6141629004

## Job description

## About Letaido

Letaido is an AI teammate for marketing teams. Not a chatbot that answers questions, an agent with its own workspace, that does the work: pulls the data, builds the tool, writes the report, ships the page, and keeps it running on a schedule.

Ask it for a content gap analysis and it queries Ahrefs directly. Ask it to track competitor ads and it builds you an app for that and keeps it updated. It connects to the systems marketers already live in HubSpot, Slack, Notion, Google Ads, Search Console, Stripe and around fifty others and it can stand up a public site or an internal dashboard without a developer.

It’s built inside Ahrefs, which gives it something almost no AI product has: fifteen years of web crawling infrastructure, petabytes of first-party index data, and no investors setting the timeline.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

## The role

You’ll build Letaido’s influencer programme from nothing: the people who will show Letaido to their audiences, and the relationships that keep them doing it.

The people we care about are the ones marketers already listen to. SEOs and marketing practitioners with real followings, AI and tech creators covering agents and LLM workflows, the newsletter and podcast people whose recommendations get acted on. They’re on LinkedIn, X, YouTube and short-form, and most of them are small enough that nobody has built them a proper programme yet.

You won’t be cold-pitching them. Ahrefs has fifteen years of crawl data and petabytes of index, including how brands are being cited by AI assistants. That means you can open a conversation by handing someone something their audience actually wants and nobody else can produce, rather than asking them to advertise. Working out which data lands with which creator is a large part of the job.

The rest is outbound, and the volume is real. You’ll be sending fifty-plus messages in a good week, most of which won’t get a reply, and the ones that do will be because you watched their content and had something worth saying. If that sounds like a grind, it is. It’s also the only way this gets built.

We haven’t decided how the programme works yet, whether that’s paid, affiliate, free access or some mix. You’d work that out with us, then build it. Same for how it’s measured: you’ll define what counts as working before you’re held to it.

This is a role where you own the whole thing and also do all of it. There’s no team under you and no agency behind you. You’ll report directly to the Head of Letaido, so the distance between your idea and a decision is one conversation, and the programme that exists in a year is the one you built.

This role is based out of one of our US offices, Palo Alto or Cambridge (MA). You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we’re looking for someone who’ll be in the office with the team.

## What you’ll do

- Find the people worth talking to, and be able to say why beyond their follower count
- Do the outreach yourself, at volume, and keep it personal enough to be worth reading
- Use our data as the opener: pull the numbers that make a story for their audience, and get the tool credited as the source
- Turn a first reply into a working relationship, then keep it working
- Design the programme with us: how partners are rewarded, what we ask of them, what good looks like
- Own the mechanics once it exists: onboarding, briefing, affiliate terms and commissions, paying people on time
- Build a standing roster rather than a run of campaigns, and give them reasons to stay: early access, data before it’s public, a say in what we build
- Negotiate placement, not just mentions. Position in a listicle, the segment in the video, the paragraph in the newsletter
- Define how this is measured and report it honestly. Signups and referral traffic, not impressions
- Use Letaido to research partners and run your own outreach, and tell the team where it falls short

You’ll thrive here if

- You’ve built an influencer, creator or affiliate programme from a standing start, and can point to what it produced in users or revenue
- You’re genuinely comfortable with outbound. Most of these conversations will start with you
- You write outreach people reply to: short, specific, and obviously not a template
- You can judge someone on whether their audience trusts them, not on their follower count
- You’ve handled the commercial side yourself: rates, commissions, what a partnership is worth
- You know the difference between a sponsorship and a relationship
- You’d rather own a number than manage a calendar of calls that go nowhere
- You’re happy being the whole function for a while, and you’d rather build it than inherit it
- You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person

This role is not

- Running campaigns through an agency. You do the work
- Waiting for people to come to you
- Measured in impressions
- A first job in influencer marketing

Bonus

- You already know the SEO, marketing or AI tooling creator scene, and some of them know you
- You’ve pitched journalists as well as creators. It’s the same muscle and it feeds the same goal
- You’ve worked with AI agents or LLM tooling seriously enough to have opinions about where they’re genuinely useful
- You’ve run an affiliate or referral programme
- Experience in developer tools, marketing tools, or anything sold to practitioners

## What we offer

- An influencer programme to build from scratch, and the authority to run it
- Fifteen years of crawl data and an AI-visibility dataset to open doors with
- Direct line to the Head of Letaido. Small team, few layers, quick decisions
- Daily use of the thing you’re marketing, and a direct line to the people building it
- Annual company retreat (usually skiing)
- Conference and learning budget
- A properly equipped office, and lunch on us

Location: Palo Alto or Cambridge (MA). On-site. Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!

## About Ahrefs

## Company Overview
- **One-liner**: Ahrefs is a bootstrapped SaaS marketing platform that helps brands become discoverable online through AI-powered SEO and marketing intelligence tools.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Singapore (Marina One East Tower, 7 Straits View, #08-02, Singapore 018936)
- **Founded**: Not publicly available (references to “15 years of crawling the web” suggest ~2010)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Marketing intelligence, SEO, AI-driven search & content marketing
- **Target customers**: B2B – marketers, SEO professionals, content teams, agencies (44% of Fortune 500 use Ahrefs)
- **Mission or purpose**: “First do it, then do it right, then do it better” – helping people see and be seen on the web; making brands discoverable and unmissable online.

## Products & Services
- **Ahrefs AI Marketing Platform**: An all-in-one suite for planning, publishing, getting discovered, measuring, and optimizing online presence. Backed by 15 years of web crawl data and AI capabilities.
- **Agent A**: An AI marketing agent with unrestricted access to Ahrefs’ full dataset and pre-built “skills” trained by the Ahrefs team. Supports switching between Claude, Gemini, and other models.
- **Yep Search**: A separate search engine product (mentioned on the tech page).
- **Core SEO Tools** (inferred from platform): Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker, Webmaster Tools – all powered by a massive proprietary web crawl (170 trillion links, 41.9 billion keywords, 400 million domains indexed).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external funding)
- **Key Metric**: User growth – 19,715 users joined in the last 7 days (as of mid-2025); 44% of Fortune 500 companies use Ahrefs.
- **Notable Investors/Partners**: None – fully bootstrapped.
- **Growth Signals**: Rapid AI product launch (Agent A), expanding from SEO into broader marketing intelligence, large-scale infrastructure (170T links, 41.9B keywords), global user base across 143 teammates and 26 locations.

## Competitive Advantages
- **Bootstrapped independence**: No investor pressure, full control over product direction and long‑term vision.
- **Proprietary crawl infrastructure**: In‑house systems crawled the entire web for 15+ years – unmatched data scale and freshness for marketing insights.
- **OCaml & high‑performance engineering**: Backend built on OCaml for reliability and performance; contributes heavily to the OCaml ecosystem.
- **AI with unrestricted data access**: Agent A has full access to Ahrefs’ raw data (not a filtered API), giving it a unique advantage over competitors.
- **Simple, autonomous culture**: Engineers own products end‑to‑end; flat hierarchy, low-ego, and high trust.

## Strategic Focus
- **AI‑first marketing**: Integrating AI deeply across the platform (Agent A, LLM tuning, dense retrieval) to turn raw data into actionable insights.
- **Expanding beyond SEO**: Positioning Ahrefs as a comprehensive “AI marketing platform” that covers content, discovery, and measurement.
- **Global team growth**: Hiring remotely and in hubs (Singapore, Palo Alto, Cambridge) to scale both engineering and marketing teams.
- **Continuous infrastructure improvement**: Maintaining and evolving the world‑scale crawler, search engine, and data processing pipelines.

## Why Work Here
- **Culture**: Fast‑moving, flat hierarchy, low‑ego, autonomy, and a “do it, do it right, do it better” motto. Described as “offbeat mix of people who love tech and challenges.”
- **Hiring process**: No LeetCode, no coding puzzles, no whiteboard exercises. Takes home task and unstructured technical discussions. Recruiter screen → take‑home task → interview → offer.
- **Remote & hybrid**: Work from anywhere with a remote equipment budget; also offices in Singapore, Palo Alto, and Cambridge. Spend 2 weeks a year in an office for in‑person time.
- **Perks**: Generous PTO (flexible vacation), conference budget, annual retreat (ski trip), modern office setup with premium coffee equipment.
- **Engineering highlights**: Trusted with high agency; a single developer can take a tool from idea to production; open source contributions; no red tape.

## Sources
1. [ahrefs.com/careers](https://ahrefs.com/careers) – Hiring process, culture, perks, locations
2. [ahrefs.com/about](https://ahrefs.com/about) – Mission, bootstrapped status, team size (143), locations, 15 years of crawling
3. [ahrefs.com/team](https://ahrefs.com/team) – Team photo, description of “offbeat” culture
4. [ahrefs.com/tech](https://ahrefs.com/tech) – Tech stack (OCaml, Melange/ReasonML, Python), infrastructure, engineering principles
5. [ahrefs.com](https://ahrefs.com/) – Platform description, Agent A, user growth stats, Fortune 500 adoption, crawl data scale

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