--- title: 'Head of International Marketing (gn) - ESN at The Quality Group GmbH' canonical: 'https://feeny.ai/job/head-of-international-marketing-gn-esn-the-quality-group-gmbh-germany-8ysr7t5wt36w' type: 'job' last_seen: '2026-09-15' --- # Head of International Marketing (gn) - ESN at The Quality Group GmbH - **Company:** The Quality Group GmbH - **Location:** Germany - **Work type:** remote - **Posted:** 2026-07-13 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.eu.greenhouse.io/thequalitygroupgmbh1/jobs/4925908101 ## Job description Start: Immediately | Level: Head of | Location: Germany, remote | Working hours: Full time (40h/week) This role requires high flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. ## The Role ESN is one of Europe’s hottest sports nutrition brands — an omni-channel success story powered by a massive D2C engine and one of the strongest influencer communities in the game. Already a market leader in Germany, Austria, Switzerland, and the Netherlands, we’re now scaling up fast to take ESN global. As Head of International Marketing (gn), you’ll lead this next growth chapter — driving awareness, engagement, and commercial performance across markets. You’ll shape how ESN shows up globally and locally: building campaigns that convert, content that connects, and partnerships that inspire. Driving successful D2C growth will be a core part of your mission — turning brand love into measurable business impact. You’ll work closely with the Global D2C, Marketing, and Commercial teams to align initiatives, leverage insights, and deliver results. Together with local teams, you’ll identify the right consumer angles, spotlight hero products by channel, and bring ESN to life through events, sponsorships, and creators. ## Your mission - Define brand positioning per market, balancing global consistency with local relevance - Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth - Build brand heat through local activations, content, and collaborations with world-class athletes and creators - Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty - Identify which content, creators, and channels best engage consumers and strengthen the brand - Partner with local markets to capture consumer insights and accelerate growth - Ensure seamless brand experience across e-commerce, retail, and social touchpoints - Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ ## Your experience & skills - Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure - Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing - Strong understanding of product and category storytelling — knowing how to position hero products and create excitement across markets - Data-driven mindset with the ability to translate insights into growth decisions - Highly ambitious and hungry to make things happen — thrives in a fast-moving, high-performance environment - Hands-on, entrepreneurial approach — this is not corporate; it’s about building things from scratch with passion and fun - A genuine team player who brings energy, collaboration, and drive to every project - Deep understanding of consumer behavior, culture, and digital engagement Passion for sports, performance, and the lifestyle that defines ESN’s community - Fluency in Dutch is a big plus Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: - Flexible working hours and remote work options - Attractive employee discounts - Subsidy for the E-gym Wellpass - Workation - Corporate benefits - 28 days vacation/year - and much more ## About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us! ## About The Quality Group GmbH ## Company Overview - **One-liner**: The Quality Group (TQG) builds and scales leading direct-to-consumer brands in nutrition, performance, and wellbeing, combining in-house production, community-driven product development, and omnichannel distribution. - **Entity Type**: Private (backed by CVC Capital Partners, growth stage) - **Headquarters**: Elmshorn, Germany (with additional offices in Hamburg, Elsdorf, Netherlands, UK, Switzerland) - **Founded**: 2004 (roots as Fitmart/ESN); current group structure formed in 2021 through merger of ESN and More Nutrition - **Founders**: Not publicly listed as individuals; leadership team includes Heikki Takala (CEO), Nicolas Lother (CPO), and others ## Core Business - **Primary industries**: Sports nutrition, functional food & supplements, wellness lifestyle - **Target customers**: B2C (health-conscious consumers, athletes, community-driven buyers); also B2B retail partnerships - **Mission/purpose**: “To create real added value in everyday life” by making effective, science-backed nutrition accessible to everyone; empowering the community to transform their lives. ## Products & Services - **ESN**: Premium sports nutrition brand – protein powders, snacks, supplements. Strong digital and retail presence. - **More Nutrition**: Lifestyle nutrition brand focusing on functional foods, meal replacements, and wellness products. - **RAW Nutrition** (US, partnership 2025): Performance nutrition brand expanding TQG’s US footprint. - **BUM Energy** (US, partnership 2025): Energy drink and supplement brand targeting active lifestyles. - **In-house production**: Own manufacturing facilities in Elmshorn for protein powders, snacks, and supplements. - **Logistics hub**: Elsdorf facility with automated robot fleet, shipping tens of thousands of packages daily across Europe. ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric**: Annual revenue > EUR 0.1 billion (stated on company website). - **Notable Investors/Partners**: Jointly owned by founders, management, and **CVC Capital Partners** (since 2022, supporting international scaling). - **Growth Signals**: - Expanded portfolio through US brand acquisitions (RAW Nutrition, BUM Energy) in 2025. - Over 1,250 employees across multiple locations. - Omnichannel strategy: strong digital presence plus growing retail distribution. - Data-driven, community-insight-led product development. ## Competitive Advantages - **Vertical integration**: Own production, quality lab, logistics, and tech – full control over quality, speed, and capacity. - **Community-centric R&D**: Close feedback loop between consumer insights, science, and product development. - **Omnichannel reach**: Strong online direct-to-consumer channels plus established retail presence. - **Creator & athlete network**: Influencer and athlete partnerships drive brand awareness and credibility. - **Scale-up culture with established infrastructure**: Combines startup agility with operational maturity (in-house manufacturing, automated logistics). ## Strategic Focus - **International expansion**: Scaling US presence via RAW Nutrition and BUM Energy; European and global growth. - **Portfolio upgrade**: Continuously innovating product lines with science-backed, effective solutions. - **Operational excellence**: Deepening integration of product development, production, logistics, and technology to sustain quality while growing. - **Data-driven decision-making**: Leveraging community insights and analytics to guide brand strategy and new product launches. ## Why Work Here - **Culture**: Hands-on, speed-driven, ownership mentality; “real impact” and rapid development in a scale-up environment. - **Work setup**: Hybrid, onsite, and mobile options depending on role; up to 60 days of workation per year (EU, UK & Switzerland). - **Perks**: - 50% employee discount on ESN & More products. - Free products, snacks, fresh fruit, and drinks in offices. - Corporate Benefits, SIXT car rental, discounted E-Gym Wellpass (fitness). - Subsidized Deutschlandticket, free language courses (German/English), company pension scheme. - Dog-friendly offices, team events, and discounted lunch offers at HQ. - **Engineering/tech**: Builds the digital backbone for e-commerce, logistics, finance, and production – strong systems focus. - **Growth**: Regular feedback/performance reviews, real career progression in a fast-growing company. ## Sources 1. [tqgg.com - Home](https://www.tqgg.com/) 2. [tqgg.com - About Us](https://www.tqgg.com/about-us/) 3. [tqgg.com - Careers](https://www.tqgg.com/jobs/) 4. [Greenhouse - Job Board](http://job-boards.eu.greenhouse.io/thequalitygroupgmbh1) 5. 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