---
title: 'Head of Lifecycle (Incogni) at Surfshark'
canonical: 'https://feeny.ai/job/head-of-lifecycle-incogni-surfshark-vilnius-rbbrytzff3c1'
type: 'job'
last_seen: '2026-09-12'
---

# Head of Lifecycle (Incogni) at Surfshark

- **Company:** Surfshark
- **Location:** Vilnius, Lithuania
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/surfshark/77299d8f-d7bb-4677-bd8d-dee7e6d7645f

## Job description

Incogni is a fast-growing data privacy and automated broker-removal platform on a mission to give people back control of their personal data. We are looking for a Head of Lifecycle to lead our Lifecycle team and take end-to-end ownership of how we engage, retain, and grow our customers throughout their journey with Incogni. Your mission is simple: maximize customer lifetime value by helping users discover, understand, and continuously experience the value Incogni provides. You will lead a small, senior team and work closely with Product, Data, Engineering, and other Marketing teams to build a lifecycle engine that drives activation, engagement, retention, upsell, and win-back.

What you will do:

- Own the whole customer journey - from someone's first days with Incogni through onboarding, activation, ongoing engagement, renewal, and everything after;
- Partner with Product to find and ship the initiatives that keep people engaged, protected, and staying longer;
- Make our value impossible to miss - show customers exactly what we're doing for them and why it matters;
- Build programs that help people find and actually use the features that matter most to them;
- Own upsell and cross-sell end to end, including the commercial targets, and keep finding new ways to grow value within our customer base;
- Own winback - build and scale how we re-engage customers who've left, with real targets you're accountable for;
- Orchestrate personal, relevant experiences across email, in-product messaging, push, and wherever else customers meet us;
- Own the lifecycle tech stack - the tools, data, automation, segmentation, and measurement - building it hand-in-hand with Data and Engineering;
- Lead a small, experienced team, set clear priorities, and give senior people the room to do their best work.

What we expect:

- Proven experience of building or scaling lifecycle, CRM, retention, or customer engagement programs in a subscription-based B2C business;
- A track record of owning real business outcomes - retention, LTV, upsell, churn, winback, recurring revenue - not just open and click rates;
- A strong product mindset: you see lifecycle as far more than messaging, and you know how Product and Marketing together shape what customers do;
- Real skill in designing onboarding, activation, engagement, feature adoption, upsell, and winback journeys;
- Comfort with segmentation, experimentation, cohort analysis, and funnel metrics - you let customer behavior tell you what to do next;
- Enough technical understanding to know what a strong lifecycle and data setup looks like, and to build it with Data and Engineering;
- Omnichannel thinking that goes well beyond email;
- High autonomy and low ego - you take ownership, work well across teams, and care about outcomes over noise.

Here’s the deal:

- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
- Tools of your choice: choose the technical equipment and tools you need to do your best work;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- More days off: additional vacation days depending on your tenure;
- Premium Surfshark accounts: for you, your family, and friends;
- Gross salary: 5500 - 6300 EUR/month for the Lithuanian market, from 21300 PLN/month for the Polish market. Although it may vary depending on your skills and experience.

## About Surfshark

## Company Overview
- **One-liner**: Surfshark is a cybersecurity company that provides a suite of online privacy and security solutions, including a top-rated VPN, antivirus, and data removal tools.
- **Entity Type**: Private (Unicorn, merged under a holding company with Nord Security)
- **Headquarters**: Amsterdam, Netherlands (with offices in Vilnius & Kaunas, Lithuania; Warsaw, Poland; and Berlin, Germany)
- **Founded**: 2018
- **Founders**: Vytautas Kaziukonis

## Core Business
- **Primary industry/industries**: Cybersecurity, Consumer Privacy, VPN Services
- **Target customers**: B2C (individual consumers), with specific programs for journalists, activists, and NGOs
- **Mission or purpose statement**: "To empower people to take full control of their digital lives, raise awareness about evolving online threats, and champion the accessibility and future of the internet."

## Products & Services
For each major offering:
- **[Surfshark VPN](https://surfshark.com/vpn)**: Core virtual private network service, a top-3 global VPN. Includes features like a strict no-logs policy (verified by Deloitte), 100% RAM-only servers, the proprietary WireGuard protocol, and the FastTrack route optimizer.
- **[Surfshark Antivirus](https://surfshark.com/antivirus)**: Malware and virus protection software.
- **[Surfshark Alert](https://surfshark.com/alert)**: A personal data leak monitoring service that alerts users if their credentials are exposed.
- **[Surfshark Search](https://surfshark.com/search)**: A private, ad-free search engine.
- **[Alternative ID](https://surfshark.com/alternative-id)**: A tool to create a synthetic online identity to protect a user's real email and personal data.
- **[Alternative Number](https://surfshark.com/alternative-number)**: A virtual phone number service for enhanced privacy.
- **[Incogni](https://incogni.com/)**: An automated data removal service that forces data brokers to delete a user's personal information.
- **[HeyPolo](https://heypolo.com/)**: A location-sharing app focused on privacy and consent.

## Market Standing
- **Valuation**: $1.6 Billion (as of 2022 merger with Nord Security), making it a Lithuanian unicorn. [surfshark.com](https://surfshark.com/about-us)
- **Key Metric**: Over 40 million app downloads, 500+ employees. [surfshark.com](https://surfshark.com/about-us)
- **Notable Investors/Partners**: Merged with Nord Security (2022) under a single holding company. Partners include Amnesty International and the VPN Trust Initiative. [surfshark.com](https://surfshark.com/about-us)
- **Growth Signals**:
    - Ranked as one of the fastest-growing European companies by the Financial Times FT 1000 for 2024, 2025, and 2026. [surfshark.com](https://surfshark.com/about-us)
    - Awarded "Best of 2026" by PCMag and "Editors’ Choice 2026" by CNET. [surfshark.com](https://surfshark.com/about-us)
    - Received AV-TEST Certification for its antivirus in 2025. [surfshark.com](https://surfshark.com/about-us)

## Competitive Advantages
- **Integrated Security Suite**: Beyond a standard VPN, Surfshark offers a comprehensive ecosystem (antivirus, data removal, leak alerts) creating a strong switching cost for users.
- **Privacy-First, Verified Operations**: The company has a strict, independently audited no-logs policy (verified by Deloitte) and operates a 100% RAM-only server network, a strong trust signal in the privacy-focused market.
- **Rapid Growth & Brand Recognition**: Consistently ranked among the fastest-growing companies in Europe and holds "Best of" awards from major tech publications (PCMag, CNET), giving it strong market credibility.
- **Innovation & Open Source**: Developed Dausos, the first VPN protocol built specifically for VPN users, and maintains a public Research Hub on internet censorship and cyber threats. [surfshark.com](https://surfshark.com/about-us)

## Strategic Focus
- **Global Expansion & Product Diversification**: Continues to expand its suite of privacy products (e.g., launching HeyPolo, Incogni) to capture more of the user's digital life.
- **Advocacy and Trust**: Deepening its commitment to digital rights through partnerships (e.g., Amnesty International) and transparency initiatives (publishing annual reports, impact reports, and transparency reports).
- **Enterprise-Grade Scaling**: The 2022 merger with Nord Security created a cybersecurity powerhouse, allowing for shared infrastructure and resources while keeping brands independent.

## Why Work Here
- **Culture & Values**: Company culture is rated 4.2/5 on Glassdoor. Core principles include **Radical Ownership, Open-mindedness, Collaboration, and High Standards**. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm)
- **Remote & Flexibility**: Offers a "work from anywhere" policy (up to five times a year globally), flexible office hours, and a hybrid work-from-office model. [surfshark.com](https://surfshark.com/career)
- **Perks & Growth**: Includes private health insurance, mental and physical wellbeing programs (yoga, gym access), access to online learning platforms (Udemy, Masterclass), and bonus days off. [surfshark.com](https://surfshark.com/career)
- **Team**: A dynamic, fast-growing environment with over 500 specialists across global offices in Vilnius, Kaunas, Warsaw, and Berlin. [surfshark.com](https://surfshark.com/about-us)
- **Mission-Driven**: Employees work on products used by millions, with a clear mission to protect digital freedom and fight censorship.

## Sources
1. [Surfshark - About Us](https://surfshark.com/about-us)
2. [Surfshark - Careers](https://surfshark.com/career)
3. [Surfshark on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm)
4. [Surfshark on LinkedIn](https://pl.linkedin.com/company/surfshark)

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