---
title: 'Head of Lifecycle Marketing at PandaDoc'
canonical: 'https://feeny.ai/job/head-of-lifecycle-marketing-pandadoc-united-states-d1xq2sqsw3x5'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Lifecycle Marketing at PandaDoc

- **Company:** PandaDoc
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-05-11
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/pandadoc/jobs/7908904

## Job description

About the Role As the Lifecycle Marketing Lead, you will own PandaDoc's full lifecycle campaigns function: leading a team of Campaign Managers responsible for engaging customers across every stage of their journey with PandaDoc, from prospect education through to customer expansion.

PandaDoc is a leading document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements. Our customers range from self-serve small business users who onboard independently to enterprise accounts working closely with our sales and customer success teams. Our lifecycle campaigns need to serve both motions with equal sophistication and with a unified experience.

You will lead a team that owns the prospect experience, new customer activation and onboarding, product adoption, and customer expansion and retention programs. You will also oversee our integrated campaigns function - ensuring that major go-to-market moments land consistently across every stage of the customer lifecycle. This is a role for someone who thinks end-to-end, builds for scale, and believes great lifecycle marketing is a growth lever, not a communication exercise.

Critically important to success in this role is using AI as a force multiplier - an enabler for your team to move faster, test more, and personalize in ways that you couldn't without AI systems in the mix.

You will be a key strategic partner to leaders across Growth Marketing, Product Marketing, Sales, Customer Success, and Product, with shared OKRs that your team will be responsible for helping to drive. You will be the advocate for your team's needs: the tooling, data access, the cross-functional alignment, and the strategic air cover to do the work well.

In this role, you will:

Own the lifecycle campaigns strategy end-to-end Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention. Success looks like delivering an engaging, delightful journey for both self-serve and sales-assisted customers that drives measurable outcomes at every stage.

Lead and develop a high-performing team Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle. You'll set a high bar for campaign quality and strategic thinking, invest in your team's growth, and build a culture where experimentation and accountability go hand in hand.

Oversee integrated campaign execution You'll also manage the Campaign Manager who owns integrated campaigns, working with the directive to make sure major campaigns are designed to land across the full lifecycle, with each stage owner enabled to promote effectively to their segment of the audience. You'll bring the connective tissue between campaign moments and ongoing lifecycle programs.

Use AI and System Building to scale experimentation velocity and team impact You'll be managing a team of brilliant marketers, and it's your job to supercharge their impact beyond the headcount you have. That means developing their fluency with AI tools, identifying workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds. Most importantly, you'll be able to redirect the time you free up for your team to high value experiments.

Shape how PandaDoc engages customers across owned channels Drive the strategy and execution of campaigns across email, in-app, and other owned channels. You'll come in with a perspective on messaging relevance, timing, and personalization that makes our audience eager to hear from us.

Partner across the marketing org and beyond Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader demand gen strategy. Build tight relationships with Product Marketing (on messaging and launch support), Sales (on prospect handoffs and lead quality), Customer Success and Account Management (on expansion and retention programs), and Product teams (on activation and adoption motions).

Champion the team's technical and operational needs Ensure your team has the marketing automation infrastructure, data, and tooling to execute at the speed and sophistication the business requires. Partner with Marketing Operations and GTM Data to improve targeting, personalization, and measurement capabilities over time.

Build for both motions PandaDoc serves customers through both a self-serve and a sales-assisted motion. You'll ensure our lifecycle programs are designed with both in mind, and that the handoffs between them are seamless.

## About You

- 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams
- A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue
- Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy
- Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team.
- Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs
- A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly
- Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus
- The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week
- Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through
- Comfort with ambiguity and a bias toward action — you define clarity rather than waiting for it
- Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow

Company Overview PandaDoc empowers more than 60,000 organizations to thrive by simplifying and automating their document workflows. From proposals and quotes to contracts, we help teams get more done, faster.

For more information, visit [PandaDoc](https://www.pandadoc.com).

Company Culture We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

We're passionate about providing a workplace where people grow, thrive, and have fun.

Check out our [LinkedIn](https://www.linkedin.com/company/pandadoc/life/pdcompanyculture) to learn more.

## Compensation & Benefits

The annual range for this role is $170,000–$190,000 OTE, which includes both base and variable pay.

Employees may be able to purchase company stock or receive annual bonuses. Employees and their families may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, a birthday PTO day, and 12 company paid holidays per year.

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability, or other basis protected by law.

## About PandaDoc

## Company Overview
- **One-liner**: PandaDoc provides an all-in-one document workflow automation platform for creating, approving, tracking, and e-signing documents.
- **Entity Type**: Private (Series C, unicorn with $1B valuation)
- **Headquarters**: San Francisco, California, United States (remote-first with hubs in Lisbon, Warsaw, and Kyiv)
- **Founded**: 2014
- **Founders**: Mikita Mikado, Sergey Barysiuk

## Core Business
- Primary industry/industries: Document automation, e‑signature, CPQ (Configure, Price, Quote), sales enablement
- Target customers: B2B – from small businesses to enterprise (tens of thousands of companies across industries)
- Mission: “Deliver transformative technology that simplifies the way companies of any size operate and win” – making agreements faster, clearer, and more transparent.

## Products & Services
- **PandaDoc Document Automation (SaaS)**: Create, approve, track, and e‑sign documents (proposals, quotes, contracts) 40% faster. Includes templates, content libraries, analytics, and integrations.
- **PandaDoc E‑Signature (SaaS)**: Compliant with E‑SIGN, UETA, HIPAA, and SOC 2; offers strong security (SSO, granular permissions, API).
- **PandaDoc CPQ (SaaS)**: Native CPQ for Salesforce and HubSpot (launched in 2025), enabling configure-price-quote workflows within CRM.
- **PandaDoc API**: Embed document generation and e‑signature capabilities into third‑party applications.

## Market Standing
- **Valuation / Market Cap**: $1 billion (unicorn status achieved with Series C in 2021; latest known valuation)
- **Key Metric**: $100M Annual Recurring Revenue (ARR) as of 2024 (source: [pandadoc.com/about](https://www.pandadoc.com/about/))
- **Notable Investors/Partners**: Series C led by Altos Ventures (also includes existing backers such as Rembrandt Venture Partners, One Way Ventures); key partners include Salesforce, HubSpot.
- **Growth Signals**: Reached $100M ARR; achieved unicorn status; launched native CPQ for Salesforce and HubSpot (2025); ranked on Deloitte’s Technology Fast 500™; serving tens of thousands of customers globally.

## Competitive Advantages
- **Remote‑first from day one** – flexible, autonomous culture not tied to a single location; global talent pool.
- **Comprehensive all‑in‑one platform** – covers document creation, e‑signature, and CPQ, reducing tool sprawl.
- **Deep integrations** with Salesforce, HubSpot, and other major CRMs, plus a robust API.
- **Strong compliance and security** – SOC 2, HIPAA, E‑SIGN/UETA compliant, supporting enterprise‑grade trust.
- **Scalable for any business size** – from SMB to enterprise, with a focus on simplicity and speed.

## Strategic Focus
- **Expand CPQ and CRM‑native capabilities** – deepen Salesforce and HubSpot integrations to capture the configure‑price‑quote market.
- **Continue product‑led growth** – invest in automation, analytics, and AI to further simplify document workflows.
- **Maintain remote‑first culture** – preserve flexibility while scaling across Europe, USA, and Ukraine.
- **Support Ukrainian team** – provide stability, safety, and flexibility as a core part of the company’s values.

## Why Work Here
- **Culture**: Remote‑first, globally distributed team (dozens of countries); core values L.I.F.E. (Learn, Impact, Fun, Empathy). Emphasis on trust, empathy, and work‑life balance.
- **Policy**: Fully remote with optional office hubs in Lisbon, Warsaw, Kyiv. Flexible schedules – “outcomes, not hours.”
- **Perks**: Competitive salary; company equity; 401K plan; health benefits; generous PTO + self‑care days; paid day off for birthdays; monthly wellness allowance; home office stipend; education benefits (LinkedIn Learning, industry events); regular team outings; commuter benefits.
- **Engineering culture**: Strong engineering teams in Europe and USA; focus on modern tech stack (Python, React, etc.); opportunities to work on high‑scale document processing and CRM integrations.
- **Support for Ukraine**: 24/7 Kyiv office, ongoing safety and flexibility for Ukrainian teammates; company stands with Ukraine.

## Sources
1. [PandaDoc Careers](https://www.pandadoc.com/careers/)
2. [PandaDoc Culture](https://www.pandadoc.com/culture/)
3. [PandaDoc About](https://www.pandadoc.com/about/)
4. [PandaDoc Greenhouse Jobs](http://job-boards.greenhouse.io/pandadoc)
5. [PandaDoc Homepage](https://www.pandadoc.com/)

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