---
title: 'Head of Lifecycle Marketing at Taptap Send'
canonical: 'https://feeny.ai/job/head-of-lifecycle-marketing-taptap-send-new-york-1zjkkq8a58p1'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Lifecycle Marketing at Taptap Send

- **Company:** Taptap Send
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/taptapsend/ef662a4e-50c6-4c8d-851f-bb7942ed02ad

## Job description

## About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

Here’s a little more:

- Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
- Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
- Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
- Truly global team - 250+ people, 50+ nationalities, 50+ languages
- Guided by our values - ownership, impact, humility, and heart - in deed, not just word

## THE ROLE

We're looking for a Head of Lifecycle Marketing to own the full user journey across a global customer base, from first send to loyal advocate. This is a hands-on leadership role where you'll set the strategy and drive execution across markets and channels. Your focus spans the entire lifecycle: activating new users, deepening engagement, and maximizing long-term retention and value. You'll own every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp, and serve as the connective tissue between Product, Data, and Growth. You won't be doing this entirely alone: you'll have access to external agencies and contractors where needed, and as we scale you'll have the opportunity to grow a team around you. This is a rare opportunity to shape something from the ground up at a company where the work actually matters.

## WHAT YOU'LL DO

- Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.
- Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets and corridors.
- Develop and run a rigorous experimentation program: A/B tests, multivariate tests, holdout groups. You live and die by results.
- Instrument and obsess over lifecycle KPIs including open, click, and conversion rates, retention rates, LTV, payback, and more.
- Work with Data to build segmentation models that ensure the right message reaches the right person at the right moment, across every market we operate in.
- Define the MarTech roadmap for lifecycle: evaluate tools, own integrations, and ensure the stack scales with the business.
- Leverage AI tools natively across strategy, segmentation, content, and execution to move faster and operate at a higher level of sophistication.
- Be a vocal advocate for the customer inside the company, bringing user empathy into every brief and campaign.

## WHAT WE'RE LOOKING FOR

- 8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company.
- Proven track record of improving lifecycle metrics across the full funnel. You can speak concretely about experiments you ran and the results you drove.
- Deep channel expertise across at least 3 of our 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus.
- Strong analytical instincts. You're comfortable working closely with data and analytics teams, and you make decisions based on evidence.
- AI-native approach: you use AI tools actively and fluently across lifecycle strategy, segmentation, copywriting, and execution, not as a novelty but as a core part of how you work.
- Hands-on experience with a major ESP/CRM platform (Braze, Iterable, Klaviyo, or similar).
- Experience working effectively with global, cross-functional, and cross-cultural teams. You know how to build relationships and drive alignment across time zones and functions.
- A player-coach mentality: you're energized by doing the work yourself, and equally comfortable briefing in external partners, agencies, contractors, and freelancers, to extend your capacity where needed.
- Genuine curiosity about our customers. Many are immigrants sending money home to family, and understanding their lives makes your work better.

## NICE TO HAVE

- Experience in international markets or with multilingual lifecycle programs.
- Familiarity with mobile attribution and deep-linking (Branch, AppsFlyer, Adjust).
- Background in financial services or regulated industries.
- Experience building a lifecycle function from the ground up, not just inheriting one.

[Taptap Values](https://www.taptapsend.com/our-values) Impact first

## Team next

Accept reality Propose solutions Win with grit Be proactively candid, with yourself and others Love the particular Own it Create positive energy Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply. If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements. Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.

## About Taptap Send

## Company Overview
- **One-liner**: Taptap Send is a fintech company that provides a mobile app for low-cost, fast international money transfers to Africa, Asia, the Caribbean, and Latin America.
- **Entity Type**: Private (Series B, raised $78.4M total)
- **Headquarters**: London, England, United Kingdom (also lists New York, United States as a primary hub)
- **Founded**: 2018
- **Founders**: Michael Faye (CEO, Co-founder)

## Core Business
- **Primary industry**: Financial Services / Fintech (International Money Transfers)
- **Target customers**: B2C – primarily diaspora communities in the UK, US, Canada, Australia, UAE, and EU sending money to friends and family in over 70 destinations across Africa, Asia, the Caribbean, and Latin America.
- **Mission or purpose statement**: To make cross-border remittances fast, secure, and affordable, working toward the UN Sustainable Development Goal of reducing remittance costs to under 3% by 2030. The company states it will not pursue strategies or practices it believes to be harmful to customers, even if that means restricting its product set.

## Core Business
- **Primary industry**: Financial Services (International Money Transfers / Remittances)
- **Target customers**: B2C – diaspora communities in the UK, US, Canada, Australia, UAE, and the EU.
- **Mission or purpose statement**: To help people send money back home quickly, securely, and at a fraction of the cost of traditional services, while working to make the UN Sustainable Development Goal of bringing cross-border remittance costs down by 2030 a reality today.

## Products & Services
- **Taptap Send App**: A mobile application that enables users to send money to over 70 destinations, including Nigeria, Senegal, Kenya, Ghana, Bangladesh, Pakistan, India, Mexico, and Brazil. The service focuses on low-cost, fast transfers, often to mobile money wallets, and is available in the UK, US, Canada, Australia, UAE, and across the EU.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of $78.4M (across multiple rounds, including a $65M Series B in December 2021 led by Spark Capital, and a $13.4M Series A in May 2020 led by Canaan Partners and Reid Hoffman). Estimated annual revenue of $10M.
- **Notable Investors/Partners**: Reid Hoffman (co-founder of LinkedIn), Spark Capital, Canaan Partners, Balderton Capital, Flourish Ventures, Breyer Capital, Omidyar Network, Helios, Wamda Capital, Crescent Enterprises, Slow Ventures, Coventures.
- **Growth Signals**: The company has moved billions of dollars and is trusted by millions of customers. It has grown to 280 employees (+24.8% YoY), operates in 35 countries, and has active job postings up 66.7% year-over-year. The company is live in the UK, US, Canada, Australia, UAE, and across the EU, sending to over 70 destinations.

## Competitive Advantages
- **Social Mission Focus**: The company explicitly prioritizes social good over profit, stating it will not pursue strategies harmful to customers, which builds strong brand trust in a market often plagued by high fees and poor service.
- **Deep Market Specialization**: Focuses on underserved diaspora corridors (Africa, Asia, Latin America, Caribbean) with deep local knowledge and partnerships, enabling fast transfers to mobile money wallets in rural areas where traditional services have limited reach.
- **Strong Investor Backing**: Backed by top-tier investors including Reid Hoffman, Spark Capital, and Canaan Partners, providing both capital and strategic credibility.
- **Rapid Growth & Scale**: Has moved billions of dollars and is trusted by millions of customers, with a presence in over 70 destination countries and 35 operating countries.

## Strategic Focus
- **Geographic Expansion**: Continuously launching new destination countries and corridors, with a focus on expanding reach in Africa, Asia, and Latin America.
- **Product Optimization**: Relentlessly pursuing solutions to lower costs, reduce delays, and increase convenience for users, particularly for mobile money wallet transfers.
- **Social Impact**: Deeply committed to its social mission of reducing remittance costs, which serves as a core strategic differentiator and driver of customer trust.

## Why Work Here
- **Culture**: Emphasizes a strong social mission ("Impact first"), teamwork ("Team next"), humility, and a focus on understanding specific local contexts ("Love the particular"). The company values proactive problem-solving and continuous improvement.
- **Global & Diverse Team**: Team members come from 25 countries and speak over 30 languages. Office hubs in New York, London, Brussels, Paris, Casablanca, and Dubai.
- **Remote/Hybrid Policy**: Not explicitly stated, but the company has multiple office hubs and a globally distributed team, suggesting a flexible or hybrid work environment.
- **Notable Perks**: Competitive salary and stock options, great benefits. Rated one of the best companies to escape to by Escape the City's 'Escape 100'. The company values learning about different cultures and celebrates diversity.
- **Engineering Culture**: Backed by top-tier VCs and rapidly growing, with a focus on solving hard problems in payments, compliance, and scalability. The team includes talent from top tech companies like Twitter, Yahoo, Uber, and Amazon.

## Sources
1. [taptapsend.com](https://www.taptapsend.com/en/about-us)
2. [taptapsend.com](https://www.taptapsend.com/en/careers)
3. [cbinsights.com](https://www.cbinsights.com/company/taptap-send)
4. [linkedin.com](https://uk.linkedin.com/company/taptapsend)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/taptapsend)

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