---
title: 'Head of LifeLock Brand and Growth Strategy & Planning at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/head-of-lifelock-brand-and-growth-strategy-planning-gen-digital-inc-united-p1r78yqr8e76'
type: 'job'
last_seen: '2026-11-05'
---

# Head of LifeLock Brand and Growth Strategy & Planning at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / Mountain View, CA
- **Compensation:** $200k–$235k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/4595d9ad-e7a9-4448-bedb-abc7378ccb86

## Job description

About Gen: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.

About the Role: Turn LifeLock’s growth ambition into a prioritized marketing roadmap and investment plan. Own the portfolio view across Brand & Growth, Acquisition, New Initiatives and Web, using customer insight, market data and rigorous business cases to align cross-functional partners and guide what the business does today and builds next.

Key Responsibilities:

- Own the LifeLock Brand and Growth marketing roadmap and annual and quarterly planning across Acquisition, New Initiatives and Web.
- Lead the planning cadence for LifeLock’s growth goals, including priority-setting, resource and investment alignment, and regular roadmap reviews with leadership and cross-functional partners.
- Drive prioritization and track progress across initiatives using clear criteria based on impact, investment, feasibility and strategic fit.
- Identify, size and prioritize growth opportunities across new channels, devices, promotions and customer segments.
- Build rigorous business cases covering market sizing, unit economics, channel potential, forecast scenarios and clear investment recommendations.
- Partner with Brand & Growth leads and Finance to validate assumptions, then track forecasts against actuals to improve business-case accuracy over time.
- Hand off approved opportunities to the Brand & Growth Initiatives team with clear success criteria and a measurement plan.
- Use AI and new tools to accelerate analysis, research synthesis and scenario modeling.
- Own a unified LifeLock research plan that brings together consumer, market and brand research needs across teams.
- Build and maintain a competitive insights program covering pricing, positioning and product propositions, and translate findings into roadmap implications.
- Partner with Insights and Analytics so portfolio decisions rest on reliable, agreed-upon data.
- Own strategy and mapping for key marketing levers across the LifeLock customer journey; identify friction and opportunity across trial and acquisition paths and turn them into prioritized investments.
- Give senior leadership clear, data-grounded recommendations on portfolio direction, investment trade-offs and strategic priorities.
- Serve as a strategic thought partner to the VP on long-range planning, business reviews and operating priorities.
- Build planning tools, templates and operating rhythms that make the broader team faster and better aligned.
- Manage and develop an Analyst responsible for modeling, data synthesis and planning support.

About you: Education: Bachelor’s degree in marketing, business, finance, analytics or a related field preferred. Experience: 10+ years across growth strategy, portfolio or product marketing, strategic planning or marketing planning, ideally in a technology, subscription or consumer business with a complex product portfolio; experience owning multi-year roadmaps and driving adoption across teams without direct authority.

Skills:

- Strategic planning and roadmap ownership across brand, growth and product marketing.
- Business-case development, including market sizing, unit economics, forecasting and scenario modeling.
- Acquisition strategy experience, ideally in a subscription or consumer business.
- Strong financial and analytical skills, with the ability to partner effectively with Finance on assumptions, forecasts and P&L impact.
- Research agenda development, competitive intelligence and customer-journey mapping.
- Ruthless prioritization and trade-off framing across competing investments.
- Executive storytelling and clear, structured communication of complex decisions.
- Cross-functional influence, with the ability to turn strategy into plans with owners, milestones and accountability.
- Curiosity about AI and demonstrated use of AI to improve analysis, research synthesis or planning.

Personal Attributes:

- Strategic operator who can move comfortably between long-range direction, rigorous analysis and day-to-day execution.
- Clear, structured communicator who can frame complex decisions and trade-offs for executive audiences.
- Highly collaborative and able to build alignment across teams that do not report directly to you.
- Curious about customers, markets, data and emerging AI capabilities, with a bias toward continuous learning.
- Comfortable prioritizing ruthlessly, challenging assumptions and creating accountability for results.

What to Expect: Interview Process:

- Recruiter Screen
- HM Interview (Virtual)
- Technical Interview (Virtual)
- Technical Interview (Virtual)
- Technical Interview (Virtual)

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Creative Director Gen Studio](https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh) — United States / New York, NY
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Senior Backend Engineer (Java/Spring)](https://feeny.ai/job/senior-backend-engineer-java-spring-gen-digital-inc-united-states-new-york-ny-ke13at53t8jv) — United States / New York, NY
- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY