---
title: 'Head of Marketing at Anagram'
canonical: 'https://feeny.ai/job/head-of-marketing-anagram-united-states-m1d4r9nrge8d'
type: 'job'
last_seen: '2026-09-11'
---

# Head of Marketing at Anagram

- **Company:** Anagram
- **Location:** United States
- **Compensation:** $225k–$250k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-04-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/goanagram/d83200cf-9b95-491b-b3b8-ac6a344e17ab

## Job description

Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram's all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing. Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year. About the Role: We’re looking for a Head of Marketing to own marketing end-to-end: how we position the company, who we sell to, what we say, and how we generate demand. This is a function-owner role, not a channel role. You’ll define the positioning and ICP, build the messaging and narrative that Sales runs on, launch products, and turn all of it into pipeline and revenue. The vertical is narrow, and the motions are not. We sell to optometrists and optical groups with physical locations, as well as online optical retailers. We run several go-to-market motions at once:

- Product-led growth and self-serve sign-up
- High-volume sales into single-location practices
- Mid-market and enterprise
- Partner channels

Each has its own buyer, its own economics, and its own sales cycle. Your job is to make them add up to one coherent story instead of seven disconnected campaigns, and to know which ones deserve the next dollar. You’ll report to the CEO, sit on the leadership team, and partner with Sales every day. You’ll be hands-on: at this stage, the person who sets the strategy is the same person who writes the landing page and packs the booth.

## What you'll do

- Own the marketing strategy and results. Build the full marketing plan and own pipeline and revenue targets across our go-to-market motions.
- Positioning. Define what Anagram is, why it matters, and why we win. Make it sharp, defensible, and consistent everywhere it shows up.
- ICP and segmentation. Define who we sell to and who we don't across every motion from self-serve to enterprise. Push that back into targeting, offers, and where Sales spends its time: who we go outbound and target, and who we service inbound.
- Messaging. Turn positioning into clear, compelling language that reps actually use on calls. Keep messaging tight, simple, and consistent across the funnel.
- Product marketing. Own launches, packaging and pricing input, competitive intelligence, and win/loss. Every meaningful release should land with a story and a number attached.
- Content. Ship content that drives deals: landing pages, case studies, product pages, webinars, email, and sales collateral.
- Events. Conferences and association meetings are our single best source of leads today. We want to push harder here, not maintain. Own the strategy for turning events into pipeline before, during, and after the event.
- Demand generation. Build and run demand gen across paid search and social, SEO/AEO, email and lifecycle, webinars, direct mail, and outbound support. Run experiments fast, keep what works, and kill what doesn't.
- Conversion. Continuously improve performance across the funnel, visit → lead → SQL → closed-won — and understand where we're losing buyers and why.
- Partner channel marketing. We have a partner channel owner, but you'll own the marketing that makes those partners productive: co-branded content, enablement, campaigns, and events.
- Brand, PR, and communications. Own how Anagram shows up in the market and make sure the brand reinforces the positioning and narrative we're building.
- Budget and results. Own the marketing budget and know which motions deserve the next dollar. Report weekly on pipeline, CAC, payback, and conversion by stage. Partner with RevOps on attribution and explain results without hand-waving.
- Team. Lead a lean team that currently includes one full-time marketer, one team member dedicated to events, and a fractional bench supporting SEO/AEO, paid search/social, and demand generation. Build the team over time as the function grows.

## What we're looking for

- 7–12+ years of B2B SaaS marketing experience, with experience owning or playing a significant leadership role across a marketing function
- Proven track record generating pipeline and revenue not just "brand" work
- Experience defining positioning, ICP, segmentation, and messaging and turning that strategy into execution
- Experience marketing across multiple go-to-market motions, customer segments, and buyer types
- Strong demand generation skills across paid, lifecycle/email, content, webinars, events, and other channels and the judgment to know which channels and motions deserve investment
- Strong product marketing experience, including launches, competitive positioning, packaging, and sales enablement
- Experience improving conversion across the funnel and understanding where and why buyers drop off
- Clear writer and editor. You can turn messy ideas into simple, sharp messaging.
- Comfortable with numbers and attribution. You understand pipeline, CAC, payback, funnel conversion, and how to determine what's actually working.
- Highly hands-on. You're comfortable moving between setting the strategy and doing the work required to execute it.
- Bias for action: you execute quickly, run experiments, learn, and adjust without waiting to be told what to do.
- You've worked in a high-growth startup and are comfortable with messy, changing priorities and building while you operate.
- Strong cross-functional partner who can work closely with Sales, Product, RevOps, and the CEO.

Anagram offers employees:

- Industry-leading compensation, including salary and equity ownership
- MacBook, monitor, and all the technologies you need to succeed
- Full Medical & Dental Insurance
- Unlimited PTO
- 401k
- Remote first company
- Fast-paced startup environment

Anagram is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

## About Anagram

## Company Overview
- **One-liner**: Anagram provides an all-in-one insurance billing and revenue cycle management software platform specifically for eye care providers (optometrists, ophthalmologists, and opticians).
- **Entity Type**: Private (Growth stage; last known funding was Series A in 2020)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2014 (originally launched as "Patch"; rebranded to Anagram in 2020)
- **Founders**: Jeremy Bluvol (CEO) and Brett Plotzker

## Core Business
- **Primary industry/industries**: Healthcare Technology / Health Insurance Billing / Vision Care
- **Target customers**: B2B; primarily independent and group eye care practices (optometry, ophthalmology, opticianry) in the United States.
- **Mission or purpose statement**: To build technologies that help eye care providers better serve their patients and deliver world-class care, making vision care both profitable for providers and affordable for patients. [goanagram.com](https://www.goanagram.com/about-us)

## Products & Services
- **Universal Insurance Search**: A benefit lookup tool that allows practices to search every vision plan (in-network and out-of-network) simultaneously to retrieve real-time eligibility, copay, and benefit information.
- **Vision Insurance Billing Platform (Core SaaS)**: The primary platform handling end-to-end insurance billing, including out-of-network claims, patient rebates, and in-network vision plan billing (added in 2023).
- **Spyglass by Anagram**: An analytics and reporting module that provides dashboards on plan profitability, revenue, and patient volume.
- **Anagram RCM (Managed Service)**: A full-service revenue cycle management offering where Anagram’s billing team handles claims, denials, payment posting, and patient statements, priced at 6% of collected revenue. This service integrates with a practice’s existing EHR/PMS.

## Market Standing
- **Valuation/Market Cap**: Not publicly available.
- **Key Metric**: Total Funding of **$14.9M** across 3 rounds (Seed, Venture, and a $9.1M Series A led by ManchesterStory Group in 2020). [linkedin.com](https://www.linkedin.com/company/anagram-care)
- **Notable Investors/Partners**: ManchesterStory Group (lead for Series A), KEC Ventures (lead for Seed). Partners include the American Optometric Association (AOA) and Weave.
- **Growth Signals**: Serves over 2,000 eye care practices; has facilitated over **$500 million** in vision care revenue and helped over 3 million patients access their benefits. Holds a 4.7/5 rating on Gartner Digital Markets and won multiple 2025 awards for ease of use and support from Capterra, Software Advice, and GetApp. [insurtechlist.com](https://insurtechlist.com/companies/anagram/)

## Competitive Advantages
- **Deep Vertical Focus**: Solely dedicated to vision care (optometry, ophthalmology, opticianry), unlike broader medical billing platforms.
- **Unified In-Network & Out-of-Network**: A unique capability to handle both types of vision insurance in a single platform, which is a major pain point for eye care providers.
- **End-to-End Automation**: Automates up to 80 hours of manual administrative work per month per practice, covering eligibility, claims, payment posting, and supply chain.
- **High Customer Satisfaction**: Strong user reviews and industry awards indicate a sticky product with high retention.

## Strategic Focus
- **AI Integration**: Actively integrating AI-assisted workflows into its RCM service to improve claim accuracy and turnaround times.
- **Expanding RCM Services**: Growing its managed services arm (Anagram RCM) to capture more revenue per practice and deepen relationships.
- **Platform Expansion**: Moving beyond billing into lab ordering and other back-office tasks to become the central operating system for eye care practices.
- **Price Transparency**: Advocating for and enabling price transparency in vision care, allowing providers to serve out-of-network patients.

## Why Work Here
- **Mission-Driven Impact**: Employees work on technology that directly helps thousands of small healthcare businesses (eye care practices) operate more efficiently and serve patients better.
- **Global & Remote Team**: With employees across the US, Canada, Serbia, Hungary, Poland, and India, the company supports a remote/hybrid culture.
- **Growth Stage**: As a growth-stage company with a strong product-market fit, there is potential for significant impact and career growth as the company scales.
- **Engineering Culture**: The company is building AI-powered tools and a complex insurance billing platform, offering technical challenges in a focused domain.
- **Perks**: Standard startup perks likely include equity, health benefits, and flexible work arrangements.

## Sources
1. [goanagram.com](https://www.goanagram.com/)
2. [goanagram.com/about-us](https://www.goanagram.com/about-us)
3. [linkedin.com/company/anagram-care](https://www.linkedin.com/company/anagram-care)
4. [insurtechlist.com/companies/anagram](https://insurtechlist.com/companies/anagram/)
5. [jobs.ashbyhq.com/goanagram](https://jobs.ashbyhq.com/goanagram)

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