---
title: 'Head of Marketing (B2B) at SentiLink'
canonical: 'https://feeny.ai/job/head-of-marketing-b2b-sentilink-united-states-r8h3224zxbx4'
type: 'job'
last_seen: '2026-10-16'
---

# Head of Marketing (B2B) at SentiLink

- **Company:** SentiLink
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/sentilink/5b6b2d3d-f5c9-47f4-8609-665c075b56e5

## Job description

[SentiLink](https://www.sentilink.com/) stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details. At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them. We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the[Forbes Fintech 50](https://www.forbes.com/companies/sentilink/?list=fintech50) and as a[2026 FICO Industry Vanguard Decision Award Winner](https://www.businesswire.com/news/home/20260330439998/en/SentiLink-Named-a-2026-FICO-Industry-Vanguard-Decision-Award-Winner-for-Leadership-in-Identity-Theft-Detection). We were also the[first company to go live](https://resources.sentilink.com/blog/sentilink-makes-history-as-first-ecbsv-provider) with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've [testified before the U.S. Congress](https://resources.sentilink.com/media/dr.-david-maimons-congressional-testimony-on-emerging-fraud-threats-and-the-evolving-fraud-landscape) on the future of identity. We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India.

Role: SentiLink is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization that accelerates organizational momentum and drives revenue targets. You will set the strategy, put the right people in the right seats, and create the focus, cohesion, and accountability needed to turn marketing investment into meaningful pipeline and ARR. Leadership is the most important part of this role. You will establish clear ownership, develop and empower a high-performing team, and create an operating rhythm that enables fast execution, learning, and iteration. This role reports to the Chief Revenue Officer. This role is for a deeply experienced B2B software marketer who has built and scaled programs for technical products, sophisticated buyers, and complex enterprise sales cycles. You will partner closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to drive commercial outcomes. Knowledge of identity or fraud is a bonus. This is a remote, US-based role, and we expect an accelerated interview and hiring process.

Responsibilities:

- Build and lead a cohesive, high-performing marketing organization by assessing the team, putting the right people in the right seats, clarifying ownership, coaching talent, and creating accountability for outcomes.
- Set the marketing strategy and operating rhythm, making clear decisions about priorities, team structure, and investment while creating a bias toward speed, learning, and iteration.
- Own SentiLink’s B2B marketing strategy and execution, with accountability for meaningful qualified pipeline, conversion, revenue, and ARR growth. Define an efficient pipeline-generation philosophy; do not default to adding BDR headcount or optimizing for high-volume activity.
- Develop and execute an integrated campaign calendar, prioritizing the campaigns and products with the greatest revenue potential. Run full-stack B2B campaigns and multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization.
- Partner with Sales to create strategic account growth programs for large, complex enterprise organizations.
- Own SentiLink’s brand and digital growth engine, including website strategy, conversion-focused content experiences, SEO, and AEO.
- Build on SentiLink’s strength in events, webinars, executive programs, and field marketing while creating clear ownership, cohesive execution, and a direct connection to pipeline and revenue outcomes.
- Build measurement and reporting around pipeline, conversion, revenue, and ARR. Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to turn market insight into compelling campaigns and customer narratives.

Requirements:

- 7+ years of B2B marketing experience, including significant experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software business. Knowledge of identity or fraud is a bonus.
- Demonstrated success leading and developing marketing teams, including hiring, team design, coaching, performance management, and building a cohesive organization with clear ownership.
- An energizing, direct, accountable, and collaborative leadership style. You create clarity, address hard problems, move with urgency, and raise the level of the people around you.
- A track record of building B2B pipeline programs that contributed to meaningful revenue and ARR, with the ability to explain the strategy, execution, tradeoffs, and outcomes in detail.
- A strong point of view on efficient pipeline generation and the right mix of campaigns, content, channels, sales partnership, events, partnerships, and team capabilities.
- Experience running integrated B2B campaigns and multi-touch nurture programs across multiple channels.
- Experience marketing to sophisticated enterprise buying committees and building strategic account growth programs that reach the right stakeholders and create commercial movement.
- Hands-on experience with website strategy, SEO, AEO, content, brand, and conversion optimization, plus strong commercial judgment in ambiguous, fast-moving environments.
- Experience partnering closely with enterprise Sales and executive stakeholders; experience with Salesforce, HubSpot, Marketo, or similar platforms
- Willingness to travel up to 25%
- Candidates must be legally authorized to work in the United States and must live in the United States

Domain experience in fraud, identity, fintech, or financial services is not required. Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries is a plus.

Compensation: $260,000-$275,000 base salary + bonus, equity, and benefits Compensation will be determined based on experience, skills, qualifications, and level.

Perks:

- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!

Corporate Values:

- Follow Through
- Deep Understanding
- Whatever It Takes
- Do Something Smart

## About SentiLink

## Company Overview
- **One-liner**: SentiLink provides identity fraud prevention solutions that help financial institutions stop synthetic fraud, identity theft, and first-party fraud at the point of application.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: Naftali Harris and Max Blumenfeld

## Core Business
- Primary industry: Fraud Detection, Identity Verification, Financial Technology / Cybersecurity
- Target customers: B2B – enterprise banks, credit unions, and fintech unicorns
- Mission: Empower institutions and individuals to transact confidently with one another by preventing fraud at account opening and beyond.

## Products & Services
All products are delivered via API, with flexible integration and optional human-in-the-loop case review.
- **[Synthetic Fraud Score](https://www.sentilink.com/)**: Model that identifies and blocks first- and third-party synthetic fraud with high precision.
- **[ID Theft Score](https://www.sentilink.com/)**: Detects fraudulent applicants to reduce losses from traditional identity theft.
- **[Facets](https://www.sentilink.com/)**: Attributes that enhance fraud detection models with a clearer view of identity and risk.
- **[Insights](https://www.sentilink.com/)**: Comprehensive risk assessment on incoming applications, combining multiple signals.
- **[eCBSV](https://www.sentilink.com/)**: Real-time verification with the Social Security Administration’s database.
- **[ID Complete](https://www.sentilink.com/)**: Fills in missing applicant data (e.g., SSNs, DOB) to clarify identity and boost approval rates.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total funding ~$84M–$85M ([Crunchbase](https://www.crunchbase.com/organization/sentilink) reports $84M; [LinkedIn](https://www.linkedin.com/company/sentilink) reports $85M). Annual revenue estimated at $30M ([Crunchbase](https://www.crunchbase.com/organization/sentilink)).
- **Notable Investors**: Andreessen Horowitz (led Series A), Craft Ventures (led Series B), NYCA Partners.
- **Growth Signals**: 
  - Headcount of 162 (+28.7% YoY) with 200+ active job postings ([LinkedIn](https://www.linkedin.com/company/sentilink)).
  - Trusted by 6/10 top U.S. banks and 13/15 top credit unions ([sentilink.com](https://www.sentilink.com/)).
  - Acquired Upstream Logix in 2022.
  - Expanding beyond lending into deposit accounts and buy-now-pay-later use cases.

## Competitive Advantages
- Deep domain expertise: product team includes dedicated risk analysts who review cases and combine human judgment with proprietary ML models.
- Direct SSA verification (eCBSV) gives unique access to authoritative identity data.
- High-touch, flexible integrations and strong partner ecosystem.
- Focused exclusively on fraud at the point of application, with tailored scores for different fraud types (synthetic, ID theft, first-party).

## Strategic Focus
- Continue building the “R&D engine” to stay ahead of evolving fraud patterns.
- Scale product suite to cover more account types (deposit accounts, BNPL) and deepen relationships with financial institutions.
- Grow headcount aggressively, especially in engineering, data science, and go-to-market roles.
- Maintain a culture that balances remote flexibility with in-person meetups to foster collaboration.

## Why Work Here
- **Culture**: High-performance, ownership-driven, with values like “Deep Understanding,” “Do Something Smart,” “Follow Through,” and “Whatever It Takes” ([sentilink.com/careers](https://www.sentilink.com/careers/)).
- **Remote/Hybrid**: Remote-first with regular in-person meetups.
- **Perks**: 100% employer-paid medical, dental, and vision; 401(k) match; flexible time off; home office stipend; generous parental leave (14 weeks birthing, 10 weeks non-birthing).
- **Growth**: Fast-growing company (nearly 30% YoY headcount growth) with many open roles across engineering, data science, and strategy.
- **Impact**: Work that directly protects consumers and the financial system from billions in fraud losses.

## Sources
1. [sentilink.com](https://www.sentilink.com/) – Company homepage, product descriptions, and customer logos
2. [sentilink.com/careers](https://www.sentilink.com/careers/) – Culture, values, and perks
3. [linkedin.com/company/sentilink](https://www.linkedin.com/company/sentilink) – Headcount, funding, executive team, job postings
4. [crunchbase.com/organization/sentilink](https://www.crunchbase.com/organization/sentilink) – Funding rounds, revenue estimate, product list
5. [jobs.ashbyhq.com/sentilink](https://jobs.ashbyhq.com/sentilink) – Active job openings

## Other roles at SentiLink

- [Demand Generation Associate/Specialist](https://feeny.ai/job/demand-generation-associate-specialist-sentilink-united-states-6hv69xk2gn1f) — United States
- [Founding Mobile Developer](https://feeny.ai/job/founding-mobile-developer-sentilink-united-states-q4qtmp9jkdpm) — United States
- [Government Affairs Manager](https://feeny.ai/job/government-affairs-manager-sentilink-washington-3rvsw7rzj227) — Washington, DC
- [Product Leader, Prefill](https://feeny.ai/job/product-leader-prefill-sentilink-united-states-e9as040tva53) — United States
- [Enterprise Account Executive, Travel & Entertainment](https://feeny.ai/job/enterprise-account-executive-travel-entertainment-sentilink-united-states-j0qkkaqdaye0) — United States
- [Head of Compliance, Consumer Reporting Agency](https://feeny.ai/job/head-of-compliance-consumer-reporting-agency-sentilink-united-states-tkmdt4qmgd64) — United States
- [Principal Fraud Advisor](https://feeny.ai/job/principal-fraud-advisor-sentilink-united-states-6ynk7rq4spa2) — United States
- [Senior Marketing Content Writer, Demand Generation](https://feeny.ai/job/senior-marketing-content-writer-demand-generation-sentilink-united-states-yenn0kstpff2) — United States
- [Fraud Strategy Leader](https://feeny.ai/job/fraud-strategy-leader-sentilink-united-states-659brkzgnj03) — United States
- [Senior Software Engineer, Platform/Backend](https://feeny.ai/job/senior-software-engineer-platform-backend-sentilink-united-states-tmtqnegpwvnf) — United States