--- title: 'Head of Marketing at CertifyOS' canonical: 'https://feeny.ai/job/head-of-marketing-certifyos-united-states-xs1e95tt07h7' type: 'job' last_seen: '2026-09-13' --- # Head of Marketing at CertifyOS - **Company:** CertifyOS - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-04-27 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.ashbyhq.com/certifyos/6f84d2a6-f7b1-42f9-82a4-ff92cf330a3e ## Job description ## About CertifyOS CertifyOS is building the data infrastructure that powers modern healthcare. Today, healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work, regulatory risk, and higher costs across the system. We’re solving that problem. Our API-first platform automates provider licensing, enrollment, credentialing, and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate, compliant, and reliable provider networks at scale. Our vision is simple: One API. One provider ID. Frictionless provider data. We’re backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS, we value authenticity, accountability, collaboration, results, and openness to feedback. We’re building a high-ownership team focused on solving real infrastructure problems that impact millions of patients. About the role: Certify is hiring a strategic data-driven marketing executive who elevates Certify’s market presence, accelerates revenue growth, and shapes how our products are positioned. Your work enables Certify to create measurable demand, communicate differentiated value, and support product adoption across health plans, providers, and enterprise partners. You will be responsible for building a modern marketing engine that informs, attracts, and converts enterprise buyers. You will help define how Certify tells its story, how we educate the market, and how we partner internally to drive predictable growth. You must be comfortable operating in a high-growth environment, have mastery of marketing analytics, and bring an ability to influence executive stakeholders with clarity and precision. This is a role for a builder who combines creative thinking with analytical rigor, translates complex products into simple narratives, and leads a high-performing team to consistent and measurable business outcomes. What You’ll Do: - Build and scale our growth marketing engine to drive predictable pipeline and revenue: - Own the development of Certify’s demand generation strategy across paid channels, content, SEO, ABM, events, and digital programs. - Build a predictable pipeline model with clear lead, MQL, SQL, and opportunity targets that tie directly to revenue goals. - Partner with Business Development to optimize funnel performance and improve conversion at every stage. - Own marketing analytics and executive-level reporting, including dashboards, forecasts, and quarterly business reviews. - Lead Product Marketing, Brand Narrative, and Category Leadership - Own CertifyOS’s end-to-end market narrative, from product positioning to category leadership in provider data infrastructure. - Partner closely with Product to define clear positioning, messaging, and differentiation grounded in customer needs and market reality. - Lead the go-to-market strategy for new products and features, including segmentation, packaging, launch planning, and adoption measurement. - Translate product strategy into high-impact collateral, sales enablement, and competitive intelligence that improves conversion and sales velocity. - Drive market research, win-loss analysis, and customer insights to validate market fit and inform both product and go-to-market decisions. - Elevate CertifyOS’s brand through thought leadership, content, and storytelling that resonates with health plans, providers, and partners. - Execute a cohesive events strategy, including Blueprint, industry conferences, and targeted customer and prospect events, aligned to business objectives. - Run a high performing data driven organization - Build and mentor a cross-functional team that manifests results through inputs - Establish operational rigor, forecasting discipline, and a culture of accountability and continuous improvement. - Build and maintain a robust marketing analytics framework including attribution, funnel conversion, ROI and regular reporting on Company OKRs - Deliver clear, actionable insights into what is driving pipeline and revenue. - Use data to optimize programs, messaging, and investment allocation. - Partner across the business to drive measurable growth - Collaborate with Product, BD, Partnerships, Customer Success, and Operations to align growth strategy with company priorities. - Support partnership and reseller motions by creating co-marketing programs and joint campaigns with Certify’s strategic partners. - Ensure all marketing efforts reinforce customer value, improve adoption, and support long-term retention. What Success Looks Like: - Certify achieves consistent quarter-over-quarter pipeline growth aligned to revenue targets, driven by predictable and scalable demand generation programs. - Marketing reliably forecasts lead and pipeline contribution, supported by clear dashboards, attribution models, and performance reporting. - Product launches are coordinated and repeatable, with strong messaging, cross-functional alignment, and measurable adoption and pipeline impact. - Certify’s brand continues to strengthen, with customers, prospects, and partners clearly understanding why our platform leads provider data infrastructure. - Sales and Business Development consistently report that marketing collateral and enablement improve conversion rates and shorten sales cycles. - The executive team receives quarterly, actionable insights on marketing performance, competitive positioning, and market trends to support strategic decisions. - Marketing, Product, and Business Development operate in tight alignment, with shared goals, shared success metrics, and clear ownership across the funnel. - Certify is recognized as a thought leader in provider data, credentialing, and healthcare data infrastructure through content, events, and partner-led storytelling. - A high-performing marketing team operates with clear OKRs, strong accountability, and credibility across the organization. - Marketing investments are data-driven, regularly reviewed with Executive and Growth leadership, and tied to measurable gains in awareness, engagement, pipeline, and revenue. What You’ll Need: - 12+ years of experience leading growth marketing, product marketing, or integrated marketing functions in SaaS or healthcare technology. - History of managing a demand generation engine with measurable revenue impact. - Expertise in marketing analytics, attribution, funnel performance, and ROI modeling. - Experience partnering closely with product teams to define positioning, launch new products, and influence roadmaps. - Strong executive presence and an ability to communicate performance, insights, and recommendations to senior leaders and board members. - Ability to translate complex technologies into simple and compelling messaging. - Experience scaling marketing teams in fast-paced, high-growth environments. - Strong hands-on leadership style with an ability to operate strategically and tactically - Familiarity with optimizing marketing technology stacks across industry products - A passion for improving healthcare through better data and operational efficiency ## Benefits of Working at Certify - At Certify, we’re building with intention and taking care of the people doing the work. - Your well-being matters to us. We provide 100% coverage of health, dental, and vision insurance premiums for employees. Our US-based team benefits from unlimited PTO, with at least two weeks off each year to recharge. In India, employees are supported with health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women. We are an equal opportunity employer committed to building an inclusive environment where everyone feels valued and empowered to do their best work, and we welcome applicants from all backgrounds and experiences. If you require reasonable accommodations during the application process, please contact recruiting@certifyos.com. We are also committed to pay transparency and foster an open culture where compensation conversations are encouraged and respected. ## About CertifyOS ## Company Overview - **One-liner**: CertifyOS provides a unified, API-first provider data platform that ingests, verifies, cleanses, and distributes healthcare provider information to reduce administrative costs and improve network accuracy. - **Entity Type**: Private (Series B, raised $59M total) - **Headquarters**: New York, New York, United States - **Founded**: 2021 - **Founders**: Anshul Rathi ## Core Business - **Primary industry**: Healthcare IT / Provider Data Infrastructure - **Target customers**: B2B – primarily US health plans (8 of the top 10 publicly listed health plans are clients), digital health companies, and healthcare organizations needing provider network management. - **Mission**: To change how the healthcare industry deals with provider data by creating a centralized, frictionless data infrastructure that reduces the cost of healthcare and removes administrative and regulatory burdens. ## Products & Services - **CertifyOS Provider Hub**: The core platform – a unified data engine that ingests data from rosters, 600+ primary sources, EMRs, and claims; AI-powered cleaning (deduplication, taxonomy mapping, address standardization); verification against thousands of sources; and delivery via one API, webhooks, or bulk exports. Supports credentialing, license management, roster reconciliation, and ongoing monitoring. - **Verify**: Intelligence layer that validates provider records against thousands of primary sources in real time. - **Cleanse**: Automated data cleansing with AI to resolve duplicates and standardize data. - **Map**: Models every entity type (solo practitioners to delegated groups) for accurate network modeling. - **Deliver**: Distributes a continuously updated golden record into directories, claims, analytics, and downstream workflows. All products are accessible via a single API and configurable to client workflows. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric**: Annual Revenue ~$25M (2025 estimate); Total Funding ~$59M - **Notable Investors / Partners**: Transformation Capital (led Series B, $40M), General Catalyst (led Series A, $14.5M), Upfront Ventures (led Seed, $4.5M). Clients include 8 of the top 10 publicly listed US health plans. - **Growth Signals**: 227 employees (+24.8% YoY), operates in 9 countries, 136+ employees as of mid-2026 (LinkedIn shows 227, company careers page says 136+ – likely reflects recent growth). Achieved 75% reduction in re-credentialing costs, 50% fewer roster mismatches, and 10x faster provider onboarding for clients. Active job postings up 140% year-over-year. ## Competitive Advantages - **API-first, UI-agnostic platform**: Allows seamless integration into existing health plan systems without replacing them. - **Direct integrations with 600+ primary sources**: Uniquely positioned to validate provider data against authoritative sources in real time. - **End-to-end coverage**: Handles the entire provider data lifecycle – licensing, enrollment, credentialing, and network monitoring – in one platform. - **Proven results with major health plans**: Eight of the top ten publicly listed US health plans are clients, indicating strong trust and scale. - **Deep domain expertise**: Leadership team has 75+ years combined experience building provider data systems at large health plans and Oscar Health. ## Strategic Focus - **Becoming the "source of truth" for provider data**: CertifyOS aims to replace fragmented point solutions with a single, continuously updated provider data backbone. - **Powering AI automation and compliance**: The platform is designed to feed clean, verified data into AI-driven analytics, directories, and regulatory compliance workflows (e.g., CMS No Surprises Act). - **Expanding platform adoption**: Growing client base among both traditional health plans and digital health innovators, with an emphasis on reducing administrative waste and improving patient access. ## Why Work Here - **Remote-first culture**: Fully remote global team with employees in North America, India, Mexico, the Philippines, Canada, Europe, and Australia. Work-from-anywhere policy. - **Employee satisfaction**: 88% of employees report positive growth and development opportunities; 98% endorse leadership (2026 Employee Engagement Survey). Employer rating 3.8/5 on LinkedIn (44 reviews). - **Benefits**: Competitive health, vision, dental, and life insurance; flexible PTO; generous parental leave; company-sponsored 401k; equipment provided for your home office. - **Growth and impact**: Join a fast-growing company (140% YoY increase in job postings) tackling a critical, broken piece of healthcare infrastructure. Opportunities for mentorship and career development. - **Team**: 100+ employees (growing), with a collaborative, inclusive environment. Values include accountability, collaboration, being yourself, feedback, and results. ## Sources 1. [certifyos.com](https://www.certifyos.com/) – Company homepage, results and platform overview 2. [certifyos.com/company](https://www.certifyos.com/company) – About page, leadership, history, funding 3. [certifyos.com/careers](https://www.certifyos.com/company/careers) – Careers page, remote policy, benefits, employee stats 4. [certifyos.com/platform](https://www.certifyos.com/platform) – Platform details, features, client results 5. [linkedin.com/company/certifyos](https://www.linkedin.com/company/certifyos) – Employee count, growth, revenue, funding, departments, reviews 6. [jobs.ashbyhq.com/certifyos](https://jobs.ashbyhq.com/certifyos) – Current open positions (provided by user) ## Other roles at CertifyOS - [Team Lead , Credentialing](https://feeny.ai/job/team-lead-credentialing-certifyos-pune-hb4q6gxk36b7) — Pune, India - [AI & Support Automation - Engineer](https://feeny.ai/job/ai-support-automation-engineer-certifyos-bengaluru-5xcx7fb4erhp) — Bengaluru, India - [Director FP&A](https://feeny.ai/job/director-fp-a-certifyos-bengaluru-0zvk66rkv6qj) — Bengaluru, India - [Credentialing Manager](https://feeny.ai/job/credentialing-manager-certifyos-bengaluru-1btw2m1wcr34) — Bengaluru, India - [Operations Analyst, Credentialing](https://feeny.ai/job/operations-analyst-credentialing-certifyos-united-states-92981cn73vtz) — United States - [Operations Analyst, India](https://feeny.ai/job/operations-analyst-india-certifyos-pune-647058bja3pv) — Pune, India - [Engineering Manager](https://feeny.ai/job/engineering-manager-certifyos-bengaluru-tgg2d9cdavja) — Bengaluru, India - [Software Engineer](https://feeny.ai/job/software-engineer-certifyos-bengaluru-2rsrnr9n97ej) — Bengaluru, India - [Staff Application Engineer](https://feeny.ai/job/staff-application-engineer-certifyos-bengaluru-70fwsynfjs4f) — Bengaluru, India - [Senior Site Reliability Engineer](https://feeny.ai/job/senior-site-reliability-engineer-certifyos-united-states-0rj69zmznpcs) — United States