---
title: 'Head of Marketing, China at Bidease'
canonical: 'https://feeny.ai/job/head-of-marketing-china-bidease-shenzhen-pwjwksh0vcmf'
type: 'job'
last_seen: '2026-11-11'
---

# Head of Marketing, China at Bidease

- **Company:** Bidease
- **Location:** Shenzhen, China
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/bidease/jobs/4706010006

## Job description

## About Bidease

Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising. Our DSP empowers advertisers to efficiently reach their target audiences across mobile devices. We work with top brands, agencies, and app developers to drive measurable growth through data-driven performance.

## About the Role

We’re looking for a senior, hands-on marketer to lead Bidease marketing in China.

As our first dedicated marketing hire in the market, you’ll own how Bidease builds awareness, credibility, and commercial momentum across the Chinese mobile ecosystem. You’ll work closely with China Sales and our global marketing team, while operating independently and executing much of the work yourself.

## Key Responsibilities

- Build Bidease’s presence and reputation across the Chinese mobile growth ecosystem
- Develop relationships with customers, partners, agencies, MMPs, industry communities, media, and other key players
- Identify the events, partnerships, communities, and industry moments where Bidease should show up
- Bring market insights, competitive intelligence, and emerging trends back to the broader team
- Partner closely with China Sales on target accounts, pipeline, and market priorities
- Build programs that help open doors, deepen relationships, and support key opportunities
- Lead Bidease’s China event and community strategy, including conferences, dinners, roundtables, and Bidease-hosted programs
- Develop China-specific content, customer stories, thought leadership, and market insights
- Localize global campaigns and sales materials for the Chinese market
- Own or oversee WeChat and other relevant local channels, with a strong focus on distribution and engagement
- Develop case studies, customer speakers, joint content, and other forms of market proof
- Use customer success and industry relationships to strengthen Bidease’s credibility in the market

## Requirements

- 8+ years of B2B marketing experience, including senior-level experience in China within mobile ad tech, app marketing, mobile measurement, or a closely related industry
- Strong network and credibility within the Chinese mobile ecosystem
- Experience working for a US-based or international technology company
- Proven ability to independently own marketing for a market or region
- Strong experience across field marketing, content, partnerships, community, and sales support
- Comfortable moving between strategy and hands-on execution
- Excellent Mandarin and strong English communication skills
- Experience managing agencies and external partners

Join us and be part of a team that’s shaping the future of mobile advertising! 🚀

## About Bidease

## Company Overview
- **One-liner**: Bidease is an AI-powered programmatic demand-side platform (DSP) that helps mobile app marketers and publishers acquire, retain, and monetize users through fully transparent, performance-driven advertising.
- **Entity Type**: Private (raised $5.9M total funding; seed and pre-seed rounds)
- **Headquarters**: New York, New York, United States
- **Founded**: 2016
- **Founders**: Boris Abaev (Co-founder, CEO), Alex Kukuliev (Co-founder, CPO)

## Core Business
- **Primary industry**: Advertising Services / Ad Tech / Mobile Marketing
- **Target customers**: B2B – app marketers, mobile developers, agencies, and publishers (both enterprise and SMB)
- **Mission**: “To deliver targeted, AI-powered campaigns that help app marketers and developers achieve their growth goals with ease.”

## Products & Services
- **User Acquisition Platform**: AI-driven campaigns that find high-value users across major mobile formats, optimizing for post-install behaviors.
- **Retargeting & Re-engagement**: Targeted campaigns designed to bring lapsed users back and drive retention revenue.
- **Monetization Solutions**: In-app bidding, multi-call waterfalls, and open auctions to maximize publisher revenue in high-growth markets.
- **Managed Services**: Full-service planning, execution, and optimization with dedicated support and 24/7 global coverage.

## Market Standing
- **Valuation / Funding**: Total funding $5.9M – Pre-Seed (2016, $1.9M) and Seed (2019, $4.0M). Valuation not publicly disclosed.
- **Key Metric**: Annual revenue of $11.1M (LinkedIn estimate, as of mid-2026).
- **Notable Investors/Partners**: Lead investors not named publicly; backed by angel/seed investors. Client base includes major brands and developers (e.g., dating apps, quick-service restaurants).
- **Growth Signals**: Headcount grew 42.1% YoY to 72 employees (LinkedIn). Named a Deloitte Fast500 winner in 2023. Multiple Forbes byline contributions by CEO. Expanding in MENA, Europe, and Americas.

## Competitive Advantages
- **Full Transparency**: Differentiates from opaque ad networks by offering risk-free, fully transparent performance campaigns with clear reporting.
- **Proprietary AI/ML**: Uses neural networks and first-party data to optimize every impression in real time, improving ROI and reducing fraud.
- **Global Reach with Local Expertise**: Operates in 15 countries, with regional specialists and 24/7 support across time zones.
- **Dedicated Human Support**: Emphasizes a “partner” approach rather than a pure self-serve platform, providing hands-on account management.

## Strategic Focus
- **Geographic Expansion**: Deepening presence in high-growth markets (MENA, Eastern Europe, Turkey) while scaling the Americas team (new roles in Sales, Customer Success, Marketing).
- **Product Innovation**: Continual refinement of AI algorithms for user acquisition and monetization, adding more self-serve capabilities.
- **Talent Acquisition**: Hiring for senior roles (Senior Account Executive, Product Ops Manager, Director of Field Marketing, Director of Customer Success) to support growth.

## Why Work Here
- **Culture**: Collaborative, data-driven, and transparent – described as “great technology, but even greater people.” Emphasis on ownership and client partnership.
- **Work Model**: On-site in NYC (HQ) with some remote flexibility (e.g., Product Ops Manager US is remote). Employees mostly work from physical offices.
- **Benefits**: Comprehensive health (medical, dental, vision), unlimited PTO, 401k, paid parental leave, home office/commuter stipends, internet/cell/gym stipends.
- **Engineering/Data Culture**: Strong emphasis on machine learning, neural networks, and data analytics. Team includes data scientists, ad ops, and software developers.
- **Ratings**: 4.6/5 on LinkedIn (17 reviews) with high marks for culture, career growth, and compensation.

## Sources
1. [bidease.com](https://www.bidease.com/) – Company website, product offerings, case studies.
2. [bidease.com/about](https://www.bidease.com/about) – Mission, team, founding story, global presence.
3. [bidease.com/careers](https://www.bidease.com/careers) – Current job openings, benefits, remote/onsite policy.
4. [linkedin.com/company/bidease](https://www.linkedin.com/company/bidease) – Revenue, funding, headcount, employee growth, ratings, alumni, recent news.
5. [builtin.com/company/bidease](https://builtin.com/company/bidease) – Office locations, number of employees, culture overview, job listings.

## Other roles at Bidease

- [Senior Sales Manger](https://feeny.ai/job/senior-sales-manger-bidease-shenzhen-zmzkdrjpcw4r) — Shenzhen, China
- [Director of Customer Success, China](https://feeny.ai/job/director-of-customer-success-china-bidease-china-0cvr13hg9z3v) — China
- [Director of Customer Success, EU](https://feeny.ai/job/director-of-customer-success-eu-bidease-europe-xfeg7a358vs8) — Europe
- [Customer Success Manager - China](https://feeny.ai/job/customer-success-manager-china-bidease-shenzhen-z22heyaneka0) — Shenzhen, China
- [Customer Success Manager, EU](https://feeny.ai/job/customer-success-manager-eu-bidease-barcelona-fepg19v5afem) — Barcelona, Spain
- [Product Ops Manager](https://feeny.ai/job/product-ops-manager-bidease-new-york-7qse9jtst2qc) — New York, NY
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-bidease-new-york-kvkswdzqtqa1) — New York, NY
- [Senior Account Executive](https://feeny.ai/job/senior-account-executive-bidease-new-york-6y3rvwr73bf2) — New York, NY