---
title: 'Head of Marketing at CopilotIQ'
canonical: 'https://feeny.ai/job/head-of-marketing-copilotiq-remote-8cks7nm06v9j'
type: 'job'
last_seen: '2026-09-07'
---

# Head of Marketing at CopilotIQ

- **Company:** CopilotIQ
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-07
- **Apply:** https://copilotiq.com/careers/?gh_jid=5204739007

## Job description

At the forefront of health tech innovation, CopilotIQ+Biofourmis is transforming in-home care with the industry's first AI-driven platform that supports individuals through every stage of their health journey-from pre-surgical optimization to acute, post-acute and chronic care. We are helping people live healthier, longer lives by bringing personalized, proactive care directly into their homes. With CopilotIQ's commitment to enhancing the lives of seniors with chronic conditions and Biofourmis' advanced data-driven insights and virtual care solutions, we're setting a new standard in accessible healthcare. If you're passionate about driving real change in healthcare, join the CopilotIQ+Biofourmis Team!

What is the Head of Marketing role?

We are seeking an experienced and strategic Head of Marketing to join our marketing and sales leadership team, reporting directly to our Chief Executive Officer. As the Head of Marketing, you will be focusing on competitive positioning, B2B lead generation, external communications, PR, content strategy SEO. Additionally, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand and enhance market visibility. This role requires a combination of strategic thinking, creative vision, and strong leadership skills to effectively drive results.

What You’ll Be Doing:

- Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel.  Develop and implement lead-generation campaigns utilizing email marketing, webinars, trade shows, and custom marketing strategies directed to businesses.  Produce persuasive marketing materials to support lead acquisition and nurture prospects through the pipeline.
- Develop and implement comprehensive brand strategies that align with overall business objectives and leverage insights from target audience research.  Define brand positioning, messaging, and unique differentiators to establish and maintain a strong market presence.
- Create compelling narratives around products to effectively communicate their value and differentiate them in the market.  Work closely with product teams to align marketing efforts with product features and benefits.
- Plan and execute strategic public relations campaigns to elevate the company's reputation and visibility.  Monitor media coverage and industry developments to identify opportunities and address potential risks proactively.  Oversee the creation and distribution of press releases, manage media interviews, and coordinate speaking engagements to highlight key initiatives and milestones.
- Design a robust content strategy tailored to business goals and audience needs.  Supervise the production of compelling content for digital platforms, including websites, blogs, social media, and email newsletters.  Maintain consistency in tone, messaging, and branding across all content outputs.
- Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify industry trends and opportunities.  Use data-driven insights to refine marketing initiatives and measure brand performance.
- Stay informed about evolving industry trends, tools, and best practices.  Pursue professional growth opportunities to enhance marketing expertise and innovation.
- Ensure all marketing activities adhere to applicable regulations, industry standards, and ethical guidelines.  Uphold and promote the company’s core values in all marketing endeavors.

What You’ll Bring:

- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree is preferred.
- 8-10 years of demonstrated success in brand management or marketing, ideally within the SaaS sales and startup environments.
- Strong ability to analyze data and trends, turning insights into actionable strategies.
- Exceptional written and verbal communication skills to influence stakeholders and collaborate effectively across organizational levels.
- Expertise in managing multiple projects, setting priorities, and meeting deadlines in a dynamic environment.
- Familiarity with marketing platforms and tools, including email marketing, SEO, PPC, CRO, project management, and content creation/design.
- Proven ability to build and inspire high-performing teams, fostering growth and accountability.
- Experience creating custom marketing campaigns, managing trade shows, organizing webinars, and crafting press releases.

## About CopilotIQ

## Company Overview
- **One-liner**: CopilotIQ delivers high-frequency connected care for seniors with chronic conditions like diabetes and hypertension, combining connected home devices, AI, and US-based licensed nurses.
- **Entity Type**: Private (Series B)
- **Headquarters**: Nashville, Tennessee, United States
- **Founded**: January 2021
- **Founders**: David Koretz

## Core Business
- **Primary Industry**: Healthcare technology / Remote Patient Monitoring (RPM)
- **Target Customers**: B2B2C – Medicare and Medicare Advantage beneficiaries (aged 65+) in 11 U.S. states; also partners with health plans and primary care physicians.
- **Mission Statement**: Provide data-driven, personalized care to help older Americans live longer and healthier lives by transforming chronic condition management from episodic visits to continuous, proactive care.

## Products & Services
- **CopilotIQ Program** (Service + Software + Hardware): Enrolled members receive connected blood pressure monitors and glucose meters with built-in cellular connectivity, a dedicated US-based licensed nurse for weekly coaching calls, personalized nutrition/exercise plans, and a platform that captures 1,000x more data than traditional care. AI-driven alerts flag critical changes for the care team.

## Market Standing
- **Valuation**: Not publicly available (conflicting reports on valuation; latest funding was Series B in October 2024 as part of the merger with Biofourmis)
- **Key Metric**: Total Funding – Seed (July 2021), Series A (March 2022), Series B (October 2024). Specific amounts not disclosed. The merger with Biofourmis (a former unicorn) may imply significant combined value.
- **Notable Investors/Partners**: Openspace, Bessemer Venture Partners (from Crunchbase); merged with Biofourmis in October 2024.
- **Growth Signals**:
  - Merger with Biofourmis (Oct 2024) to create the first end-to-end AI-driven in-home care platform.
  - Available in 11 states (Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia).
  - 93% of patients recommend CopilotIQ to others.
  - Active job postings up 150% year-over-year (LinkedIn, 2026).
  - Headcount reported at 64 by LinkedIn (with -13.1% YoY decline); Crunchbase lists 251-500 (conflicting reports).

## Competitive Advantages
- **Data density**: Collects 1,000x more daily readings than traditional episodic care, enabling real-time AI-driven alerts and personalized interventions.
- **Integrated clinical team**: US-based licensed nurses and supervising nurse practitioners collaborate with the patient’s primary care physician.
- **Medicare coverage**: Services covered under Medicare and most Medicare Advantage plans, reducing out-of-pocket barriers for seniors.
- **Merger with Biofourmis**: Combines CopilotIQ’s care delivery with Biofourmis’s remote monitoring and AI platform, creating a comprehensive end-to-end solution.

## Strategic Focus
- **Scale geography**: Expand from 11 states to more markets.
- **Deepen platform integration**: Leverage Biofourmis’s technology to enhance AI models and predictive analytics.
- **Payor partnerships**: Grow relationships with Medicare Advantage plans and health systems to drive adoption.
- **Product expansion**: Potential integration of continuous glucose monitors and additional chronic condition support.

## Why Work Here
- **Culture & Mission**: Mission-driven environment focused on improving health outcomes for seniors; data-driven, patient-first ethos.
- **Remote-First**: 100% remote – live and work from anywhere (as stated on careers page).
- **Benefits**: Flexible PTO, comprehensive health/dental/vision plans, 401(k), learning & development stipends.
- **Engineering & Clinical Roles**: DevOps, product, and clinical telehealth positions; small team (64 employees) offering impact and ownership.

## Sources
1. [copilotiq.com](https://copilotiq.com/)
2. [copilotiq.com/careers](https://copilotiq.com/careers/)
3. [linkedin.com/company/copilotiq](https://www.linkedin.com/company/copilotiq)
4. [crunchbase.com/organization/copilotiq](https://www.crunchbase.com/organization/copilotiq)
5. [copilotiq.com/how-it-works](https://copilotiq.com/how-it-works/)

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