--- title: 'Head of Marketing at Dakota' canonical: 'https://feeny.ai/job/head-of-marketing-dakota-united-states-85xpkf21q6fr' type: 'job' last_seen: '2026-09-15' --- # Head of Marketing at Dakota - **Company:** Dakota - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2025-08-15 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.ashbyhq.com/dakota/0f23a1c8-4876-4cca-8a0b-291785685099 ## Job description ## About Us Dakota is a stablecoin infrastructure platform powering modern financial products through regulated money movement, stablecoin orchestration, and cross-border settlement. We serve institutional clients — fintechs, payment service providers, marketplaces, and enterprises — through an API-first platform that abstracts the complexity of custody, compliance, settlement, and banking partnerships. Dakota has raised $16.5M from CoinFund, 6th Man Ventures, and Triton Ventures. We are a remote first team across North America and Europe. We value high quality work, clear thinking and ownership. Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal. ## About The Role Dakota is at a stage where how we explain the product and how it shows up in real customer conversations matters as much as what we build. This role exists to make that repeatable. We’re hiring a Head of Marketing to take ownership of how Dakota goes to market — defining positioning, shaping messaging, and building the foundations of a GTM motion that works in practice, not just on paper. This is a founding marketing leadership role. You’ll work closely with the CEO and GTM leadership to set direction, make tradeoffs, and execute in a hands-on way. We’re not looking for someone to manage a large team or scale channels immediately. We’re looking for a leader who can decide what matters, test it, refine it, and then scale what’s working over time. ## What You’ll Do Define how Dakota is explained to customers - Define and evolve positioning, messaging and use cases that stand up in real sales conversations. - Clarify how Dakota’s products are differentiated and when they’re the right solution for a customer. Build a content led GTM engine - Own what content is worth producing, why it exists, and how it supports customer understanding and conversion. - Create and iterate key assets while also using leverage- AI, contractors and partners- to increase speed and quality. - Set the bar for quality and relevance rather than sheer output volume. Improve conversion and GTM effectiveness - Partner closely with sales and product to understand objections, stalled deals and increase buyer clarity. - Adjust messaging, use cases, and campaigns based on feedback from the field. - Scale activity once fundamentals are working, prioritizing signal before volume. Lay foundations for scale - Establish lightweight workflows, metrics, and operating cadence so marketing can scale responsibly over time. - Use modern tools, including AI, to increase leverage without adding unnecessary processes. ## Who You Are You’re a strategic builder with strong judgment. You likely: - Have been the first or early marketing hire at a startup, or owned a 0–1 GTM effort inside a larger company. - Have strong product marketing instincts and can operate across content, messaging, and GTM execution. - Are comfortable making decisions without perfect information and adjusting quickly when something isn’t working. - Have worked closely with sales and understand how marketing impacts real conversations and outcomes. - Can balance hands-on execution with setting direction and leading through influence. - Have managed a small team or led others before and can see yourself growing and developing people over time, without needing a large org or heavy process. You don’t need fintech experience, but you should be comfortable marketing complex, trust sensitive, or regulated products. ## How We Work At Dakota, we value people who: - Strive for excellence - Practice extreme ownership. - Experiment fearlessly and learn quickly. - Stay close to customers. - Communicate clearly and directly. ## What We Offer - Engaging problems that increase economic freedom globally - Competitive salary and equity - Employee-friendly equity terms (extended exercise) - Remote work, no commuting to the office - Paid co-working space/desk at an office - Health, dental, and vision insurance - Regular team events and off-sites ## About Dakota ## Company Overview - **One-liner**: Dakota provides regulated stablecoin infrastructure for storing, moving, and managing digital dollars, enabling businesses to operate a global bank account without traditional banks. - **Entity Type**: Private (Series A, raised $12.5M) - **Headquarters**: Boulder, Colorado, United States (with offices in United Kingdom, Portugal, and Spain) - **Founded**: 2023 (seed round closed January 2024) - **Founders**: Ryan Bozarth (CEO) and Gabe Grazier G'Sell ## Core Business - **Primary industry**: Financial technology / Stablecoin infrastructure / Payments - **Target customers**: Fintechs, payment companies, global enterprises, and crypto-native businesses (B2B, Enterprise) - **Mission statement**: "Making regulated money move at the speed of software" – building money infrastructure for the internet age. ## Products & Services - **Move money**: Send and receive USD and stablecoins across SWIFT, ACH, Fedwire, and on-chain rails. - **Store money**: Custodial storage for USD and stablecoins with bank-grade security, backed by U.S. Treasuries. - **Operational account**: A business account purpose-built for crypto-native operations, enabling global transactions without traditional banking friction. - **Cards**: Issue cards backed by stablecoin balances. - **Self-serve / Pay-as-you-go**: Direct sign-up with no sales calls, KYB completed in under 24 hours. - **Enterprise-grade APIs**: For issuing, transferring, and scaling stablecoins. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: $3B processed on the platform (as of mid-2026); total funding $12.5M - **Notable Investors/Partners**: Led by CoinFund (Series A), with backing from other leading crypto and fintech investors. - **Growth Signals**: 92.3% headcount growth year-over-year (now ~17 employees), 700+ customers, self-serve launch in 2026, expanding global presence (U.S., UK, Portugal, Spain). ## Competitive Advantages - **Regulated stablecoin infrastructure** that cuts out sponsor banks, enabling faster and cheaper global money movement. - **Unified platform** combining custody, payments, and compliance without requiring customers to manage regulatory licensing or blockchain complexity. - **Bank-grade security** on stablecoin rails, with deposits fully secured by U.S. Treasuries. - **Team expertise**: Founders and key hires from Anchorage Digital, Coinbase, and other top fintech/security companies. ## Strategic Focus - **Scaling self-serve adoption** and continuing to build out the developer API surface. - **Expanding globally** with offices in Europe and a growing customer base across multiple countries. - **Deepening regulatory compliance** to maintain trust and enable broader institutional adoption (e.g., hiring a Chief Compliance Officer). - **Driving economic freedom** by offering a business account that eliminates traditional banking obstacles like slow wires, opaque fees, and arbitrary account freezes. ## Why Work Here - **Remote-first culture**: All current roles are remote (though U.S. presence in Boulder); team spans four countries. - **Small but rapidly growing team** (17 employees with 92% YoY growth) – high impact and ownership. - **Engineering-centric**: 28% of staff in technical roles; tech stack includes Kubernetes, microservices, TypeScript, and modern fintech APIs. - **Backed by top investors** (CoinFund) and built by veterans from Anchorage, Coinbase, and Capital One. - **Mission-driven**: Working on real financial infrastructure that challenges legacy banking – "a new type of account, one without the banks." - **Notable perks**: Early-stage equity, the ability to shape product and culture, and direct exposure to a fast-growing regulated stablecoin platform. ## Sources 1. [dakota.xyz](https://dakota.xyz/) – Company homepage, product overview, and mission. 2. [dakota.xyz - About](https://dakota.xyz/about) – Team, investors, and company background. 3. [dakota.xyz - About Us](https://dakota.xyz/about-us) – Value proposition and why Dakota exists. 4. [builtin.com](https://builtin.com/company/dakota) – Remote culture, team size, and job listings. 5. [linkedin.com/company/dakotahq](https://www.linkedin.com/company/dakotahq) – Headcount, funding, locations, and recent milestones ($3B processed, 700+ customers). ## Other roles at Dakota - [Account Executive](https://feeny.ai/job/account-executive-dakota-united-states-tqqtmnv66q2y) — United States - [Senior Software Engineer, Payments](https://feeny.ai/job/senior-software-engineer-payments-dakota-united-states-wd2h98yyv3ng) — United States - [Senior Software Engineer, Back-End](https://feeny.ai/job/senior-software-engineer-back-end-dakota-united-states-bd8wcdx5jdgw) — United States - [Head of Marketing](https://feeny.ai/job/head-of-marketing-sagetap-san-francisco-t4wyd4wbf17r) — San Francisco, CA - [Head of Marketing](https://feeny.ai/job/head-of-marketing-hyperbolic-labs-san-francisco-07cmdwq0kxt9) — San Francisco, CA - [Head of Marketing](https://feeny.ai/job/head-of-marketing-venn-toronto-dm2pq3838j1w) — Toronto, Canada - [Head of Marketing](https://feeny.ai/job/head-of-marketing-pergolux-vancouver-khkspnsqhnjb) — Vancouver, Canada - [Head of Marketing](https://feeny.ai/job/head-of-marketing-inato-united-states-w9v7ez90f39b) — United States - [Head of Marketing](https://feeny.ai/job/head-of-marketing-truv-miami-0tm096wzqq22) — Miami, FL - [Head of Marketing](https://feeny.ai/job/head-of-marketing-wikimedia-foundation-remote-zn4yyskyakag)