---
title: 'Head of Marketing (Director) at Keyrock'
canonical: 'https://feeny.ai/job/head-of-marketing-director-keyrock-london-mwv9101s27fz'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Marketing (Director) at Keyrock

- **Company:** Keyrock
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/keyrock/d8f0c7ad-a6e5-45b3-913a-430eb4a21f4f

## Job description

## About Keyrock

Since 2017, Keyrock has been a change-maker in digital assets. We're a global, remote-first team of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris and New York. We provide liquidity across 80+ centralized and decentralized exchanges - a position cemented by our Series C, led by SC Ventures. Today we run a full spectrum of capital markets businesses across centralized and on-chain venues: market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management. We're building toward the agentic investment banking capabilities for the era of digital finance. A proprietary agentic layer runs the mechanics of the market, so our people can focus on the work code cannot do: the deal, the relationship, and the judgement.

We're not just envisioning the future of finance - we're building it.

The Opportunity We are hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock and reposition us as the market evolves from crypto-native to institutional, merging with traditional finance. This is not a maintenance role. It is a transformation mandate with full discretionary decision-making on how to implement our commercial strategy. You will work as a close strategic partner to the CCO, operating almost as co-marketeers. The team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling. We are looking for someone who inspires and sets direction, not someone who runs campaigns. Operational execution will increasingly be handled by AI agents.

## What You Will Do

- Own and execute the complete rebrand and repositioning of Keyrock in the market
- Define and drive the marketing strategy across institutional and crypto-native audiences
- Build a premium, forward-looking brand identity. Think distinctive, audacious, credible to both institutional allocators and crypto-native operators
- Push information into the market in ways that make people pay attention and take Keyrock seriously
- Partner closely with the CCO and commercial team to drive measurable commercial impact
- Build and lead a small, high-impact team augmented by AI tooling
- Shape how Keyrock is perceived as the industry converges with traditional finance

## Who You Are

- Crypto-native. You have been through market cycles. You understand blockchain technology deeply but you are pragmatic, not ideological. You know this is not a binary world.
- A brand-builder, not an ops person. You are inspiring, not operational. You set direction, tone and creative vision.
- An exceptional communicator. You can face institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge. You switch between both with ease.
- Confident and assertive. You project authority. You bring conviction and directness - you challenge constructively and don't default to consensus. You bring edge, energy and a slightly audacious style.
- Human-centric. You connect with people, build followership and bring teams along.
- Detail-oriented. Despite the strategic focus, you sweat the details on brand consistency, messaging precision and design quality.
- A challenger mindset. You dare to think differently, question the status quo and push things forward through constructive tension.

Our Recruitment Philosophy We look for self-aware candidates who bring both the core skills required for the role and a deep alignment with our performance principles. We seek fiercely passionate, mission-driven people who communicate with purpose and practice proactive ownership. The perfect fit? A crypto enthusiast who prioritizes mission over ego, maintains a commercial mindset, and delivers long-term value through pragmatic flexibility.

## Experience and Background

Required

- Significant experience in marketing leadership at a crypto or digital-asset firm
- Deep understanding of the crypto market, its participants and its culture
- Track record of building or transforming a brand in a fast-moving, commercially-driven environment
- Strong communication skills Exceptional fluency in English, both written and spoken.
- Based in or closely aligned with the CET time zone.

## Preferred

- Experience positioning a firm through a TradFi/crypto convergence narrative
- Exposure to publicly listed or IPO-track companies
- Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
- Experience working with or building AI-augmented marketing functions

## Why Keyrock

- Step-up opportunity. Own the function globally, report directly to the CCO, shape the brand from scratch.
- Transformation moment. Keyrock is pivoting from appreciated-but-underrated to a firm that commands respect. This is a before-and-after career story.
- Commercial partnership. Not a siloed marketing role. Deeply embedded in commercial strategy with commission upside.
- Lean and AI-augmented. Small team, big impact. No bureaucratic bloat. Use agents and tools to move fast.
- Global footprint. Offices across EU, UK, US and Switzerland. International exposure from day one.
- Competitive offer. A competitive compensation package, attractive global benefits, and a performance-based variable.
- Annual Team Retreats. A yearly offsite dedicated to strategy, celebration of our wins and fun team activities

## About Keyrock

## Company Overview
- **One-liner**: Keyrock is a global digital asset investment firm that provides institutional-grade market making, OTC trading, options, and asset management services to tokenised economies.
- **Entity Type**: Private (funded: Seed 2018, Series A 2020, Series B 2022, Series C 2026)
- **Headquarters**: Brussels, Belgium
- **Founded**: 2017
- **Founders**: Kevin de Patoul (CEO), Juan David Mendieta (CSO), Jeremy de Groodt (CTO)

## Core Business
- **Primary industry**: Digital asset financial services (crypto market making, trading, liquidity provision, asset management)
- **Target customers**: B2B – institutional investors, crypto foundations, corporations, and token projects
- **Mission**: “Changing the course of finance” – building the future of financial services with digital assets, combining performance with integrity. [keyrock.com](https://keyrock.com/)

## Products & Services
- **Market Making**: Provides liquidity and tight spreads across 85+ exchanges and 1,400 markets, optimising pricing and reducing slippage. [keyrock.com](https://keyrock.com/)
- **OTC Trading**: Facilitates large block trades for institutions outside of public order books.
- **Options**: Digital asset options desk for hedging and yield strategies.
- **Asset Management**: Institutional-grade, quant-led investment strategies (traditional funds and onchain alternatives) designed for the tokenised economy.
- **Solutions**: Tailored liquidity and infrastructure for token projects, including launch support and custom algorithms.
- **Insights**: Proprietary research and market intelligence to guide decision-making.

## Market Standing
- **Valuation/Market Cap**: The company states a valuation of $1.1 billion (per CEO biography on company site). [keyrock.com/about-us/](https://keyrock.com/about-us/)
- **Key Metric**: Total funding of $78.1 million across 5 rounds. Annual revenue estimated at $10 million. [be.linkedin.com](https://be.linkedin.com/company/keyrock)
- **Notable Investors**: Volta Ventures (Seed/Series A), SIX FinTech Ventures (Series A), Middlegame Ventures (Series A), Ripple (Series B), SC Ventures (Series C), Tenity. [be.linkedin.com](https://be.linkedin.com/company/keyrock)
- **Growth Signals**: 220+ employees across 36 countries; opened OTC and Options desk in 2023; team grew from 100+ (2022) to 220+ (2026); acquired Turing Capital Management and Fija Finance; Series C round in 2026 led by SC Ventures. [keyrock.com/about-us/](https://keyrock.com/about-us/), [be.linkedin.com](https://be.linkedin.com/company/keyrock)

## Competitive Advantages
- **Pioneering longevity**: Operating since 2017, before the major crypto bull runs, giving it deep experience and battle-tested algorithms.
- **Proprietary technology**: In-house V1/V2 market making algorithms and custom infrastructure that process billions of dollars daily.
- **Hybrid talent pool**: Combines crypto natives with traditional finance veterans from Goldman Sachs, Bank of America Merrill Lynch, UBS, and Roland Berger.
- **Global reach**: Integrated with 85+ exchanges and 1,400 markets, covering both centralised and decentralised venues.
- **Full‑service offering**: From market making and OTC to asset management and research – a one‑stop shop for institutional digital asset needs.

## Strategic Focus
- **Onchain expansion**: Acquisitions (Fija Finance) and product development to deepen DeFi and tokenised asset capabilities.
- **Institutional scaling**: Building out corporate sales and asset management for the growing tokenised economy.
- **Long‑term infrastructure**: Investing in technology and compliance to support mainstream institutional adoption.

## Why Work Here
- **Remote‑first culture**: Based in the EU, UK, and Switzerland, with team members across 36 countries and hubs in Brussels, London, Zurich, New York, and more. [keyrock.com](https://keyrock.com/)
- **Fast‑paced growth**: Team has more than doubled in size since 2022, offering rapid career progression and exposure to cutting‑edge digital asset markets.
- **Cross‑disciplinary teams**: Work alongside engineers (Rust, data), traders, compliance experts, and financial strategists in a flat, high‑ownership environment.
- **Active hiring**: Over 260 open positions at the time of writing, including engineering, sales, compliance, and data roles. [jobs.ashbyhq.com/keyrock](https://jobs.ashbyhq.com/keyrock)
- **Perks & culture**: Not explicitly listed, but the company emphasises excellence, integrity, and long‑term thinking. Benefits typical of well‑funded fintech/crypto firms (equity, remote flexibility, learning budget likely).

## Sources
1. [keyrock.com](https://keyrock.com/) – Main website, corporate overview, product descriptions, mission.
2. [keyrock.com/about-us/](https://keyrock.com/about-us/) – Company history, team bios, funding milestones, valuation claim.
3. [keyrock.com/careers/](https://keyrock.com/careers/) – Careers page with open roles and culture descriptions.
4. [jobs.ashbyhq.com/keyrock](https://jobs.ashbyhq.com/keyrock) – Active job listings (266 as of search).
5. [be.linkedin.com/company/keyrock](https://be.linkedin.com/company/keyrock) – LinkedIn profile with financials, funding rounds, employee growth, and industry classification.

## Other roles at Keyrock

- [Head of Marketing (Director)](https://feeny.ai/job/head-of-marketing-director-keyrock-new-york-qbv1y3vnqk31) — New York, NY
- [Head of Marketing (Director)](https://feeny.ai/job/head-of-marketing-director-keyrock-chicago-43n6tktcfwm7) — Chicago, IL
- [Senior Rust Engineer - High Frequency Trading (HFT)](https://feeny.ai/job/senior-rust-engineer-high-frequency-trading-hft-keyrock-brussels-7g0anmpzwfa5) — Brussels, Belgium
- [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-keyrock-brussels-dtn7ms1yc1cf) — Brussels, Belgium
- [Rust Engineer - Trading Systems](https://feeny.ai/job/rust-engineer-trading-systems-keyrock-brussels-rzc8ga2e1ppn) — Brussels, Belgium
- [Compliance Officer / MLRO Switzerland & Liechtenstein](https://feeny.ai/job/compliance-officer-mlro-switzerland-liechtenstein-keyrock-zurich-wgasbt5sqpce) — Zurich, Switzerland
- [Head of Engineering - Options](https://feeny.ai/job/head-of-engineering-options-keyrock-new-york-q2w7wytkjk9c) — New York, NY
- [Engineering Lead- Options](https://feeny.ai/job/engineering-lead-options-keyrock-new-york-athhwsfrh210) — New York, NY