---
title: 'Head of Marketing at Handoff'
canonical: 'https://feeny.ai/job/head-of-marketing-handoff-austin-kxq73zn9xx15'
type: 'job'
last_seen: '2026-10-16'
---

# Head of Marketing at Handoff

- **Company:** Handoff
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.lever.co/handoff/b363847a-3496-4b37-831d-3eaae70d6e08

## Job description

Why join us? Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

## What you'll do

- Build the content engine: Launch a scalable SEO + social + video system that educates contractors, drives qualified traffic, and converts demand into trial starts and pipeline
- Own PLG growth: Improve free trial activation and self-serve conversion through lifecycle programs, onboarding improvements, in-product prompts, and experimentation that drives expansion and sales-assisted upsell
- Stand up an outbound warming system: Build the programs that educate and qualify target accounts before Sales touches them, increasing Sales-ready conversations and deal velocity
- Lead GTM reporting: Implement a shared reporting cadence with Sales (ICP clarity, conversion rates, pipeline contribution, lead quality feedback loops) and own the closed-loop learning that keeps both teams aligned
- Build and lead the team: Hire a high-performing marketing team and install the operating rhythms (planning, reviews, retros) that make Marketing a durable system of record as Handoff grows
- Tell the Handoff story: Translate complex product capabilities into clear, benefit-oriented messaging that resonates with contractors and strengthens trust across the funnel
- Market across multiple products: Manage marketing strategy across two products and two markets (SMB and enterprise) simultaneously without losing focus or diluting execution

## What you'll do

You've built growth systems at a scaling B2B SaaS company, not just run campaigns but designed the engine. You understand how Content, PLG, and Outbound work together, and you know how to measure what matters. You're as comfortable in a spreadsheet as you are briefing a creative team, and you think in systems, not tactics.

- You've built outbound demand gen programs from scratch: segmentation, sequencing, copy, targeting, and clean Sales handoffs
- You've run a content engine end-to-end: audience research, editorial calendar, production workflows, distribution, and SEO (technical + topical authority)
- You have real PLG experience, including launching and iterating on activation loops, lifecycle messaging, and onboarding improvements in close partnership with Product and Engineering
- You're fluent in Sales collaboration: ICP definition, playbook building, CRM workflows, lead scoring, and closed-loop reporting
- You define success before you launch, run experiments fast, and own the dashboards, funnel instrumentation, and weekly review cadences
- You're a strong product marketing storyteller who turns technical features into crisp, benefit-oriented messaging that earns contractor trust
- You know how to market to existing users: engagement, expansion, referrals, and community via lifecycle and customer marketing
- You're ruthless about ROI and resource allocation. You can grow efficiently and preserve CAC payback discipline even while scaling pipeline
- You operate at the executive level. You set clear priorities, build cross-functional alignment, say no when needed, and install operating rhythms that scale
- You can manage marketing across multiple products and customer segments simultaneously without losing focus

## What we offer

- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Relocation Allowance
- Top-Notch Equipment
- Team Offsites

The construction industry is having its tech moment, and Handoff is at the center of it. We're looking for a marketing leader who wants to build the growth system from scratch. Someone who sees a $10M to $100M ARR journey as the opportunity of a career. If that's you, we'd love to talk.

Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.

## About Handoff

## Company Overview
- **One-liner**: Handoff builds AI-native construction estimating and business management software for residential contractors.
- **Entity Type**: Private, venture-backed (YC W20, raised $5.9M–$20M)
- **Headquarters**: Austin, Texas, USA (with hubs in São Paulo, Brazil and Buenos Aires, Argentina)
- **Founded**: 2019
- **Founders**: Not publicly disclosed; originally developed by the team behind 1build, a YC‑backed construction pricing platform

## Core Business
- **Industries**: Construction technology (Contech), Artificial Intelligence, SaaS
- **Target Customers**: B2B – residential remodeling contractors and handymen (SMBs)
- **Mission/Purpose**: Replace the hours contractors spend on manual estimates with fast, accurate, AI‑powered automation so they can focus on running their businesses

## Products & Services
- **[Handoff AI Estimator](https://handoff.ai)**: An AI platform that generates detailed, localized construction cost estimates from blueprints, photos, or simple descriptions. It uses the proprietary **H1 model** to autonomously produce material takeoffs and cost breakdowns in minutes.
- **[Handoff Business Suite](https://handoff.ai)**: Integrated tools for client management, proposal generation, invoicing, pricing, and reputation management – all built to run a contractor’s entire operation.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**:
  - Annual Revenue: $5M–$25M (LinkedIn estimate; not officially confirmed)
  - Total Funding: $5.9M (LinkedIn) **or** $20M (as part of parent 1build’s fundraising; conflicting reports)
  - **Growth**: 166.7% YoY headcount growth (58 employees), processing over 3,600 contractor estimates, and counting
- **Notable Investors/Partners**: Y Combinator (W20 batch), top Silicon Valley VCs (via 1build – names not specified). One of the world’s largest construction suppliers uses H1 across all its locations.
- **Growth Signals**: Released H1, the first AI takeoff model that beats human estimators (81.6% vs 77.6% accuracy); expanding globally; hiring aggressively across engineering, sales, and marketing.

## Competitive Advantages
- **Superior AI**: H1 model achieves 81.6% accuracy on real blueprints – ahead of both human estimators (77.6%) and general frontier models (61.4%).
- **Niche Focus**: Built exclusively for residential contractors, unlike generic “for everyone” AI tools.
- **Data Moat**: Access to localized construction cost data from 1build’s existing integration network and materials supplier partnerships.
- **Speed Culture**: Weekly product shipping, lean teams, and fast decision-making that outpace larger competitors.

## Strategic Focus
- Scale adoption of the H1 model among the 600,000+ US remodeling contractors.
- Strengthen supplier integrations and win enterprise accounts (e.g., large material suppliers).
- Maintain high talent density by hiring “owners, not task-doers” across engineering, sales, and marketing.
- Keep hubs in US, Brazil, and Argentina to tap diverse talent while preserving synchronous collaboration.

## Why Work Here
- **Culture**: High bar, radical ownership, and direct communication. Titles don’t limit scope – engineers build product, marketers build systems.
- **Work Model**: Austin is fully onsite; São Paulo and Buenos Aires are hybrid (3 days/week in office). Relocation allowance for roles that require moving to a hub.
- **Perks**: Unlimited PTO, stock options for all full-time employees, and a no‑ghosting interview process.
- **Engineering & AI**: AI is not just the product – it’s embedded in how the company sells, recruits, codes, and improves workflows. Engineers ship weekly and own problems end‑to-end.
- **Interview Process**: 5–6 steps in 2–3 weeks, including a take-home on a real problem. AI tools are explicitly allowed. [handoff.ai](https://www.handoff.ai/careers/interview-guide)
- **Growth**: Small team by design → more ownership, faster feedback loops, and faster scope growth than at bigger companies.

## Sources
1. [handoff.ai – Careers](https://www.handoff.ai/careers)
2. [handoff.ai – Interview Guide](https://www.handoff.ai/careers/interview-guide)
3. [linkedin.com – Handoff company page](https://linkedin.com/company/handoff-ai)
4. [ycombinator.com – Handoff profile](https://www.ycombinator.com/companies/handoff)
5. [builtin.com – Handoff company overview](https://builtin.com/company/handoff)

## Other roles at Handoff

- [Construction Account Manager](https://feeny.ai/job/construction-account-manager-handoff-austin-jyhckz7b43qc) — Austin, TX
- [Construction Specialist / Engenheiro Orçamentista](https://feeny.ai/job/construction-specialist-engenheiro-orcamentista-handoff-sao-paulo-tk4gzspwfmce) — São Paulo, Brazil
- [Senior Estimator](https://feeny.ai/job/senior-estimator-handoff-austin-f59rpr2db0fz) — Austin, TX
- [Account Executive, Mid-Market/Enterprise](https://feeny.ai/job/account-executive-mid-market-enterprise-handoff-austin-sqgg4qrmryyy) — Austin, TX
- [Backend Software Engineer](https://feeny.ai/job/backend-software-engineer-handoff-sao-paulo-r05zdebk04pq) — São Paulo, Brazil
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-handoff-sao-paulo-xyrh0ahftpxa) — São Paulo, Brazil
- [Construction Specialist](https://feeny.ai/job/construction-specialist-handoff-austin-h6zxx2mht8cc) — Austin, TX
- [Account Executive, SMB](https://feeny.ai/job/account-executive-smb-handoff-austin-1v8rwwdq0epr) — Austin, TX
- [Account Executive](https://feeny.ai/job/account-executive-handoff-buenos-aires-pgf47je2j0y8) — Buenos Aires, Argentina
- [Head of Marketing](https://feeny.ai/job/head-of-marketing-cloudkitchens-los-angeles-r6fts9yc1bbq) — Los Angeles, CA