--- title: 'Head of Marketing at Improbable' canonical: 'https://feeny.ai/job/head-of-marketing-improbable-global-yxtfd0hyyptv' type: 'job' last_seen: '2026-09-06' --- # Head of Marketing at Improbable - **Company:** Improbable - **Location:** Global - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-24 - **Last confirmed live:** 2026-09-06 - **Apply:** https://jobs.ashbyhq.com/improbable/87dbae77-a37f-4139-aee1-83f92df6c773 ## Job description At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability. The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products. ## ABOUT THE ROLE We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position. This is the venture’s most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it. You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth. This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself. ## WHAT YOU'LL BE DOING - Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products. - Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market. - Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product. - Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes. ## WHAT WE ARE LOOKING FOR You are a product and growth-focused marketing leader who has worked successfully across both Web2 financial products and Web3. You understand the structured, data-led approach to marketing found in fintech or traditional finance. You have also applied that experience within a Web3 environment such as a DeFi, DEX, Layer 1 or Layer 2. - Senior marketing leadership experience across both Web2 and Web3 - End-to-end ownership of positioning, go-to-market and growth - Evidence of increasing users, trading volume, revenue or market share - A strong understanding of acquisition, activation and retention - Experience leading teams while remaining hands-on - The ability to use data to prioritise decisions and measure results If you have built and scaled marketing across both Web2 financial products and Web3, and want to shape how a next-generation blockchain ecosystem goes to market, we’d like to hear from you. Improbable Candidate Privacy Policy https://www.improbable.io/candidate-privacy-policy ## About Improbable ## Company Overview - **One-liner**: Improbable is a venture builder and technology company that creates and scales ventures at the intersection of AI, Web3, and the metaverse, combining capital, deep technical expertise, and operational support. - **Entity Type**: Private (venture builder, late-stage; raised $502M from SoftBank in 2017) - **Headquarters**: London, United Kingdom - **Founded**: 2012 - **Founders**: Herman Narula, Rob Whitehead ## Core Business - **Primary industries**: Venture building, AI, Web3 / blockchain, metaverse / virtual worlds, gaming, simulation, defence - **Target customers**: Founders and entrepreneurs building frontier technology ventures; B2B partners across entertainment, defence, and enterprise - **Mission / purpose**: To build and back the next generation of ventures that redefine how people connect, play, and interact at the edge of what’s possible ## Products & Services - **Venture Builder Model**: End-to-end support for founders – from ideation, incubation, and product engineering to capital, legal, people, operations, strategy, and go-to-market. Ventures retain full IP and autonomy. - **Somnia**: A Layer 1 blockchain with AI-native architecture, built-in reactivity, and hyper-performance (mainnet launched September 2025). Peak valuation $1.9B. Enables real-time, autonomous, decentralised applications. - **MSquared**: A platform for creating scalable, interconnected virtual worlds supporting 15,000+ users, with asset mobility and creative control. - **Otomato**: Automation engine for on-chain workflows and agents across EVM ecosystems. - **fan3**: Fan data ownership and fair ticketing via wallet passes, NFC wristbands, and anti-fraud tools. - **Imporium**: Immersive interactive virtual worlds for artists, brands, and sports leagues. - **Kallikor**: AI-driven simulation platform for optimising and stress-testing supply-chain strategies. - **Jitter**: Interactive Twitch experiences where viewers shape gameplay in real time. - **Chamber**: Virtual events platform blending video-call simplicity with immersive environments. - **Roju (fka CorsairAI)**: AI-led transformation for Private Equity-backed companies, with co-investment. - **Open-source technologies**: Metaverse Markup Language (MML), Thanos (Prometheus long-term storage). ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed (private company) - **Key Metric**: Total funding raised ~$522M (including $502M from SoftBank in 2017 and $20M from Andreessen Horowitz in 2015); cumulative exits of more than $179M - **Notable Investors**: SoftBank, Andreessen Horowitz, Horizons Ventures, Temasek - **Growth Signals**: Transitioned from technology pioneer to venture builder in 2022; launched Somnia mainnet (2025) reaching $1.9B valuation; 17 ventures built with 7 exits; 60+ team members in incubation studio; appointed former Revolut/Bitpanda executive Irina Scarlat as CMO (Feb 2026) to strengthen go-to-market ## Competitive Advantages - **Venture builder model** (not passive VC): provides capital, operational infrastructure, proprietary tech, and direct executive mentorship while founders keep full ownership. - **Deep tech moat**: decade of breakthroughs in multiplayer networking, simulation, compression (20x industry data rates), and a custom EVM compiler + ICEdb database. - **Proven track record**: 7 exits totalling >$179M, with Somnia as a flagship venture. - **Open-source leadership**: MML and Thanos foster ecosystem lock-in and developer mindshare. ## Strategic Focus - Doubling down on **AI and Web3 convergence**, using Somnia’s hyper-performance blockchain as the foundation for a new wave of ventures. - Expanding go-to-market capabilities (CMO hire) to help portfolio companies define narratives and scale. - Continuing to incubate and spin out ventures in AI transformation, metaverse, and blockchain – targeting industries like supply chain, entertainment, and enterprise automation. ## Why Work Here - Work at the frontier of AI, Web3, and the metaverse – solving some of the hardest technical and product challenges. - “Venture builder” environment: join a small, nimble studio team (60+ people) that creates multiple companies, offering exposure to diverse domains and fast-paced learning. - Culture of ownership and autonomy; founders within the ecosystem keep full IP. - Centralised support (legal, finance, HR, tech) reduces overhead, letting engineers focus on building. - Perks: mentorship from seasoned C-level operators; access to proprietary tech stack (MML, Somnia, networking tools); open-source contributions. - Remote/hybrid policy: Not explicitly stated – likely London-based with flexible arrangements. Check careers page for specific roles. ## Sources 1. [improbable.io/about-us](https://www.improbable.io/about-us) 2. [improbable.io/](https://www.improbable.io/) 3. [improbable.io/news](https://www.improbable.io/news/improbable-deepens-focus-on-ai-web3-appoints-former-revolut-bitpanda-executive-as-chief-marketing-officer) 4. [improbable.io/building](https://www.improbable.io/building) 5. [jobs.ashbyhq.com/improbable](https://jobs.ashbyhq.com/improbable) (careers page) ## Other roles at Improbable - [Founding Product Designer](https://feeny.ai/job/founding-product-designer-improbable-global-8gmtv75pq0ya) — Global - [Product Engineer](https://feeny.ai/job/product-engineer-improbable-global-d5j73wfcqqnk) — Global - [Accounts Payable & Receivable Specialist](https://feeny.ai/job/accounts-payable-receivable-specialist-improbable-london-2qhvvreb3x5f) — London, United Kingdom - [Product Marketing Manager, DEX](https://feeny.ai/job/product-marketing-manager-dex-improbable-global-f4cxevn9e1db) — Global - [Product Marketing Manager, Prediction Markets](https://feeny.ai/job/product-marketing-manager-prediction-markets-improbable-global-vz7vthd0wj5q) — Global - [General Application](https://feeny.ai/job/general-application-improbable-global-vkjmnegsggp8) — Global - [Head of Marketing](https://feeny.ai/job/head-of-marketing-venn-toronto-dm2pq3838j1w) — Toronto, Canada - [Head of Marketing](https://feeny.ai/job/head-of-marketing-pergolux-vancouver-khkspnsqhnjb) — Vancouver, Canada - [Head of Marketing](https://feeny.ai/job/head-of-marketing-inato-united-states-w9v7ez90f39b) — United States - [Head of Marketing](https://feeny.ai/job/head-of-marketing-truv-miami-0tm096wzqq22) — Miami, FL