---
title: 'Head of Marketing & Lead Generation at Moka.Care'
canonical: 'https://feeny.ai/job/head-of-marketing-lead-generation-moka-care-paris-acd5ryfnek83'
type: 'job'
last_seen: '2026-10-15'
---

# Head of Marketing & Lead Generation at Moka.Care

- **Company:** Moka.Care
- **Location:** Paris, France
- **Compensation:** €87k–€97k
- **Work type:** hybrid
- **Posted:** 2026-06-11
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.lever.co/moka.care/f00fb169-60c4-4543-8643-bd732d819012

## Job description

Who are we? moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations. We guide employees through individual and group therapy or coaching sessions. Alongside we help HR teams to take care of their employees’ mental health on a daily basis. Where we are currently: Since our creation in December 2019, more than 400 companies (L'Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined moka.care, and we now have over 300,000 employees covered in France but also throughout the world! We have raised 17,5 million euros and are 70 to help companies improve their mental well-being. What we believe in? Excellence in care is our obsession. Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live: Team Play, Optimism, Ownership & Agility.

Why do we need you? Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams. Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance. You will lead a multidisciplinary team of 8 people organized across three main areas: Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead Lead Generation, Content & Sales Enablement BDR Team, led by a BDR Team Lead You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes. This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments. What will you do? Lead a high-performing marketing organization Provide clear direction, prioritization and performance management across the team Coach and develop managers and senior contributors Stay closely involved in execution, funnel performance and operational priorities Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams Lead Moka.Care’s growth and pipeline generation Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing Scale a predictable and efficient pipeline generation engine aligned with revenue objectives Improve acquisition efficiency, funnel conversion and channel performance Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance Drive commercial positioning & go-to-market effectiveness Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution Guide segmentation, market expansion and strategic growth initiatives Ensure strong alignment between positioning, messaging and commercial strategy Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives Act as a strategic thinking partner to our Brand & Product Marketing Lead to Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.) Support brand awareness initiatives with creative campaign ideas and strong narratives Protect consistency across brand, content and communication initiatives You’re the ideal person if You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas) You have a strong track record in demand generation, pipeline creation and revenue-focused marketing You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation You are highly data-driven and comfortable working closely with funnel performance and GTM metrics You combine strategic thinking with a strong operational mindset You also have a strong brand sensibility and understand the importance of positioning and messaging You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams You are fluent in both French and English

Joining us you will Participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka See the concrete impact of your efforts each day and participate in nurturing healthy minds to foster healthy organizations Grow as a person and learn within a team of great people Be trusted: we hire great talents who lead us to the next level

We'll take care of you Access to Moka.Care: selfcare, individual & group sessions, and the possibility to test the new features in preview Benefit Fund - May : up to 1500€ net / year (125€ net / month) BSPCE for everyone Work life balance: 60% at the office - 2 days per week or 1 week per month remotely Swile Meal voucher card of 10€/day (restaurants, groceries and food apps) Gymlib for sport & wellness allowance Transportation allowance (50% reimbursed) 7 week holiday policy (& one additional day off per year)

Interview Process Phone interview Background Interview A Case study and job focused interview to project yourself in your future day-to-day job And finally a Value fit interview to make sure you’ll feel comfortable at moka Offer and reverse interview If needed we organize other informal talks like coffee with the team.

Moka.Care is a disability-friendly company.

## About Moka.Care

## Company Overview
- **One-liner**: Moka.Care provides a comprehensive mental health prevention platform that helps companies support employee well-being through therapy, coaching, group sessions, and digital self-care programs.
- **Entity Type**: Private (Series A)
- **Headquarters**: Paris, Île-de-France, France
- **Founded**: 2019
- **Founders**: Pierre-Etienne Bidon (co-CEO) and Guillaume d'Ayguesvives (co-CEO)

## Core Business
- Primary industry: Mental Health Care / Workplace Well-being
- Target customers: B2B – enterprises, SMBs, HR teams, managers, and employees
- Mission / Purpose: Empower leaders and HR to anticipate risk factors, empower employees to overcome stress, and respond to emergency situations with the right support.

## Products & Services
- **Moka.Care Platform**: A digital mental health solution built on three pillars – individual therapy & coaching sessions with psychologists/coaches/therapists; peer group sessions on specific topics; and self-serve digital content, tests, and activities.
- **HR Dashboard & Action Recommendations**: A platform with dashboards, risk analysis, and recommended actions to track absenteeism, stress, and retention.
- **Crisis Management & Emergency Support**: Urgent intervention services for critical situations (death, suicide, reputation crisis) to support teams and HR.
- **Manager Enablement**: Training and tools for managers to handle delicate situations (conflict, underperformance, reorganizations).
- **Awareness Communications**: Key‑in‑hand communication materials and campaigns to normalize mental health discussions.

## Market Standing
- **Valuation**: Not publicly available (last round Series A in 2022).
- **Key Metric**: **Total funding ~$19.1M** (Series A $16.5M led by Left Lane Capital; Seed $3.0M led by Singular). Revenue not disclosed.
- **Notable Investors/Partners**: Left Lane Capital (lead Series A), Singular (lead Seed), BCG, GHU Paris, Ifop (joint 2026 workplace mental health survey). Certifications: Qualiopi, ISO 27001.
- **Growth Signals**:
  - Headcount: 109 employees (+13.5% YoY); 146 per PitchBook.
  - 400+ companies and institutions as clients.
  - Active presence across 13 countries (France, Spain, UK, Belgium, Italy, etc.).
  - Employer rating: 4.5/5 (10 reviews) with high marks for work‑life balance (4.8) and culture (4.7).
  - Yearly LinkedIn follower growth +16.3% (24,193 followers).

## Competitive Advantages
- **End‑to‑end prevention‑to‑crisis platform** covering RPS (psychosocial risks), absenteeism, burnout, conflict, and harassment.
- **Strong clinical and HR partnership** – collaboration with GHU Paris (leading psychiatric hospital) and BCG/Ifop for large‑scale research (2026 survey).
- **Certified security and quality** – ISO 27001 for information security, Qualiopi for training.
- **Practitioner network** of 350+ therapists, coaches, and facilitators, enabling personalized and group support.
- **Integrated digital + human approach** – self‑care content alongside live sessions, plus actionable HR dashboards.

## Strategic Focus
- Continue expanding within existing markets (France and Europe) and deepening enterprise relationships.
- Leverage data from the 2026 workplace mental health survey to refine prevention and risk‑management tools.
- Address growing demand for remote‑friendly mental health solutions and crisis response capabilities.
- Scale the practitioner network and develop manager‑training programs to reduce turnover and absenteeism.

## Why Work Here
- **Culture**: Positive employer feedback (4.7/5 culture, 4.8 work‑life balance). Hybrid environment – many roles combine remote with on‑site presence in Paris. Some positions open to remote from France.
- **Perks**: Involvement in a mission‑driven company tackling a critical societal issue. Access to mental health resources as an employee. Professional development opportunities in a fast‑growing startup.
- **Engineering Culture**: Technical team (Senior Full Stack Engineer, Head of Engineering) works on a platform serving 400+ companies. Modern stack (details not public, but likely full‑stack with focus on security and scalability).
- **Growth Trajectory**: Rapid headcount growth (+13.5% YoY), strong funding, and a strategic partnership with BCG/GHU indicate stability and expansion. Employees from top French tech companies (PayFit, Spendesk, Aircall) join the team.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/moka.care)
2. [moka.care](https://www.moka.care/?lang=en)
3. [LinkedIn](https://linkedin.com/company/moka-care)
4. [PitchBook](https://pitchbook.com/profiles/company/459750-88)
5. [CB Insights](https://www.cbinsights.com/company/mokacare)

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