---
title: 'Head of Marketing at Noctrix Health'
canonical: 'https://feeny.ai/job/head-of-marketing-noctrix-health-pleasanton-5etv0s0qq434'
type: 'job'
last_seen: '2026-10-23'
---

# Head of Marketing at Noctrix Health

- **Company:** Noctrix Health
- **Location:** Pleasanton, CA
- **Posted:** 2026-06-20
- **Last confirmed live:** 2026-10-23
- **Apply:** https://job-boards.greenhouse.io/noctrixhealth/jobs/5273378008

## Job description

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.

We are seeking a visionary and results-driven Head of Marketing to lead Noctrix Health's global marketing strategy and execution. As a key member of the Executive Leadership Team, this individual will be responsible for building brand awareness, accelerating market adoption, driving customer acquisition, and supporting sustainable revenue growth across both healthcare provider and consumer audiences.

The ideal candidate brings deep expertise in direct-to-consumer (DTC) marketing, healthcare marketing, and commercial strategy within regulated industries. This leader has successfully launched innovative products, built category-defining brands, and scaled omnichannel growth engines, ideally within medical devices, digital health, consumer health technology, or wearable devices.

This role will architect Noctrix Health's go-to-market strategy, establish a market-leading brand, and drive the next phase of commercial growth as the organization expands.

Responsibilities:

- Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative
- Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives
- Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns
- Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement
- Drive customer acquisition and revenue growth through scalable omnichannel marketing programs
- Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives
- Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion
- Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives
- Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities
- Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment
- Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies
- Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics
- Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions
- Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness
- Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development
- Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints
- Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives

Requirements:

- 10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries
- Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs
- Experience launching innovative products and building category-defining brands
- Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics
- Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management
- Experience managing significant marketing budgets and measuring performance against business objectives
- Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance
- Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions
- Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments
- Exceptional communication, storytelling, executive presentation, and stakeholder management skills
- Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams
- Bachelor's degree required

Preferred Qualifications:

- MBA or other advanced degree preferred
- Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products
- Experience supporting both healthcare provider and direct-to-consumer commercialization strategies
- Experience leading marketing organizations through rapid growth, product launches, and category creation efforts
- Familiarity with reimbursement, patient access, and healthcare policy considerations

Compensation:

- Base Pay: >$240,000 (commensurate to experience) per year + Annual performance bonus
- Summary of benefits provided
- PTO policy

## About Noctrix Health

## Company Overview
- **One-liner**: Noctrix Health develops clinically validated wearable neuromodulation devices as non-pharmaceutical alternatives for managing chronic neurological disorders, starting with Restless Legs Syndrome (RLS).
- **Entity Type**: Private (Acquired by ResMed in May 2026 for $340M)
- **Headquarters**: Pleasanton, California, United States
- **Founded**: 2018
- **Founders**: Jonathan Charlesworth (CSO), Justin Kelly (SVP, Product), Steve Lien (SVP, Patient Access), Shriram Raghunathan (CEO)

## Core Business
- **Primary industry/industries**: Medical Device Manufacturing, Neuromodulation, Wearable Therapeutics, Sleep Health
- **Target customers**: B2B (healthcare providers, sleep clinics, DMEs) and B2C (patients with Restless Legs Syndrome)
- **Mission or purpose statement**: To innovate the next generation of clinically-validated wearable therapeutics to address the unmet needs of millions of people living with chronic medical conditions.

## Products & Services
- **[Nidra® Therapy (TOMAC Therapy)]**: A prescription wearable device that delivers Tonic Motor Activation (TOMAC) therapy to treat Restless Legs Syndrome (RLS). It is a non-pharmaceutical, clinically validated alternative that uses neuromodulation to alleviate symptoms without disrupting sleep. The therapy has received favorable inclusion in the American Academy of Sleep Medicine (AASM) clinical practice guidelines and has dedicated CMS reimbursement codes.

## Market Standing
- **Valuation/Market Cap**: Acquired by ResMed for $340 million (announced May 6, 2026).
- **Key Metric**: Total funding raised was approximately $57M (per CB Insights) to $107.2M (per LinkedIn), with the most recent round being a Series C - II. Annual revenue is estimated at $2.5M (pre-acquisition).
- **Notable Investors/Partners**: ResMed (acquirer), OrbiMed, Treo Ventures, The Blue Venture Fund, Sandbox Industries, Bridge Bank.
- **Growth Signals**: Headcount grew 100% YoY to 110 employees. The company secured dedicated CMS reimbursement codes for Nidra therapy. The therapy was included in new AASM clinical practice guidelines for RLS. The company was acquired by ResMed for $340M in May 2026, signaling strong validation and a major growth trajectory.

## Competitive Advantages
- **First-to-market with a non-pharmaceutical wearable for RLS**: Nidra therapy is a clinically validated, drug-free alternative for a condition affecting ~7% of adults globally, offering a significant differentiator in a market dominated by pharmaceuticals.
- **Strong clinical and regulatory moat**: The therapy has been included in AASM clinical practice guidelines and has dedicated CMS reimbursement codes, creating high barriers to entry for competitors.
- **Backed by ResMed**: The $340M acquisition by the global leader in sleep health provides immense resources, distribution channels, and market credibility.

## Strategic Focus
- **Post-acquisition scaling**: Following the acquisition by ResMed, the primary focus is on rapidly scaling U.S. commercialization, expanding market access, and integrating Nidra therapy into ResMed's global sleep health portfolio.
- **Expanding indications**: While currently focused on RLS, the company's platform technology has potential for treating other chronic neurological disorders.
- **Building the commercial engine**: The company is actively hiring across sales, marketing, patient access, and engineering roles to support its growth.

## Why Work Here
- **Patient-centered mission**: The company is deeply mission-driven, with a culture that prioritizes improving patient lives. Employees describe a strong sense of purpose in delivering life-changing therapy.
- **High-growth environment**: With 100% YoY headcount growth, a recent $340M acquisition, and 50+ open roles, this is a fast-scaling company with significant career advancement opportunities.
- **Culture of transparency and problem-solving**: The company emphasizes core values like "embrace the unknown," "build trust through transparency," and "win as a team," fostering a collaborative and innovative environment.
- **Remote-friendly**: Many roles are listed as remote, including sales, patient access, and support positions, though some engineering and marketing roles are based in Pleasanton, CA, or Pittsburgh, PA.
- **Strong engineering and clinical culture**: The team is a mix of seasoned medical device experts, neuroscientists, and engineers from the consumer electronics world, offering a unique blend of high-tech and life-science work.

## Sources
1. [noctrixhealth.com](https://noctrixhealth.com/)
2. [noctrixhealth.com/careers](https://noctrixhealth.com/careers/)
3. [greenhouse.io](http://job-boards.greenhouse.io/noctrixhealth)
4. [linkedin.com](https://www.linkedin.com/company/noctrix-health)
5. [cbinsights.com](https://www.cbinsights.com/company/noctrix-health)

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