---
title: 'Head of Marketing at Pergolux'
canonical: 'https://feeny.ai/job/head-of-marketing-pergolux-vancouver-khkspnsqhnjb'
type: 'job'
last_seen: '2026-09-04'
---

# Head of Marketing at Pergolux

- **Company:** Pergolux
- **Location:** Vancouver, Canada
- **Compensation:** $150k–$170k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/pergolux/58a7094c-2836-4a09-b3ba-dfad35390eba

## Job description

As the Head of Marketing, you will own the performance marketing strategy for the US market, driving profitable growth across the full customer journey by optimizing media mix allocation, revenue growth, and contribution margin while unlocking new scaling opportunities.

You will lead a local high-performing marketing team, bring strategic clarity to a fast-moving environment, and partner with leadership to convert market insights into measurable growth. This role goes beyond traditional paid acquisition, combining performance marketing with upper-funnel investment, strategic partnerships, and long-consideration customer journeys.

At PERGOLUX, we design and deliver Scandinavian-inspired pergolas and outdoor living solutions, driven by a collaborative, growth-oriented culture grounded in integrity, ambition, innovation, humility, appreciation, and unity.

## WHAT YOU’LL DO

- Own and execute the end-to-end performance marketing strategy for the US market, driving optimal media mix allocation, revenue growth, and contribution margin across the entire customer journey.
- Lead and develop the local marketing team, including Content and Influencer Marketing, while working closely with global Affiliates, Email/CRM, and Google/Meta specialists.
- Own a diversified media strategy spanning core performance channels such as Meta and Google, while identifying growth opportunities across Connected TV, upper-funnel media, strategic partnerships, and emerging channels.
- Establish robust measurement and attribution practices across CAC, MER/ROAS, incrementality, LTV, conversion, and contribution margin to protect profitability while scaling.
- Optimize complex, high-consideration customer journeys with sales cycles of 2–3+ months, connecting acquisition, nurturing, conversion, and retention strategies.
- Partner with Creative and Brand teams to build data-driven performance creative strategies, conducting full-funnel optimization across acquisition, conversion, and retention touchpoints.
- Collaborate directly with the Country Manager and Global Leadership on forecasting, annual and quarterly planning, market growth initiatives, cross-channel budget allocation, and agency and technology partnerships.

## WHAT YOU’LL BRING

- 8+ years of performance/growth marketing leadership experience scaling DTC or e-commerce businesses in the US market, with proven experience driving growth across high-AOV, high-consideration consumer journeys of 2–3+ months.
- Proven track record of directly managing $5M+ annual performance marketing budgets, with clear ownership of revenue, MER/ROAS, CAC, and contribution margin targets.
- Deep operational expertise across primary paid acquisition channels, particularly Meta and Google, alongside strong knowledge of lifecycle marketing including Email/CRM and Affiliates.
- Experience developing marketing strategies beyond traditional paid acquisition, with exposure to Connected TV, upper-funnel media, and/or strategic partnerships.
- Strong command of data analytics, incrementality testing, multi-touch attribution, forecasting, CRO, and cohort-based LTV analysis.
- Strong commercial and financial acumen, with the ability to translate marketing performance into strategic decisions that directly impact revenue, profitability, and overall P&L health.
- Proven ability to build, manage, and mentor internal teams while effectively managing and holding external agency partners accountable.
- A strategic yet hands-on, egoless leadership style aligned with PERGOLUX’s values of unity, ambition, innovation, appreciation, humility, and integrity.

## NICE TO HAVE

- Experience marketing high-ticket or aspirational consumer products, such as automotive, luxury home goods, outdoor equipment, or similar categories involving longer consideration cycles and emotional lifestyle positioning.
- Demonstrated success scaling a European or international brand within the US or North American consumer market, including an understanding of regional preferences, seasonality, and local channel dynamics.
- Experience leading or supporting major product launches and go-to-market strategies, including cross-channel planning, budget allocation, and performance measurement.
- Experience with Connected TV, strategic partnerships, influencer marketing, SEO/content, and other upper-funnel growth channels.
- Experience overseeing high-impact visual and UGC content strategies designed to build consideration and trust for high-ticket purchases.
- Proficiency with modern analytics and marketing technology, such as GA4, Looker/Tableau, SQL, CDPs, and advanced attribution platforms.
- Hands-on experience leveraging AI/LLM tools for strategic planning, audience research, creative development, analytics, or workflow automation.
- Experience vetting, onboarding, and managing specialist US media-buying, creative, PR, or marketing agencies.

## BENEFITS

- Comprehensive health insurance coverage.
- Retirement plan options.
- Paid vacation and sick days.
- An international, collaborative work environment that values creativity and innovation.
- Professional growth opportunities in a rapidly scaling e-commerce company.
- Team culture & events including team-building activities, seasonal celebrations, and after-work gatherings.
- Employee discounts on all PERGOLUX products.
- Comfortable workspace with complimentary snacks and beverages.

## HOW TO APPLY

To apply for this role, please submit your application through our official channels.

Learn more about us on the PERGOLUX Career Page https://pergolux.de/pages/career?utm_source=chatgpt.com and follow our updates on PERGOLUX LinkedIn https://de.linkedin.com/company/pergolux?utm_source=chatgpt.com.

## About Pergolux

## Company Overview
- **One-liner**: Pergolux sells aluminum pergolas and winter gardens directly to consumers, aiming to transform outdoor living spaces globally.
- **Entity Type**: Private (Funding not publicly disclosed)
- **Headquarters**: Berlin, Germany
- **Founded**: 2021
- **Founders**: Johannes Lauchenauer (Co‑founder & Chief Executive Officer)

## Core Business
- **Primary industry/industries**: Online and Mail Order Retail / E‑commerce for outdoor living products
- **Target customers**: B2C (homeowners and property owners looking for premium, easy‑to‑assemble pergola and winter garden solutions)
- **Mission or purpose statement**: “We increase people’s quality of living by providing the best outdoor living experience in the world!” [pergolux.de](https://pergolux.de/pages/ueber-uns)

## Products & Services
- **Aluminum Pergolas**: Modular, DIY‑friendly pergola systems available in multiple sizes and styles, designed for durability and easy assembly.
- **Winter Gardens**: Enclosed outdoor extensions that enable year‑round use of outdoor spaces.
- **Accessories & Add‑ons**: Optional side panels, lighting, heating, and other components to customise the outdoor space.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Headcount of 152 employees (+78.2% YoY); total funding or annual revenue not publicly reported, but company states it is “on the Autobahn to a billion EUR yearly revenue”. [pergolux.careers](https://pergolux.careers/)
- **Notable Investors/Partners**: No external investors or strategic partners publicly named.
- **Growth Signals**:
  - Workforce grew 78.2% year‑over‑year (from 59 to 152 employees). [linkedin.com/company/pergolux](https://www.linkedin.com/company/pergolux)
  - Monthly web traffic increased 159.1% year‑over‑year (210,902 monthly visits). [linkedin.com/company/pergolux](https://www.linkedin.com/company/pergolux)
  - Active job postings: 28 (down 26.3% month‑over‑month, but up 16.7% year‑over‑year). [linkedin.com/company/pergolux](https://www.linkedin.com/company/pergolux)
  - Headquartered in Berlin with offices in 14 countries including the US, UK, Canada, Chile, Norway, and Australia. [linkedin.com/company/pergolux](https://www.linkedin.com/company/pergolux)

## Competitive Advantages
- **Norwegian design heritage** combined with a direct‑to‑consumer e‑commerce model that keeps prices fair.
- **DIY‑friendly assembly** – products are engineered for customers to build themselves, reducing installation costs.
- **Global scale with local hubs** – physical offices in key markets allow for rapid customer support and logistics.
- **High growth momentum** – fast‑scaling team, rising web traffic, and ambitious revenue targets signal a strong market position.

## Strategic Focus
- **Global expansion**: Already operating in 14 countries, with continued hiring across sales, marketing, and operations to penetrate new markets.
- **Operational scaling**: Investing in logistics, warehousing, and order management to support rapid order volume growth.
- **Product innovation**: Iterating on pergola designs and accessories to maintain a competitive edge in outdoor living.

## Why Work Here
- **Culture**: “Move fast, break things” – a dynamic, fast‑paced environment where change is constant and employees are encouraged to take ownership and iterate quickly. [pergolux.careers](https://pergolux.careers/)
- **Work policy**: Predominantly onsite – 4 days per week in the office (8:30am – 5:00pm). Some teams/locations offer flexible hybrid or remote options (e.g., one week per year working from anywhere). [pergolux.careers](https://pergolux.careers/)
- **Visa/relocation**: The company does not offer work visa sponsorship or relocation assistance at this time. [pergolux.careers](https://pergolux.careers/)
- **Perks & benefits**: Team breakfasts, vibrant workplace, competitive compensation, and the chance to contribute to a business targeting €1B in revenue.
- **Hiring philosophy**: “We hire based on talent, not on experience.” Emphasis on drive, versatility, and adaptability over domain knowledge (e.g., “As long as you can spell pergolas, we can teach you the rest”). [pergolux.careers](https://pergolux.careers/)
- **Employee rating**: 4.3/5.0 (13 reviews) – Culture: 4.4, Career: 4.3, Compensation: 4.0, Work‑Life: 3.9. [linkedin.com/company/pergolux](https://www.linkedin.com/company/pergolux)

## Sources
1. [pergolux.careers](https://pergolux.careers/) – Careers site with FAQ, culture, and hiring process.
2. [linkedin.com/company/pergolux](https://www.linkedin.com/company/pergolux) – Company profile with employee count, growth, offices, and tech stack.
3. [builtin.com/company/pergolux](https://builtin.com/company/pergolux) – Job listings and office details.
4. [pergolux.de/pages/ueber-uns](https://pergolux.de/pages/ueber-uns) – About page with mission and values.
5. [pergolux.de](https://pergolux.de/) – Homepage with product overview.

## Other roles at Pergolux

- [Técnico de Bodega y Transporte](https://feeny.ai/job/tecnico-de-bodega-y-transporte-pergolux-warehouse-rbe6dyhn2ntw) — Warehouse, Chile
- [Talent Acquisition Specialist](https://feeny.ai/job/talent-acquisition-specialist-pergolux-vancouver-1w7vxrt3e5tj) — Vancouver, Canada
- [Working Student – Talent Acquisition (m/w/d)](https://feeny.ai/job/working-student-talent-acquisition-m-w-d-pergolux-berlin-3sxf4e2k2gka) — Berlin, Germany
- [Werkstudent:in – Talent Acquisition (m/w/d)](https://feeny.ai/job/werkstudent-in-talent-acquisition-m-w-d-pergolux-berlin-h8gntj0h1f6z) — Berlin, Germany
- [Associate Inbound Sales UK](https://feeny.ai/job/associate-inbound-sales-uk-pergolux-chalgrove-office-kav50p00rfhj) — Chalgrove Office, United Kingdom
- [Product Manager - Product Launches](https://feeny.ai/job/product-manager-product-launches-pergolux-frankfurt-16b7j3s2cq99) — Frankfurt, Germany
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-pergolux-berlin-js2t69dmbahj) — Berlin, Germany
- [Accountant](https://feeny.ai/job/accountant-pergolux-bielany-wroc-awskie-g1ef7pt1qy54) — Bielany Wrocławskie, Poland
- [Warehouse Pick/Packer](https://feeny.ai/job/warehouse-pick-packer-pergolux-sydney-h88sjq5qz5cj) — Sydney, Australia / Ingleburn, Australia
- [Senior UX Designer](https://feeny.ai/job/senior-ux-designer-pergolux-berlin-kc15wnayt25j) — Berlin, Germany