--- title: 'Head of Marketing at Primer' canonical: 'https://feeny.ai/job/head-of-marketing-primer-san-francisco-vt816bbtz4nb' type: 'job' last_seen: '2026-09-09' --- # Head of Marketing at Primer - **Company:** Primer - **Location:** San Francisco, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-07-02 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/primer/32457d44-7d65-4701-8266-bfe90abc438e ## Job description ## ABOUT PRIMER Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders. Primers shaped the first 200 years of American children. Primer will ready them for the next. ## ABOUT THE ROLE Primer has all the makings of an iconic brand: a big vision to solve one of the hardest problems in America, real stories of lives we’ve changed across the country, and strong cultural tailwinds pushing us forward. We hear from parents, educators, legislators, and community leaders every day about the lives we’re changing — from families who felt stuck in the traditional system and now see their child thriving at Primer, to parents who “feel like they have their child back” after a few months at Primer. Your job is to harness this momentum and craft a brand that millions of families from all walks of life trust with the most important decision they make each year: their child’s school. You will own the entire surface area of Primer’s marketing — from our big-picture narrative to individual brand assets across visual design, photography, film content, and copy. You’ll inherit our existing brand systems, which you see today across Primer.com http://Primer.com, and be tasked with growing this foundation into the future of Primer’s brand. There are three unique challenges in this role: - First, our brand must be both aspirational and accessible. Most education brands opt for pure exclusivity or pure accessibility, but that won’t work for Primer. - Second, we are a central marketing & brand org with dozens (and soon hundreds) of local Primers. These campuses are the primary way families experience the Primer brand post-enrollment, and nailing the local manifestation of our brand will require systems that scale down to (and empower) those working at the campus level. - Finally, you’ll need to develop (or have) a nuanced intuition for how Primer should fit into the overall education ecosystem. Education is tough, riddled with many strong opinions, which presents both a challenge and an opportunity. If you shape our public perception with conviction — and succeed — you will have crafted one of the all-time great American brands. ## RESPONSIBILITIES - Define what Primer stands for. Codify what Primer means to parents, educators, and the community. - Build the local engine. How quickly we enroll students in each new Primer — the 'enrollment ramp' as we call it internally — is the most sensitive variable in our expansion motion. You'll build the repeatable field marketing system that steepens this curve: open houses, local social proof, and dozens ideas we haven't yet thought of. Most importantly, you'll hand this engine to campus teams to execute locally. - Build the referral system that turns happy parents into growth channels. - Build the operating system that dials in every public-facing artifact we ship. You'll fight the approval-chain-by-vibes with clear standards and (quick) checks against them. - Partner with Growth, Admissions, and Product to establish the messaging, identity, and creative standards used across marketing, admissions, and the product experience, enabling each team to execute within those standards. - Lay the groundwork for employer brand and PR, so our story lands with parents, future staff, and the public alike. ## WHAT WE'RE LOOKING FOR - Experience marketing to parents or families. You’ve built brands that feel both aspirational and accessible, and understand what it takes to connect with everyday American families. - You've worked in a multi-site business. Lots of locations, one brand, every one needing to feel local. You've lived that problem and solved some version of it. - You've built a marketing function from zero to 1. If you've only inherited or maintained a marketing motion, this role isn't for you. - A crisp writer and editor with taste. You can set the voice and language standards and enforce them. - Authenticity. We take families, students, and the teachers who serve them seriously. You'll make sure the brand does too, in every community we're in. WHY THIS ROLE MAY NOT BE A FIT - You're a performance marketer at heart. Our paid marketing motion lives under our growth function and is already a high-performing machine. This role will partner on all things brand, creative, and non-paid channels — positioning, local launch, referral, creative, and more. - You want a pure-play exec role. This may grow into that. Today it's a hands-on player-coach role. Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply. ## About Primer ## Company Overview - **One-liner**: Primer operates a network of microschools that combine teacher-led instruction with adaptive technology to deliver a timeless, fundamentals-focused education for K-8 students. - **Entity Type**: Private (microschool network; notable funding includes the $1M Yass Prize, venture-backed but terms undisclosed) - **Headquarters**: Miami, Florida, United States - **Founded**: 2019 - **Founders**: Ryan Delk (Co-Founder & CEO) ## Core Business - **Primary industries**: K-12 Education (Microschools) - **Target customers**: B2C families seeking an alternative to traditional public schools; also partners with state scholarship programs to make tuition accessible. - **Mission or purpose statement**: “Give children the strongest beginning possible” by “rebuilding American education for the centuries ahead” – inspired by the original primers and the one-room schoolhouse model. ## Products & Services - **Primer Microschools (K-2, 3-5, 6-8 cohorts)**: Physical campuses offering a teacher-led, mastery-based curriculum focused on reading, writing, math, and real-world projects. Technology is used intentionally to personalize learning, provide real-time progress tracking for parents, and give teachers actionable insights. Type: Education Service (in-person microschool). ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metrics**: Won the $1M 2024 Yass Prize; operates campuses in Florida, Alabama, Arizona, and as of 2026, expanding into Texas. - **Notable Investors/Partners**: Yass Prize (2024 winner), various state scholarship/ESA programs in Florida, Alabama, Arizona, and Texas. - **Growth Signals**: Rapid geographic expansion (from one Miami campus in 2023 to multiple states by 2026); strong national attention and awards; growing headcount with open roles across departments. ## Competitive Advantages - **Historical model reimagined**: Blends the structure of a one-room schoolhouse (mixed ages, close guidance, shared responsibility) with modern adaptive technology. - **Mastery-based progression**: Students advance only after mastering concepts, using nationally-normed assessments and weekly goals. - **Strong family engagement**: Real-time progress dashboards give parents transparency and keep them connected. - **Accessibility via state scholarships**: Keeps tuition affordable for a wide range of families. ## Strategic Focus - **Nationwide expansion**: Scaling to new states where school-choice policies allow, opening new campuses to serve more families. - **Curriculum refinement**: Continuing to develop the “timeless foundations” approach, emphasizing literacy, numeracy, and agency. - **Talent acquisition**: Hiring entrepreneurial leaders (General Managers, Head of Campus Teams, Product Managers) to drive growth and operational excellence. ## Why Work Here - **Mission-driven culture**: Every role directly impacts children’s lives and the future of American education. Employees describe the work as “truly rewarding” and “meaningful.” - **High-performance environment**: The company explicitly states “our work is not for the faint of heart” and values “excellence and growth” alongside “care and community.” - **Tight-knit teams**: Small campuses and a unified purpose create a supportive, collaborative atmosphere. - **Locations**: Physical campuses in multiple states (FL, AL, AZ, TX); corporate/remote roles may also be available (job postings list “Pick your location”). - **Notable perks**: Not detailed, but emphasis on “the best work of your life” and spending time on the hardest problems in education. ## Sources 1. [primer.com/careers](https://primer.com/careers) 2. [primer.com/company](https://primer.com/company) 3. [primer.com/](https://primer.com/) 4. [primer.com/approach](https://primer.com/approach) 5. [jobs.ashbyhq.com/primer](https://jobs.ashbyhq.com/primer/54541971-7c91-4c38-a5da-aac7f21eb28c) ## Other roles at Primer - [Revenue Operations Lead](https://feeny.ai/job/revenue-operations-lead-primer-remote-2nczkctm0zdf) - [Assistant Teacher (Primer Guide) | Texas](https://feeny.ai/job/assistant-teacher-primer-guide-texas-primer-san-antonio-jh8m3p9hg9a5) — San Antonio, TX - [Spring/Summer 2027 Engineering Intern](https://feeny.ai/job/spring-summer-2027-engineering-intern-primer-san-francisco-vh0n9w79zd3w) — San Francisco, CA - [Admissions Representative](https://feeny.ai/job/admissions-representative-primer-houston-tr4rgexy3ryf) — Houston, TX - [Admissions Representative](https://feeny.ai/job/admissions-representative-primer-pensacola-44arb4tk16kf) — Pensacola, FL - [Admissions Representative](https://feeny.ai/job/admissions-representative-primer-orlando-baq2bzqgpc4w) — Orlando, FL - [Admissions Representative](https://feeny.ai/job/admissions-representative-primer-mobile-ppamkecydf1t) — Mobile, AL - [Admissions Representative](https://feeny.ai/job/admissions-representative-primer-miami-rfvht811r57e) — Miami, FL - [Aftercare Program Guide](https://feeny.ai/job/aftercare-program-guide-primer-scottsdale-thxhd1y5w365) — Scottsdale, AZ - [Program Lead, Math](https://feeny.ai/job/program-lead-math-primer-remote-8nsjzkwghg1h)