---
title: 'Head of Marketing at Truv'
canonical: 'https://feeny.ai/job/head-of-marketing-truv-miami-0tm096wzqq22'
type: 'job'
last_seen: '2026-09-12'
---

# Head of Marketing at Truv

- **Company:** Truv
- **Location:** Miami, FL
- **Compensation:** $180k–$240k
- **Work type:** remote
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/truv/a6433033-976a-464b-bde8-de8d415fba65

## Job description

Truv is transforming the financial data industry with a secure and real-time API platform for payroll account access. Our technology streamlines income and employment verification, direct deposit switching, and more—eliminating outdated processes and unlocking greater financial opportunities. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach. Our leadership team brings expertise from industry giants like Apple, Carta, Venmo, MX, and Okta, driving the future of financial data access.

About the Job:

We are seeking a Head of Marketing to build and scale Truv’s demand generation engine. This is a highly hands-on role focused on generating pipeline through paid acquisition, events, integrated campaigns, and rapid growth experimentation.

You’ll own marketing strategy and execution while partnering closely with Sales and leadership to turn marketing investment into measurable pipeline and revenue.

## What You’ll Do

- Own Truv’s demand generation strategy, marketing pipeline targets, and budget.
- Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
- Own our events strategy across industry conferences, executive dinners, webinars, and Truv-hosted events.
- Build integrated campaigns targeting our highest-priority accounts and buyer personas.
- Partner closely with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
- Continuously test new channels, audiences, creative, messaging, and offers to unlock growth.
- Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
- Build and manage the internal team, agencies, and partners needed to scale.

## Who You Are

- 8+ years of B2B marketing experience, ideally within a high-growth SaaS or fintech company.
- Deep understanding of public sector business preferred prior experience working with state and federal agencies.
- Proven track record building demand generation programs that produce measurable pipeline and revenue.
- Deep experience with paid acquisition, events, and integrated B2B campaigns.
- Highly analytical and comfortable owning budgets, funnel metrics, attribution, and ROI.
- Strong understanding of enterprise B2B sales cycles and account-based marketing.
- Hands-on operator who can move seamlessly between strategy and execution.
- Creative experimenter who moves quickly, tests ideas, and doubles down on what works.
- Strong partner to Sales with a revenue-first mindset.
- Experience building and leading high-performing marketing teams.

Success Metrics

- Marketing-sourced and influenced pipeline.
- Qualified opportunities generated.
- CAC and cost per opportunity.
- Paid acquisition performance and conversion.
- Event-generated pipeline and ROI.
- Funnel conversion rates.
- Revenue growth attributable to marketing.

## Benefits

- Competitive salary and equity package.
- Fully Remote.
- Health, dental, and vision benefits.
- 401(k).
- Flexible time off.
- High-impact role with significant ownership.
- Opportunity to build Truv’s marketing engine from the ground up.

## About Truv

## Company Overview
- **One-liner**: Truv is a consumer-permissioned open finance data platform that enables businesses to verify income, employment, assets, and insurance, and switch direct deposits through a unified API.
- **Entity Type**: Private (Series A, $25M led by Kleiner Perkins in 2022)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Kirill Klokov (CEO) and Ilya Chatsviorkin (CTO)

## Core Business
- **Primary industry/industries**: Financial Services, Fintech, Data Verification
- **Target customers**: B2B – mortgage lenders, banks, credit unions, auto lenders, tenant screeners, background screeners, government agencies (public sector)
- **Mission or purpose statement**: To put financial data back in the hands of consumers and help institutions make faster, more accurate decisions while expanding access for more consumers.

## Products & Services
- **Income & Employment Verification API**: Consumer-permissioned payroll, bank, tax, and document-based verification to replace traditional methods like The Work Number. Covers ~96% of the U.S. workforce. (API/SaaS)
- **Asset Verification**: Verifies assets via consumer-permissioned bank and financial account connections. (API/SaaS)
- **Insurance Verification**: Verifies insurance coverage through direct consumer-permissioned connections. (API/SaaS)
- **Direct Deposit Switching**: Enables consumers to switch direct deposits instantly via payroll connections, helping banks and fintechs grow deposits. (API/SaaS)
- **MyTruv (Consumer App)**: An AI-powered money autopilot that tracks income, spending, and bills – currently building social presence and UGC. (Consumer app)
- **Document Fraud Detection**: 99.9% fraud detection accuracy for uploaded documents. (AI/API)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding: $28.5M (Seed $3.5M in 2021, Series A $25M in March 2022 led by Kleiner Perkins with NYCA and others); Annual Revenue: $4M (estimated)
- **Notable Investors/Partners**: Kleiner Perkins, NYCA; Partners include Fannie Mae (Day 1 Certainty / DU validation service provider) and Freddie Mac (Loan Product Advisor AIM provider) – the only consumer-permissioned VOIE platform with both accreditations.
- **Growth Signals**: 63 employees (+8.7% YoY), 200+ customers, 12,800+ unique integrations, 2.3M+ employers mapped, 14,000+ financial institutions reachable, 30-second average verification speed, 99.9% platform uptime, expansion into public sector, launch of MyTruv consumer app.

## Competitive Advantages
- **Unified platform**: Single API for income, employment, asset, insurance, and document verification – reduces vendor complexity.
- **Coverage & compliance**: Direct connections to 96% of U.S. workforce; SOC 2 Type II, FCRA compliant, Section 508/WCAG 2.1 AA accessible.
- **Cost savings**: Up to 80% cost savings versus traditional verification providers (e.g., The Work Number).
- **GSE approvals**: Only consumer-permissioned VOIE platform approved by both Fannie Mae and Freddie Mac – critical for mortgage lending.
- **In-house built**: All products built and operated in-house with no third-party verification intermediaries.
- **High pull-through**: Waterfall methodology (payroll → bank → tax → document) maximizes successful verification rates.

## Strategic Focus
- **Current priorities**: Deepening mortgage and consumer lending verticals, expanding into public sector (social services), growing the MyTruv consumer app with AI-powered financial management, and scaling integrations (already 12,800+ payroll/employer connections).
- **Direction for growth**: Becoming the standard open finance verification infrastructure for all lending, benefits, and employment decisions; adding more data types (tax, insurance, raw transaction data) and expanding globally.

## Why Work Here
- **Culture highlights**: Employer rating 3.8/5 (45 reviews) with strong compensation score (4.0) and career growth (3.7). Remote-first with distributed team across 12 countries (US, Canada, Serbia, Georgia, Spain, Armenia, Cyprus, Portugal, Israel, Montenegro, and more). Technical roles dominate – engineering, product, data.
- **Remote/hybrid policy**: Fully remote with global hiring; roles listed for Spain and worldwide. Flexible work model.
- **Notable perks**: Work with a leadership team from Apple, Carta, Venmo, MX, Okta; backed by top-tier VC (Kleiner Perkins); opportunity to work on cutting-edge open finance infrastructure and AI consumer products.
- **Open roles (as of search)**: Senior Solutions Architect (Public Sector), Senior Software Engineer (Integrations/Crawler) – multiple openings, Lead Product Manager (Data Sources), Customer Success Manager.

## Sources
1. [LinkedIn Company Page](https://linkedin.com/company/truvhq)
2. [Truv About Us](https://truv.com/about-us)
3. [Truv Why Truv](https://truv.com/why-truv)
4. [Truv Careers Page (Lever)](https://jobs.lever.co/truv)
5. [tryremotely.com – Truv Profile](https://tryremotely.com/company/truv)

## Other roles at Truv

- [Partnerships Manager, Mortgage](https://feeny.ai/job/partnerships-manager-mortgage-truv-remote-c0gvsmx1esn5)
- [Account Executive, Mortgage](https://feeny.ai/job/account-executive-mortgage-truv-remote-zdcsnt8mbgw7)
- [VP, Mortgage](https://feeny.ai/job/vp-mortgage-truv-remote-21a0sjwvsjsf)
- [Community & Content Lead](https://feeny.ai/job/community-content-lead-truv-remote-mqchr9nm07sq)
- [Customer Success Director, Public Sector](https://feeny.ai/job/customer-success-director-public-sector-truv-miami-rhw5g26gxm7v) — Miami, FL
- [Lead Product Manager, Data Sources](https://feeny.ai/job/lead-product-manager-data-sources-truv-remote-cyvqac8b17ww)
- [Lead Technical Account Manager, Public Sector](https://feeny.ai/job/lead-technical-account-manager-public-sector-truv-remote-ztba8nwc9ad2)
- [Lead Product Manager, Client & Developer Experience](https://feeny.ai/job/lead-product-manager-client-developer-experience-truv-miami-afspmwjam7gj) — Miami, FL
- [Software Engineer - Data Sources Team](https://feeny.ai/job/software-engineer-data-sources-team-truv-portugal-401mzw9hv8da) — Portugal
- [Senior FrontEnd Engineer](https://feeny.ai/job/senior-frontend-engineer-truv-spain-shc8sbrhyw7g) — Spain