---
title: 'Head of Marketing- US at Plotline'
canonical: 'https://feeny.ai/job/head-of-marketing-us-plotline-san-francisco-s0etj1vhbafr'
type: 'job'
last_seen: '2026-10-29'
---

# Head of Marketing- US at Plotline

- **Company:** Plotline
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.ashbyhq.com/plotlineso/4d940924-7657-4279-8cda-7bee56c8d4a8

## Job description

## The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

## What you'll do

- Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
- Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
- Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
- Test segments, subject lines, offers, and channels, and document results
- Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
- Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

## What we're looking for

Required

- 8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
- Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
- Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
- Has written and A/B tested outbound copy
- Has owned a pipeline or revenue target jointly with Sales
- Reports on funnel metrics, conversion rates, attribution, and forecasts
- Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

## Nice to have

- Paid acquisition experience (search, paid social, retargeting, ABM advertising)
- Experience running events, communities, or partnerships that sourced pipeline
- Experience launching marketing in a new market, segment, or region
- Experience with product-led or sales-assisted motions

Outcomes By 90 days

- $1.5M in qualified pipeline

By 12 months

- $10M in qualified pipeline
- At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline

## About Plotline

## Company Overview
- **One-liner**: Plotline is an AI-native omnichannel customer engagement platform that lets product and growth teams build and launch in-app experiences and outbound campaigns without engineering dependency.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Salt Lake City, Utah, United States (with a strong presence in India)
- **Founded**: 2021
- **Founders**: Shubham Jindal and Adarsh Tadimari

## Core Business
- **Primary industry**: Customer engagement / marketing technology (MarTech)
- **Target customers**: B2B – product and growth teams at consumer-facing apps (fintech, edtech, gaming, commerce, health)
- **Mission**: Give product and growth teams the power to engage users inside their apps – without waiting on engineering.

## Products & Services
- **Plotline Platform (AI-Native)**: Unified platform combining product experiences (tooltips, stories, spotlights, games, surveys, scratch cards, streaks) with outbound channels (email, push, WhatsApp, SMS, RCS) and analytics. Key AI features include AI Segmentation (describe audience in plain language), AI Creative Generation (on-brand banners and copy), and AI Campaign Review (pre-launch quality checks). [plotline.so](https://www.plotline.so/)
- **Agentic Customer Engagement**: An AI marketer per user that reads the full user story (events, tickets, chats) and autonomously decides which message, channel, and creative to send – or whether to send anything at all. [plotline.so](https://www.plotline.so/)
- **Experience Library**: Pre-built templates for gamification, videos, stories, tooltips, banners, and more – all no-code and deployable without an app release.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of **$2.6M** (Seed round, May 2024). Annual revenue not disclosed. Serves **300M+ end users** and runs **700M+ agents/month**. [tracxn.com](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)
- **Notable Investors/Partners**: **Elevation Capital** (lead investor in Seed round). Customers include Dream11, CoinDCX, Zepto, BharatPe, Step Banking, Upstox, Kredivo Group. [plotline.so](https://www.plotline.so/)
- **Growth Signals**: Headcount grew ~32% YoY (22 employees per LinkedIn, 32 per Tracxn as of Jan 2026). Active job postings: 12. Expanding into MENA, SEA, and US markets with dedicated sales roles. [linkedin.com](https://www.linkedin.com/company/plot-line)

## Competitive Advantages
- **AI-Native Architecture**: The entire platform is built around AI agents that handle segmentation, creative generation, and campaign review – not bolted on after the fact.
- **Zero SDK Crashes**: The SDK has never crashed in production, a critical reliability claim for consumer apps. [plotline.so](https://www.plotline.so/about)
- **Unified Product + Outbound**: Replaces multiple point solutions (Braze, MoEngage, CleverTap, etc.) with one platform covering in-app experiences, outbound channels, and analytics.
- **Sub-100ms Latency**: Real-time triggers and agent decisions at low latency, enabling instant user responses.

## Strategic Focus
- **Global Expansion**: Hiring founding account executives for MENA and SEA regions, plus enterprise SDRs for the US market.
- **Product Development**: Deepening AI capabilities (agentic engagement, multi-channel orchestration) and expanding the experience library.
- **Enterprise Adoption**: Winning larger consumer apps and building out customer success and support teams to serve a growing customer base.

## Why Work Here
- **Scale & Impact**: The SDK runs on 300M+ devices; work directly impacts millions of real users every day. [plotline.so](https://www.plotline.so/careers/)
- **Small, High-Output Team**: No bureaucracy – ideas go from concept to production in days. Employees take extreme ownership of their work. [plotline.so](https://www.plotline.so/about)
- **Hard Engineering Problems**: Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders – genuinely challenging work.
- **Culture**: Transparent and direct communication, customer obsession, and a bias for action. Remote/hybrid policy not explicitly stated, but the team spans India and the US, suggesting flexible work arrangements.
- **Open Roles**: Engineering Lead, SDE2 Mobile, SDE2 Frontend, Customer Success Manager, Account Executive, Technical Support Engineer, and more. [plotline.so](https://www.plotline.so/careers/)

## Sources
1. [plotline.so - About page](https://www.plotline.so/about)
2. [plotline.so - Careers page](https://www.plotline.so/careers/)
3. [plotline.so - Homepage](https://www.plotline.so/)
4. [linkedin.com - Plotline company page](https://www.linkedin.com/company/plot-line)
5. [tracxn.com - Plotline profile](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)

## Other roles at Plotline

- [Enterprise SDR - India](https://feeny.ai/job/enterprise-sdr-india-plotline-bengaluru-503rv2fjwysb) — Bengaluru, India
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-plotline-bengaluru-yb3282gf5rab) — Bengaluru, India
- [Head of Marketing](https://feeny.ai/job/head-of-marketing-plotline-bengaluru-w27vbs8kbjby) — Bengaluru, India
- [Head of Revenue, India](https://feeny.ai/job/head-of-revenue-india-plotline-bengaluru-sgx0nfn27smq) — Bengaluru, India
- [Enterprise Customer Success Manager - US](https://feeny.ai/job/enterprise-customer-success-manager-us-plotline-san-francisco-agjvskhe0z99) — San Francisco, CA
- [Frontend Engineer (SDE-2)](https://feeny.ai/job/frontend-engineer-sde-2-plotline-bengaluru-mtte65smkj0h) — Bengaluru, India
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-plotline-bengaluru-fm9vphgsvymr) — Bengaluru, India
- [Executive Assistant to the Founder(s)](https://feeny.ai/job/executive-assistant-to-the-founder-s-plotline-bengaluru-scbpy4ns7wdq) — Bengaluru, India
- [Product Manager](https://feeny.ai/job/product-manager-plotline-bengaluru-mjvr1zx4w8d5) — Bengaluru, India
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-plotline-bengaluru-9aaymt4y75wj) — Bengaluru, India