---
title: 'Head of Marketing, US at Who Gives A Crap'
canonical: 'https://feeny.ai/job/head-of-marketing-us-who-gives-a-crap-los-angeles-ca-5e9epha22tek'
type: 'job'
last_seen: '2026-09-04'
---

# Head of Marketing, US at Who Gives A Crap

- **Company:** Who Gives A Crap
- **Location:** Los Angeles CA, United States
- **Work type:** remote
- **Posted:** 2026-03-23
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/whogivesacrap/jobs/8458073002

## Job description

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2026, we’ve contributed over $20 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses the UK, US, Australia and Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

The purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.

If you worked here this past month here are some things you might have been involved in

- Owning the US brand and growth strategy end-to-end - from local brand activations to acquisition channel testing - ensuring every investment is building toward a dominant challenger position in the US.
- Leading the integration of brand and performance channels, working with the Global Growth Marketing and the Brand & Creative CoEs to make sure US narratives are showing up effectively in paid media and earned content alike.
- Driving acquisition and retention experiments, in collaboration with the Global Growth Marketing CoE, and use those results to inform how we scale nationally.
- Holding the full funnel together: connecting awareness and acquisition activity to retention outcomes, and feeding customer insight back into creative and channel decisions.
- Partnering with Finance and Analytics to track what's working - CAC efficiency, DMA awareness progress, and brand investment ROI - and make the case for where to double down.
- Leading and developing a small US-local team (Growth, Brand Activations, Performance Creative), while building the playbooks that let the team execute independently as we scale.

Let’s talk about you

You are a strategic and inspiring growth leader

You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.

You thrive on measurable impact

Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

- Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world.
- Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities.
- The Best Perk: You’ll also get free toilet paper (yes, you read that right)!
- Proud Team: Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap.

Have you made it this far?

Research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water to everyone in the world.

## About Who Gives A Crap

## Company Overview
- **One-liner**: Who Gives A Crap makes eco-friendly toilet paper and household products from recycled fibers and bamboo, donating 50% of its profits to fund clean water and sanitation projects worldwide.
- **Entity Type**: Private (bootstrapped/crowdfunded)
- **Headquarters**: Los Angeles, California, USA (with remote hubs in Australia, the Philippines, China, the UK, and Europe)
- **Founded**: Conflicting reports – Built In lists 2023, but the company’s own narrative (crowdfunding campaign with CEO sitting on a toilet for 50 hours) suggests an earlier origin (circa 2012). No definitive year was found in the provided sources.
- **Founders**: Simon (CEO, surname not provided in available sources) and co-founders (names not detailed in the search results).

## Core Business
- **Primary industry**: Eco-friendly consumer goods (toilet paper, paper towels, tissues, and other household products)
- **Target customers**: B2C – environmentally conscious consumers, households, and businesses seeking sustainable alternatives
- **Mission**: “Uncrap the world” – ensure everyone has access to clean water and a toilet within our lifetime.

## Products & Services
- **Eco-Friendly Toilet Paper**: Made from 100% recycled fibers or bamboo; soft, strong, and plastic-free. Sold direct-to-consumer via subscription or one-time purchase.
- **Paper Towels & Tissues**: Additional sustainable household paper products (inferred from “added new products to our line up”).
- **Impact Model**: 50% of profits donated to non-profits working on clean water and sanitation. Over $11.22 million AUD (~$7.5 million USD) donated to date.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding not available (started via crowdfunding); annual revenue not publicly reported
- **Notable Investors / Partners**: None mentioned in provided sources; crowdfunded initially; B Corp™ certified, FSC® certified
- **Growth Signals**: 
  - ~250 employees globally (Built In)
  - Remote-first team with hubs across multiple continents
  - B Corp score of 125.5 (very high)
  - 98% employee engagement pride score

## Competitive Advantages
- **Mission-Driven Model**: 50% of profits donated to a compelling cause – clean water and sanitation – creating strong brand loyalty and purpose.
- **Sustainability Certifications**: B Corp™ and FSC® certified, ensuring high environmental and social standards.
- **Product Quality & Innovation**: Eco-friendly products that are “softest, strongest, most delightful” – proving sustainability doesn’t mean compromise.
- **Direct-to-Consumer Subscription Model**: Predictable revenue, low overhead, and strong customer retention.

## Strategic Focus
- **Expanding Product Line**: Moving beyond toilet paper into paper towels, tissues, and other household essentials.
- **Scaling Impact**: Increasing donations and reaching more people with clean water and sanitation.
- **Global Remote Workforce**: Building a distributed team to attract top talent worldwide while maintaining a strong culture.

## Why Work Here
- **Remote-First Culture**: Fully distributed team with no central office; employees work from anywhere in hubs across Australia, Philippines, China, US, UK, and Europe. Flexible work hours.
- **Generous Benefits**: Health, dental, and vision insurance; generous PTO and paid sick days; generous parental leave.
- **High Engagement**: 98% of employees are proud to work here (internal survey). Strong sense of purpose and community.
- **Values-Driven**: Emphasis on “Kembot” (work hard, have fun), “Deliver & delight,” “Progress over perfection,” and “Give a crap.”
- **Technology Stack**: Uses CRM, engineering, project management, and sales tools (specifics not detailed).
- **No Internships**: Currently not offering internships due to remote setup.

## Sources
1. [Who Gives A Crap – Jobs Page](https://us.whogivesacrap.org/pages/jobs)
2. [Who Gives A Crap – About Us](https://us.whogivesacrap.org/pages/about-us)
3. [Greenhouse – Who Gives A Crap Careers](https://boards.greenhouse.io/whogivesacrap)
4. [Support – Gimme a job!](https://support.whogivesacrap.org/hc/en-au/articles/11942321590041-Gimme-a-job)
5. [Built In – Who Gives a Crap Profile](https://builtin.com/company/who-gives-crap?ni=6)

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