---
title: 'Head of Marketing at Wayvia'
canonical: 'https://feeny.ai/job/head-of-marketing-wayvia-united-states-9whv1tf0s9dd'
type: 'job'
last_seen: '2026-10-30'
---

# Head of Marketing at Wayvia

- **Company:** Wayvia
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/wayvia/jobs/8821505002

## Job description

Company Overview:

At Wayvia, we help the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you’re charting a new path or leveling up your journey, Wayvia is where your career can go further. We’d love to meet you.

We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible.

At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other.

Job Brief

The Head of Marketing will own the marketing function at Wayvia, including demand generation, market positioning, product marketing, brand and communications, agency partnerships and budget management. Reporting directly to the Chief Executive Officer and leading a team, this role will be accountable for marketing-sourced pipeline, strategy, programs and execution.

Essential Functions & Responsibilities

- Demand Generation and Pipeline — Own the programs that produce marketing-sourced pipeline.
- Market and Positioning Strategy — Form and defend a view of how the market is changing — buying behavior, pricing models, category definition — and get the business to act on it, working closely with Sales leadership.
- Product Marketing — Own positioning, launch and enablement across the product line, working as a counterpart to Product.
- Brand, Communications and Agencies — Own the brand, core messaging and all marketing communications, including the agency and PR relationships.
- Team Leadership — Lead and develop a team across product marketing, growth, brand and marketing operations.
- AI-Enabled Operating Model — Build marketing as a system, with AI agents doing real work in strategy, campaign execution and iteration.
- Customer Community — Stand up a marketing-led customer community — user groups and focus groups — that produces product input and references.

## Minimum Qualifications

- 6+ years in a fast-growing B2B SaaS environment.
- Demonstrated ownership of demand generation.
- People management of a multi-function marketing team.
- Fluency with AI as an operating capability.

## Preferred Qualifications

- Product marketing depth across launch and enablement.
- Commerce intelligence, retail media, martech or adtech experience.
- Institutional investor and board-level presentation experience.
- A category creation or thought-leadership track record.
- MBA or advanced degree.

Wayvia is an equal opportunity employer that is committed to inclusion and diversity.

## About Wayvia

## Company Overview
- **One-liner**: Wayvia is a commerce enablement platform that helps enterprise brands connect, measure, and optimize digital touchpoints to drive sales across retailers, marketplaces, and media channels.
- **Entity Type**: Private (Venture-backed; last disclosed round in 2018 led by Frontier Growth)
- **Headquarters**: Irvine, California, United States
- **Founded**: 2004
- **Founders**: Not publicly available (company was originally founded as PriceSpider)

## Core Business
- Primary industry/industries: Commerce Enablement, Retail Intelligence, Omnicommerce Data, Shoppable Media
- Target customers: Enterprise B2B — brand managers, eCommerce & retail leaders, data & analytics professionals, shopper insights teams, and media & marketing leads at global consumer brands
- Mission or purpose statement: To help the world’s top brands stay ahead by using AI, data, and innovation to shape the future of commerce; to “fuel next-gen AI with better omnicommerce data” and “activate the intelligent path to revenue.”

## Products & Services
- **Shoppable Media**: Connects marketing touchpoints (ads, social, retail media, influencer campaigns, email, QR codes, AI shopping experiences) directly to retailer purchase paths, turning impressions into measurable sales.
- **Omnicommerce Data Platform**: Collects, unifies, and activates product-level retail intelligence across pricing, availability, digital shelf visibility, competitor movement, and commerce outcomes.
- **Retail Intelligence**: AI-powered dashboards for price and stock monitoring, promotion tracking, MAP enforcement, retail performance analysis, and channel alignment.
- **MAP Enforcement (PROWL)**: Monitors pricing activity, identifies MAP violations, detects unauthorized seller behavior, and protects brand value across retail channels.
- **Closed-Loop Measurement**: Tracks attribution from offsite discovery through to retailer conversion, across commerce channels.
- **AI-Native MCP (Model Context Protocol)**: Newest offering — an omnicommerce data layer purpose-built for AI shopping assistants and agentic commerce, providing shopper audiences, retailer scorecards, and data modeling for AI applications.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue estimated at USD $40.2 million; company has 172 employees as of mid-2026
- **Notable Investors/Partners**: Frontier Growth (lead investor in 2018 venture round); acquisitions include ORIS Intelligence (Prowl), Commerce Connector, and Hatch
- **Growth Signals**: Over 2,000 brands globally, 20+ countries, 14 industries served; operates in 14 countries (US, Ukraine, Netherlands, Germany, UK, Taiwan, Ireland, Argentina, Morocco, France, and more); launched the industry’s first Omnicommerce MCP; released over a dozen industry firsts in Where to Buy, price monitoring, omnicommerce intelligence, and AI-powered commerce; headcount decreased slightly over the past year (−8.2% YoY), but job postings increased +400% year-over-year, signaling new investment in growth.

## Competitive Advantages
- **Two decades of commerce data**: Backed by 20+ years of innovation, originally as PriceSpider — a pioneer in the space.
- **Unified omnicommerce platform**: Unlike traditional ecommerce or retail media platforms that focus on owned transactions or media campaigns, Wayvia connects the full journey from discovery through retailer purchase, across all channels.
- **AI-native architecture**: Launch of the Omnicommerce MCP makes it purpose-built to serve AI shopping assistants — a forward-looking differentiator.
- **Acquisition history**: Integrating ORIS Intelligence (Prowl), Commerce Connector, and Hatch positions them with a broad, integrated feature set.
- **Enterprise scale**: Trusted by top global brands across health & beauty, hardware, food & beverage, CPG, pet care, home & garden, electronics, and toys & games.

## Strategic Focus
- **AI-powered commerce**: Building out AI-native shopper intelligence, data modeling, and the Omnicommerce MCP to help brands prepare for the rise of AI shopping assistants and agentic commerce.
- **Omnicommerce unification**: Connecting offsite, onsite, and agentic commerce into a single platform for brand teams.
- **Global expansion**: Already operating in 20+ countries with an increasingly distributed team.
- **Revenue growth**: Focusing on increasing measurable retailer sales for brand clients through closed-loop measurement and shoppable media.

## Why Work Here
- **Culture highlights**: The company describes itself as collaborative, curious, gritty, customer-obsessed, and empowered. Values include “no egos,” cross-team problem solving, and a commitment to long-term relationships with both clients and colleagues.
- **Remote/hybrid/office policy**: Hybrid — headquartered in Irvine, California with remote roles available across the US (Engineering, Product, Sales); global team spans 14 countries with local offices in Ukraine, Netherlands, Germany, UK, Taiwan, and more.
- **Employee ratings**: Score of 3.9/5.0 on employer review platforms — work-life balance rated 4.1, compensation 4.0, culture 4.0, and career growth 4.0.
- **Notable perks**: “Perks with Purpose” program (details not fully specified); collaborative, transparent environment; team is described as “curious, collaborative, and always up for solving what’s next.”
- **Open roles (as of mid-2026)**: Head of Engineering, Data Engineer III, Director of Product Management, Senior Product Manager, Account Executive, and Technical Project Coordinator — strong signal of engineering and product investment.
- **Engineering culture**: The company encourages ownership, bold ideas, and continuous learning; the Head of Data & AI, Dave Templin, and the Head of Engineering are key executives — suggesting a strong focus on AI and data engineering.

## Sources
1. [wayvia.com — Homepage](https://wayvia.com/)
2. [wayvia.com — About Us](https://wayvia.com/about-us)
3. [wayvia.com — Careers](https://wayvia.com/careers)
4. [Greenhouse — Wayvia Job Boards](https://job-boards.greenhouse.io/wayvia/jobs/8455870002)
5. [LinkedIn — Wayvia Company Profile](https://www.linkedin.com/company/wayvia)

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