--- title: 'Head of MarTech & Growth at Banyan Software' canonical: 'https://feeny.ai/job/head-of-martech-growth-banyan-software-germany-c8kj7mha6mb5' type: 'job' last_seen: '2026-11-09' --- # Head of MarTech & Growth at Banyan Software - **Company:** Banyan Software - **Location:** Germany - **Work type:** remote - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-09 - **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5259996007 ## Job description Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Location: Remote, Germany | Reports to: CEO | Team: Growth, Marketing Operations, Analytics ## About the Role tec4u is looking for a Head of Growth & MarTech to build, operate, and technically execute the technology infrastructure behind data-driven growth — CRM, marketing automation, analytics, and AI-powered campaigns. The HoG identifies and technically pre-qualifies potential customers through automated, technology-driven systems and ensures their structured handover to Sales. Operating model: The HoG is accountable for the performance, quality, and reliability of the systems and campaigns they operate — including the technical execution of AI-powered campaigns and the quality of leads handed over to Sales. From the point of handover, Sales assumes full accountability for customer-facing activities: outreach, commercial qualification, opportunity development, proposals, and closing. Overall strategic responsibility for market development and expansion decisions remains with the CEO; the HoG provides data-driven recommendations to inform those decisions. ## What You’ll Own HubSpot & MarTech Stack - Lead implementation and administration of HubSpot as the core CRM/marketing automation platform (setup, workflows, integrations, data hygiene) - Design and operate the technological foundation connecting marketing, sales, and CS systems for full-funnel visibility AI-Powered Campaign Execution & Lead Generation - Select and implement suitable AI technologies for prospect identification, data enrichment, and automated pre-qualification - Independently set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes from a technical perspective - Own the structured, automated handover of generated and pre-qualified leads to Sales at a clearly defined handover point - Operational responsibility ends at that handover point; Sales owns everything from first customer contact onward AI-Powered Sales Tools - Select, implement, integrate, and operationally manage AI-powered sales and marketing tools (lead scoring, enrichment, predictive analytics, prospecting automation) - Evaluate commercial value and ROI of candidate tools before implementation, including HubSpot integration - Accountable for technical performance, data quality, reliability, and continuous optimization — not for commercial use of these tools by Sales Growth & Revenue Intelligence - Build attribution models and reporting frameworks showing campaign and system performance - Translate data into recommendations for the CEO and functional leaders to inform strategic and expansion decisions - Continuously test and iterate on growth experiments and automation using a data-first approach Expansion & Market Intelligence - Analyze cohort, retention, and expansion-revenue data to surface potential new segments and opportunities - Present data-backed findings and recommendations to the CEO quarterly; final decisions on market development and expansion remain with the CEO AI & GTM Enablement - Pilot AI agents and automation across the lead generation and pre-qualification process - Build internal AI literacy across the growth/marketing team - Establish guardrails for responsible AI use — GDPR compliance, data privacy, accuracy checks, human-in-the-loop review Cross-Functional Alignment - Partner with Sales, CS, and Product on shared definitions (e.g., what qualifies as a “sales-ready lead”) and a clean handover process - Act as the technical and data backbone that Sales and Marketing leadership rely on, without owning their commercial outcomes How Success Is Measured - Technical performance and reliability of campaigns, automations, and the MarTech stack - Automation efficiency and system uptime/quality - Volume and quality of leads generated, pre-qualified, and handed over to Sales - Data quality and attribution/reporting accuracy ## What You’ll Bring - English & German fluency (required) - 5+ years in growth, MarTech, or marketing operations, with hands-on HubSpot implementation experience - Proven experience building and operating automated lead generation and pre-qualification systems - Strong technical fluency with CRM/automation platforms, integrations (APIs, webhooks), and data pipelines - Experience selecting, implementing, and managing AI-powered sales/marketing tools - Sharp analytical skills — attribution modeling, campaign diagnostics, reporting - Practical knowledge of AI/automation tools for GTM, with GDPR awareness - Comfortable operating within a clearly scoped technical/operational mandate, handing off commercial ownership to Sales ## Nice to Have - HubSpot certification(s) - Startup/PE-backed scaling experience - SQL/scripting skills - French What Makes This Role Attractive You'll own the growth engine end-to-end — from lead generation through customer expansion — with direct visibility to the CEO. You focus on systems, data, and signal; Sales and CS own the relationships and the close. This is a builder's role: architecting infrastructure one day, digging into a broken workflow or a churn signal the next. The expected base salary for this position is EUR 70,000–100,000 per year, based on full-time employment (100%), excluding annual bonus and equity (when applicable). For part-time arrangements, salary is adjusted pro rata. The final offer within this range depends on job-related skills, experience, location and market conditions. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: - Verify that all communications from our recruiting team come from an @banyansoftware.com email address. - Remember, employers will never request payment or banking information during the hiring process. - If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it. Your safety and security are important to us. Thank you for staying vigilant. ## About Banyan Software ## Company Overview - **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Atlanta, Georgia, USA - **Founded**: 2016 - **Founders**: David Berkal ## Core Business - **Primary industry**: Vertical/enterprise software acquisition and operation (holding company) - **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers - **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy. ## Products & Services Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include: - **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold. - **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies. - **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue. - **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC. - **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors. - **Growth Signals**: - Five-time Inc. 5000 honoree - Top 10 on the Deloitte Technology Fast 500 - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical) - Double-digit organic growth across portfolio - Endowed the Banyan Software Foundation with $100 million in company stock ## Competitive Advantages - **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability. - **100% referenceable** with past sellers – a strong trust signal. - **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise. - **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era. - **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia. ## Strategic Focus - **Continued acquisition** of leading niche software businesses worldwide. - **AI integration** across the portfolio to drive customer value and new revenue. - **Scaling shared operating services** (Growth Ops) to support double-digit organic growth. - **Expanding geographic footprint** (recently added Brazil, APAC). ## Why Work Here - **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality. - **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit. - **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist. - **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning. - **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world. ## Sources 1. [Banyan Software Homepage](https://banyansoftware.com/) 2. [Banyan Software About Page](https://banyansoftware.com/about/) 3. [Banyan Software Careers Page](https://banyansoftware.com/careers/) 4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware) 5. 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