---
title: 'Head of Media and Marketing at Root Access'
canonical: 'https://feeny.ai/job/head-of-media-and-marketing-root-access-new-york-bryn6xanxj6x'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Media and Marketing at Root Access

- **Company:** Root Access
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-12
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/root-access/4e37f80c-509f-4459-930d-2fef9f3a3abc

## Job description

## Role Overview

This is a highly creative, execution-focused role centered around storytelling, content creation, and brand narrative. You will lead creation of media across video, design, written content, social, and product storytelling.

This role is a great fit for an expert videographer who feels like they have more to offer than just content. You will craft campaigns, develop marketing plans across channels, and help oversee the company’s budget for growth operations.

This is a full-time, in-person role based in NYC at our offices in midtown.

## What You’ll Do

- Help create and refine the Root Access brand voice across all media
- Produce high-quality videos, technical explainers, documentaries, interviews, demos, and short-form content
- Create graphics, visuals, motion assets, presentations, and brand materials
- Translate complex embedded systems and AI concepts into clear and compelling stories
- Showcase the work being achieved by our customers and partners
- Write copy for launches, social media, website content, investor materials, and product messaging
- Build repeatable media systems for capturing product development, engineering breakthroughs, and customer outcomes
- Provide creative direction for launches, announcements, and major company moments
- Operate with high autonomy and rapid execution speed
- Oversee contractors when necessary for content production

## What We’re Looking For

- Exceptional taste in storytelling, visuals, pacing, and presentation
- Strong portfolio demonstrating work across video, design, and written content
- Ability to independently create polished content from raw ideas
- Strong video editing and production skills
- Experience with tools such as Adobe Creative Suite, Figma, DaVinci Resolve, Final Cut, Blender, or equivalent
- Strong writing ability with a sharp sense of voice and positioning
- Ability to understand and communicate highly technical concepts
- Comfortable working directly with technical founders and engineering teams
- High ownership mentality with strong creative instincts
- Fast-moving, resourceful, and detail-oriented

## About Root Access

## Company Overview
- **One-liner**: Root Access builds AI-native developer tools for embedded engineers, enabling faster configuration and programming of mission-critical hardware in highly-regulated sectors.
- **Entity Type**: Private (Pre-Seed stage)
- **Headquarters**: New York City, USA
- **Founded**: 2025
- **Founders**: Ryan Eppley (CEO) and Samarpita Chowdhury (CTO)

## Core Business
- **Primary industries**: Embedded software, AI developer tools, firmware development, safety-critical systems (aviation, automotive, medical devices, defense, robotics)
- **Target customers**: B2B – embedded engineers, firmware teams, safety/certification leads, system integrators at large OEMs (e.g., Mitsubishi Electric, East West Manufacturing) and companies in regulated industries
- **Mission / Purpose**: “AI for Engineers in Highly-regulated Sectors” – to make firmware development for complex, mission-critical hardware as fast and reliable as modern software development, while maintaining certifiability.

## Products & Services
- **Seb** – AI coding agent built specifically for embedded systems development. It ingests hardware datasheets, BOMs, schematics, and compliance requirements to generate tailored firmware, drivers, and HAL code. Uses proprietary fine-tuned LLMs and RAG, not boilerplate templates.
- **Hideout** – Agent management platform (IDE and orchestration layer) for deploying, monitoring, and controlling multiple instances of Seb. Supports CLI and cloud sessions, integrates with GitHub/GitLab, Jira/Linear, and can run tests directly on connected hardware.
- **Cert-ready artifacts** – The platform generates traceable outputs that align with DO-178C (aviation), ISO 26262 (automotive), and IEC 62304 (medical devices), reducing certification timeline from months to days.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding of **$2.4M** (pre-seed round of $2.1M led by AlleyCorp in October 2025, plus an earlier $145K pre-seed from AlleyCorp in November 2024); open beta had 100+ engineers sign up before closing.
- **Notable Investors / Partners**: AlleyCorp (lead), Forum Ventures, Gold House Ventures, Mana Ventures, Purdue Angels; angel investors from SpaceX, Blue Origin, Department of Defense; strategic partnership with Altium (API integration); members of NVIDIA Inception Program, AWS Activate, Perplexity for Startups, NYC Founder Fellowship.
- **Growth Signals**: Headcount of 8 (with 4 open positions as of mid-2026); customers include Mitsubishi Electric and East West Manufacturing; active hiring for founding engineer roles (ML, software, firmware/embedded); strong interest from engineers at Lockheed Martin, HP, John Deere during beta.

## Competitive Advantages
- **Specialization**: The only AI tool purpose-built for embedded and firmware work, not repurposed from general-purpose code generators.
- **Certification-first design**: Artifacts are traceable and designed to meet DO-178C, ISO 26262, and IEC 62304 standards – a critical differentiator for defense, automotive, and medical clients.
- **Hardware-context awareness**: Ingests datasheets from Octopart and schematics via Altium, combined with proprietary RAG, reducing hallucinations and ensuring generated code matches the actual components.
- **Deep industry relationships**: Partnerships with Altium and connections to Texas Instruments and other semiconductor vendors create a moat around component data and integration.

## Strategic Focus
- **Scaling the platform**: Expanding Hideout’s capabilities and onboarding more OEMs in regulated sectors (aviation, automotive, defense, medical robotics).
- **Ecosystem partnerships**: Deepening integrations with hardware vendors (e.g., Texas Instruments) and EDA tools to make Hideout the default AI layer for hardware development.
- **Certification as a service**: Positioning the platform as a “proxy of trust” to help customers confidently use AI in mission-critical workflows.
- **Talent acquisition**: Hiring founding engineers to accelerate product development and customer deployments.

## Why Work Here
- **High-impact mission**: Build the AI infrastructure that makes autonomous tractors, satellites, medical robots, and defense systems faster to develop and safer to certify.
- **Early-stage energy**: Join as a founding engineer (Software Engineer, Machine Learning Engineer, Firmware/Embedded Engineer) with significant ownership and influence.
- **Top-tier backing**: Backed by AlleyCorp and supported by accelerators like NVIDIA Inception and AWS Activate.
- **Culture**: Flat structure; team of 8 with a strong technical bias (5 of 8 in engineering/technical roles); co-founders with deep industry knowledge (CEO Ryan Eppley built heavy machinery; CTO Samarpita Chowdhury has firmware expertise).
- **Location**: Based in New York City; likely hybrid/office-first given hardware interaction needs; open roles listed as “New York City” on the careers page.
- **Perks**: Competitive equity for early employees; hands-on work with cutting-edge AI models, embedded systems, and certification processes.

## Sources
1. [Root Access website](https://rootaccess.ai/)
2. [Root Access Careers Page (Ashby)](https://jobs.ashbyhq.com/root-access)
3. [Root Access Company Page](https://www.rootaccess.ai/company)
4. [Root Access LinkedIn](https://www.linkedin.com/company/root-access-ai)
5. [The Robot Report – Root Access raises $2.1M pre-seed](https://www.therobotreport.com/root-access-develops-tool-engineers-embedded-systems-raises-preseed-funding/)
6. [Root Access Documentation (Hideout)](https://docs.rootaccess.ai/)

## Other roles at Root Access

- [Electrical Engineer](https://feeny.ai/job/electrical-engineer-root-access-new-york-dt0v91pda92j) — New York, NY
- [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-root-access-new-york-99pn9yatg1w5) — New York, NY