---
title: 'Head of People at Martell Ventures'
canonical: 'https://feeny.ai/job/head-of-people-martell-ventures-kelowna-7a95dah4aprr'
type: 'job'
last_seen: '2026-10-19'
---

# Head of People at Martell Ventures

- **Company:** Martell Ventures
- **Location:** Kelowna, Canada
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5445601008

## Job description

Location: Kelowna, BC, In-Office

Compensation: Starting at $175K

## About the Martell Group

The [Martell Group](https://www.danmartell.com/) is a fast-growing group of companies focused on building people, brands, and ventures that create meaningful impact. Across its businesses, the team combines audience, operators, and execution to launch scalable products and empower ambitious leaders across Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell, we're building a company that values leadership, growth, simplicity, ownership, and high performance.

## About the Role

Martell Group is looking for a Head of People to build and lead the people function across a fast-moving, high-growth organization.

This is not a traditional HR role focused primarily on administration. The Head of People will be a strategic partner to leadership and a hands-on operator responsible for building the systems that support the entire employee lifecycle.

You will help Martell Group attract exceptional people, develop strong leaders, create clarity around performance and accountability, and build scalable people practices that support the organization as it grows.

If you are a people leader who believes exceptional companies are built by exceptional teams, and you know how to create the systems, standards, and culture that allow those teams to perform at their best, this role is for you.

## What You'll Own

People Strategy & Leadership Partnership

- Build and own the People Operations strategy, systems, and processes required to support a growing organization.
- Partner closely with senior leadership on organizational design, workforce planning, talent strategy, and people-related decisions.
- Evaluate organizational structure and identify opportunities to improve clarity, accountability, efficiency, and team effectiveness.
- Partner with Talent Acquisition and leadership to ensure hiring plans align with organizational priorities and future talent needs.
- Identify people or organizational challenges early and proactively bring solutions to leadership.

Employee Lifecycle & People Systems

- Build scalable systems across the employee lifecycle, including onboarding, performance management, development, engagement, retention, and offboarding.
- Support compensation, benefits, career development, and employee experience programs as the organization grows.
- Evaluate and improve HR technology, tools, workflows, and automation to create an efficient People Operations function.
- Establish people metrics and reporting that provide leadership with meaningful insight into retention, engagement, performance, hiring, and organizational health.

Performance & Culture

- Create a high-performance culture where expectations, accountability, feedback, and recognition are clear and consistent.
- Design and continuously improve performance management systems that connect individual performance to company goals.
- Protect and strengthen the culture while helping the business evolve, scale, and navigate change.

Leader & Manager Development

- Coach leaders and managers to improve communication, feedback, accountability, decision-making, and team performance.
- Develop leadership and manager capabilities as the organization continues to scale.
- Support leadership with complex employee relations and performance situations with sound judgment, discretion, and consistency.

Required

- Significant experience leading People Operations, HR, People & Culture, or a similar function within a high-growth organization.
- Proven experience building or significantly improving people systems, processes, and infrastructure rather than only maintaining established programs.
- Strong understanding of the full employee lifecycle, including onboarding, performance management, employee relations, development, retention, and offboarding.
- Experience partnering directly with founders, executives, or senior leadership on complex people and organizational decisions.
- Demonstrated ability to build and lead performance management and accountability systems.
- Strong experience coaching and developing managers and senior leaders.

## Why This Role Matters

Success in this role means leaders have the tools and information they need to lead effectively, employees understand what great performance looks like, people decisions are made with clarity and consistency, and the organization has the talent and structure required to achieve its goals.

## About Martell Ventures

## Company Overview
- **One-liner**: Martell Ventures is an AI-first venture studio that co-founds new AI-native software companies with experienced operators, providing distribution, playbooks, infrastructure, and capital.
- **Entity Type**: Private (Venture Studio – not a fund or accelerator)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: Not publicly available (studio launched in recent years; 15 companies built in 13 months as of mid-2025)
- **Founders**: Dan Martell (Founder & CEO of Martell Media / Martell Ventures); Roddy Awad (Managing Partner)

## Core Business
- **Primary industry**: AI Venture Studio – incubating and co-founding B2B SaaS companies for SMBs
- **Target customers**: Experienced operators (founders, CEOs, CTOs, founding engineers) who want to build AI-first products for small and mid-size businesses
- **Mission / Purpose**: “Become the global leader in AI-powered SMB innovation.” [ventures.danmartell.com](https://ventures.danmartell.com/)

## Products & Services
- **Venture Studio (Co-founding Partnership)**: Martell Ventures co-founds ventures with operators who have already achieved $100K MRR and a tech team. The studio provides equity partnership, a proprietary AI infrastructure stack (23 apps, 26 APIs, 91,000+ lines of automation), 350+ documented growth playbooks, and access to a 10M+ owned audience across social channels. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI Infrastructure (The Stack)**: An internal “AI OS” that includes tools like an AI CTO activated by voice, designed to accelerate product development from day one. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Distribution Layer**: Ventures gain access to Dan Martell’s 10M+ followers across YouTube, Instagram, TikTok, Facebook, and LinkedIn for co-creation and go-to-market. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Playbooks**: 350+ playbooks documented across 20 years of operating SaaS companies (three exits, 70+ angel investments including Intercom, Udemy, xAI). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (studio targets $25 billion in enterprise value across its portfolio in the long term) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Key Metric**: Total ventures launched – 15 companies in 13 months (as of mid-2025) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Notable Investors / Partners**: Not a fund; Martell Ventures is operator-partnered. Dan Martell has personally invested in Intercom, Udemy, and xAI. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Signals**: Rapid studio output (15 ventures in 13 months); minimum traction requirement of $100K MRR for co-founders; global founder applications accepted (not limited to Canada). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Competitive Advantages
- **Operator co-founders, not advisors**: Martell Ventures takes equity and works alongside founders long-term, unlike accelerators that offer only a 3-month program and demo day. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI-first infrastructure from day one**: All ventures are built on a custom AI stack (voice-activated AI CTO, 23 apps, 26 APIs) rather than bolting AI onto existing products. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Owned audience of 10M+**: Distribution is built into the studio model, not purchased as ads. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **350+ documented playbooks**: Based on 20 years of operating SaaS companies and coaching hundreds of founders to $1M–$50M ARR. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Strategic Focus
- **Current priorities**: Continue co-founding AI-native SMB software companies at high velocity. Focus on operators who have already achieved product-market fit ($100K MRR) and are ready to rebuild from AI-first principles. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Direction**: Scale the studio model globally, expand the AI OS, and deepen the playbook library. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Why Work Here
- **Culture**: High-performance, no politics, direct communication. “Move fast, make decisions, own the outcome. No red tape.” [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Remote / Hybrid Policy**: Some roles are fully remote (e.g., Performance Marketing Manager, Marketing Virtual Assistant in LATAM); others require in-studio presence in Kelowna, BC (e.g., Automation & AI Engineer, Business Lead, Shortform Creative Lead). [danmartell.com/careers](https://www.danmartell.com/careers/) and [greenhouse.io](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)
- **Perks**: Health benefits (full coverage), unlimited PTO, annual stipend for learning and growth, paid test project during hiring, real ownership and upside (equity + cash) for co-founders. [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Engineering Culture**: AI-first engineering mindset; founding engineers work with LLMs, agents, and modern AI tooling to ship products inside 60 days. [danmartell.com/careers](https://www.danmartell.com/careers/)

## Sources
1. [ventures.danmartell.com](https://ventures.danmartell.com/)
2. [danmartell.com/cofounder](https://www.danmartell.com/cofounder/)
3. [danmartell.com/about](https://www.danmartell.com/about/)
4. [danmartell.com/careers](https://www.danmartell.com/careers/)
5. [greenhouse.io - Jobs at Martell Ventures](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)

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