---
title: 'Head of Performance Marketing - Letaido at Ahrefs'
canonical: 'https://feeny.ai/job/head-of-performance-marketing-letaido-ahrefs-cambridge-massachusetts-8hvk4433qrj7'
type: 'job'
last_seen: '2026-09-11'
---

# Head of Performance Marketing - Letaido at Ahrefs

- **Company:** Ahrefs
- **Location:** Cambridge Massachusetts, United States / Palo Alto California, United States
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/ahrefsjobs/jobs/6141627004

## Job description

## About Letaido

Letaido is an AI teammate for marketing teams. Not a chatbot that answers questions, an agent with its own workspace, that does the work: pulls the data, builds the tool, writes the report, ships the page, and keeps it running on a schedule.

Ask it for a content gap analysis and it queries Ahrefs directly. Ask it to track competitor ads and it builds you an app for that and keeps it updated. It connects to the systems marketers already live in HubSpot, Slack, Notion, Google Ads, Search Console, Stripe and around fifty others, and it can stand up a public site or an internal dashboard without a developer.

It’s built inside Ahrefs, which gives it something almost no AI product has: fifteen years of web crawling infrastructure, petabytes of first-party index data, and no investors setting the timeline.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

## The role

You’ll own paid acquisition for Letaido from the first dollar, the strategy, the money, the creative and the measurement.

We’re not looking for a media buyer. Anyone can run a campaign; the hard part is knowing which audience is worth reaching, what to say to them, and whether the spend actually caused anything. That means living in the data, forming a real point of view about who our buyers are and where their attention is, and turning that into creative that earns the click.

The other half of the job is other people. The best-performing ad we run will probably come from something the content team already made, a demo the product marketer filmed, a partner’s audience, or a question support keeps getting asked. You’ll be the person who spots that, pulls it into the ad account, and gives the credit back.

It’s hands-on and foundational at the same time. There’s no account to inherit and no agency to brief — you’ll be in the platforms daily to start with, and what you prove out becomes how we do paid from then on.

You’ll report directly to the Head of Letaido, so the distance between your idea and a decision is one conversation.

This role is based out of one of our US offices — Palo Alto or Cambridge (MA). You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we’re looking for someone who’ll be in the office with the team.

## What you’ll do

- Own paid acquisition end to end — channel strategy, budget allocation, targeting, creative direction and measurement.
- Build a real audience thesis. Who’s worth paying to reach, what they already believe, and what would change their mind. Then test whether you’re right.
- Run creative as a system, not a series of one-offs. Maintain a library of hooks and angles, brief against evidence rather than instinct, and keep a testing cadence that produces answers instead of opinions.
- Own the measurement honestly. CAC, payback, incrementality — and the judgement to tell a channel that’s genuinely working from one that’s taking credit for demand we already had.
- Pull the rest of the company into the ad account. Content, product marketing, partnerships, support and the product team all hold raw material that makes ads better. Your job is to find it and use it.
- Feed learnings back out. What converts in paid is evidence about positioning, and the rest of marketing should hear it.
- Decide when not to spend. We’re bootstrapped, so the money is real and stopping something is as valuable as scaling it.
- Use Letaido to build your own reporting and analysis, and tell the team where it falls short.

You’ll thrive here if

- You’ve built a paid programme from scratch rather than optimising one you inherited, and you can show what it cost and what it returned.
- You’re genuinely analytical. You can pull the data yourself, spot the thing that doesn’t add up, and explain what it means without a dashboard doing the talking.
- You have strong creative instincts and can brief them. You know why an ad worked, not just that it did.
- You’ve killed a channel that looked good on a dashboard, and can explain how you knew.
- You work well across teams. The best inputs to paid come from people who don’t report to you, and you’d rather borrow a good idea than protect a budget.
- You’re comfortable being hands-on in the platforms for a while, and comfortable that the money is finite.
- You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person.

Bonus

- Experience marketing developer tools, marketing tools, or anything sold to practitioners.
- You’ve worked with AI agents or LLM tooling seriously enough to have opinions about where they’re genuinely useful.
- You’ve run paid for a self-serve product as well as a sales-assisted one.
- You can build your own reporting rather than wait for someone else’s.
- You’ve worked with creators, communities or newsletters as paid channels, not just the big platforms.

## What we offer

- A channel to build from scratch, and the authority to run it your way
- Direct line to the Head of Letaido — small team, few layers, quick decisions
- The data and tooling of a fifteen-year-old SEO company behind an early-stage product
- Colleagues worth borrowing from — content, video, product marketing and partnerships all in the same building
- Daily use of the thing you’re marketing, and a direct line to the people building it
- Annual company retreat (usually skiing)
- Conference and learning budget
- A properly equipped office, and lunch on us

Location: Palo Alto or Cambridge (MA) — on-site Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!

## About Ahrefs

## Company Overview
- **One-liner**: Ahrefs is a bootstrapped SaaS marketing platform that helps brands become discoverable online through AI-powered SEO and marketing intelligence tools.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Singapore (Marina One East Tower, 7 Straits View, #08-02, Singapore 018936)
- **Founded**: Not publicly available (references to “15 years of crawling the web” suggest ~2010)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Marketing intelligence, SEO, AI-driven search & content marketing
- **Target customers**: B2B – marketers, SEO professionals, content teams, agencies (44% of Fortune 500 use Ahrefs)
- **Mission or purpose**: “First do it, then do it right, then do it better” – helping people see and be seen on the web; making brands discoverable and unmissable online.

## Products & Services
- **Ahrefs AI Marketing Platform**: An all-in-one suite for planning, publishing, getting discovered, measuring, and optimizing online presence. Backed by 15 years of web crawl data and AI capabilities.
- **Agent A**: An AI marketing agent with unrestricted access to Ahrefs’ full dataset and pre-built “skills” trained by the Ahrefs team. Supports switching between Claude, Gemini, and other models.
- **Yep Search**: A separate search engine product (mentioned on the tech page).
- **Core SEO Tools** (inferred from platform): Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker, Webmaster Tools – all powered by a massive proprietary web crawl (170 trillion links, 41.9 billion keywords, 400 million domains indexed).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external funding)
- **Key Metric**: User growth – 19,715 users joined in the last 7 days (as of mid-2025); 44% of Fortune 500 companies use Ahrefs.
- **Notable Investors/Partners**: None – fully bootstrapped.
- **Growth Signals**: Rapid AI product launch (Agent A), expanding from SEO into broader marketing intelligence, large-scale infrastructure (170T links, 41.9B keywords), global user base across 143 teammates and 26 locations.

## Competitive Advantages
- **Bootstrapped independence**: No investor pressure, full control over product direction and long‑term vision.
- **Proprietary crawl infrastructure**: In‑house systems crawled the entire web for 15+ years – unmatched data scale and freshness for marketing insights.
- **OCaml & high‑performance engineering**: Backend built on OCaml for reliability and performance; contributes heavily to the OCaml ecosystem.
- **AI with unrestricted data access**: Agent A has full access to Ahrefs’ raw data (not a filtered API), giving it a unique advantage over competitors.
- **Simple, autonomous culture**: Engineers own products end‑to‑end; flat hierarchy, low-ego, and high trust.

## Strategic Focus
- **AI‑first marketing**: Integrating AI deeply across the platform (Agent A, LLM tuning, dense retrieval) to turn raw data into actionable insights.
- **Expanding beyond SEO**: Positioning Ahrefs as a comprehensive “AI marketing platform” that covers content, discovery, and measurement.
- **Global team growth**: Hiring remotely and in hubs (Singapore, Palo Alto, Cambridge) to scale both engineering and marketing teams.
- **Continuous infrastructure improvement**: Maintaining and evolving the world‑scale crawler, search engine, and data processing pipelines.

## Why Work Here
- **Culture**: Fast‑moving, flat hierarchy, low‑ego, autonomy, and a “do it, do it right, do it better” motto. Described as “offbeat mix of people who love tech and challenges.”
- **Hiring process**: No LeetCode, no coding puzzles, no whiteboard exercises. Takes home task and unstructured technical discussions. Recruiter screen → take‑home task → interview → offer.
- **Remote & hybrid**: Work from anywhere with a remote equipment budget; also offices in Singapore, Palo Alto, and Cambridge. Spend 2 weeks a year in an office for in‑person time.
- **Perks**: Generous PTO (flexible vacation), conference budget, annual retreat (ski trip), modern office setup with premium coffee equipment.
- **Engineering highlights**: Trusted with high agency; a single developer can take a tool from idea to production; open source contributions; no red tape.

## Sources
1. [ahrefs.com/careers](https://ahrefs.com/careers) – Hiring process, culture, perks, locations
2. [ahrefs.com/about](https://ahrefs.com/about) – Mission, bootstrapped status, team size (143), locations, 15 years of crawling
3. [ahrefs.com/team](https://ahrefs.com/team) – Team photo, description of “offbeat” culture
4. [ahrefs.com/tech](https://ahrefs.com/tech) – Tech stack (OCaml, Melange/ReasonML, Python), infrastructure, engineering principles
5. [ahrefs.com](https://ahrefs.com/) – Platform description, Agent A, user growth stats, Fortune 500 adoption, crawl data scale

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