---
title: 'Head of Photo Production (All genders) at HelloFresh'
canonical: 'https://feeny.ai/job/head-of-photo-production-all-genders-hellofresh-berlin-rvbhz5j9ngmp'
type: 'job'
last_seen: '2026-10-13'
---

# Head of Photo Production (All genders) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-13
- **Apply:** https://careers.hellofresh.com/global/en/job/8267131?gh_jid=8267131

## Job description

## About HelloFresh

At HelloFresh, we want to change the way people eat forever offering high-quality food and recipes to customers across 18 countries and 3 continents. We are the world's leading meal kit company and a global food solutions group, home to HelloFresh, Green Chef, EveryPlate, Chef's Plate, Factor, Good Chop, The Pets Table, and Youfoodz. Through technology, data, and culinary innovation, we deliver personalised food experiences to millions of households worldwide.

## The Role

As Head of Photo Production, Berlin, you will own how our photography is made: the systems, and the standard that every shoot is held to. You will lead the Berlin photo production team, the engine behind marketing, lifestyle and product content for HelloFresh, Factor and our international markets. This is a senior, systems-minded leadership role. You will set the direction for how photo production runs, give clear and useful feedback on all aspects of the work, and turn a creative vision into a studio that delivers it every week.

HelloFresh is at a pivotal moment of transformation. We are moving towards a modular, global content system, bringing AI-assisted workflows alongside traditional photography, and balancing centralised brand standards with the needs of local markets. Our tooling is changing with us: capture, workflow and digital asset management are being aligned across markets, and the person in this role makes sure those systems are actually used and genuinely help the team. You will be comfortable working in a fast, international, collaborative environment where teams are open, respectful and supportive of each other.

You will work closely with the Lead Photographer, who sets the creative bar on set, with the Lead Art Director, who owns our visual standard, and partner with our Head of AI so that real shoots and AI-generated content work towards the same goal. You will also partner with the Head of Operations and regional content leads, including North America, on intake, capacity and brand relationships.

This role is photo production. Video and XPod are not part of it.

## What You'll Do

Photo Leadership & People

You will lead, develop and inspire the Berlin photo production team, including the Lead Photographer.

- Set clear performance expectations, agree individual growth plans, and keep a healthy performance culture through regular 1:1s and honest, timely feedback.
- Mentor photographers and production team members, and help each person see how they grow with us.
- Build a culture of open dialogue where creative ownership is encouraged across the team.
- Make hiring decisions as well as creating a clear onboarding process for our internal hires and our HF partners (internal and external agency).

Systems & Workflow

- Own the photo production workflow across briefing, capture, file management, tagging and delivery, including handover to Post-Production.Own the photo production workflow across capture, retouching, tagging and delivery, and make sure the tools involved ) are used properly by every relevant team.
- Standardise briefs, terminology and templates across markets, including a shared glossary, so that tagging and metadata work automatically.
- Lead the move to our new asset management setup with Studio Operations, and fix data and tagging issues at the source.
- Cut down avoidable handoffs, approvals and rework, and measure what the studio saves.
- Process excellence must be a key part of your previous experience

Quality & Standards

- Review work across shoots and markets and create a system with Lead Photo and Lead AD on specific feedback on lighting, styling, composition, retouching and consistency.
- Help NA teams and markets that are not yet at the global Marketing and Lifestyle standard, through coaching and studio set-up with Head of Content NA.
- Work closely (daily) with Head of Studio Operations on capacity planning, reshoot etc

Photography & AI Together

Partnership with the Head of AI is a vital part of our success in 2027.

- Align with the Head of AI on opportunities where Photography and AI intersect, including hybrid production models.Align with the Head of AI on where AI is the right tool: we will operate a seamless hybrid model.
- Make sure any change that affects roles, cost or capacity has a clear, logical justification and is communicated with the Head of Studio Operations.
- Help the team build the photo skills it needs as our tools and methods change.

Demand, Capacity & Delivery

- Be the point person for Head of Studio Operations for assisting planning, schedule and budget on photo production.
- Be accountable for on-time delivery and quality, and escalate delivery risks early with a recommendation for the next steps.
- Build a modular content library, so one shoot serves multiple brands, markets and formats.

Innovation & Creative Ambition

- Test new ideas in the studio, such as virtual or projected backgrounds, new lighting approaches and new ways of making food look delicious, and show the results to creative and brand teams.
- Work with the creative team to broaden the guidance we can test and move quickly on.
- Educate stakeholders about what the studio can do, so that requests and expectations grow with the capability.

## What You'll Bring

You are a senior photo production leader who combines real craft with the systems thinking to run a high-volume, multi-brand studio. You understand that good process and good pictures support each other, and you can give strong, specific feedback on both.

- Significant experience leading photo production or a studio team in a multi-brand, high-volume environment, ideally food, e-commerce or lifestyle.
- Strong visual judgement, and the ability to give clear, useful feedback on shot and collaborate effectively on AI-generated and hybrid contentimagery.
- A systems and process mindset, with hands-on experience of capture, workflow and digital asset management tools, and of getting teams to adopt them.
- A track record of running shoots, schedules and budgets, and of managing vendors and freelancers.
- Experience developing people, with a record of building team members' skills and careers.
- Comfort with AI-assisted content, and a balanced view of where it helps and where real photography is better.
- Credibility with senior stakeholders and the confidence to say no with reasons, in a decisive, calm and direct style.
- A collaborative, respectful and proactive approa

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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