---
title: 'Head of Platform Strategy at WPP Media'
canonical: 'https://feeny.ai/job/head-of-platform-strategy-wpp-media-shanghai-y63rcf7hbzex'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Platform Strategy at WPP Media

- **Company:** WPP Media
- **Location:** Shanghai, China
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5137438008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Head of Platform Strategy

We are seeking a highly strategic, experienced, and dynamic Platform Strategy Head to lead our platform strategy efforts and drive business growth in the thriving digital landscape. This pivotal role will serve as the foremost expert on key digital platforms e.g. RED, Douyin, Tencent, Ali and Weibo etc.

The successful candidate will be responsible for developing and implementing cutting-edge platform strategies, driving the Social-to-EC- Platform Ecosystem. You will foster deep collaboration with our Media Planning and delivery team, and significantly enhancing our service offerings in this critical market. This role requires a visionary leader who can navigate complex platform dynamics, understands hands-on platform operations and translate insights into tangible business growth.

Key Responsibilities:

- Platform Ecosystem, Market Intelligence and Trend Insights
- Lead the development and implementation of cutting-edge platform strategies across key digital ecosystems: RED, Douyin, Tencent, Ali and Weibo.
- Continuously monitor the platform trends, analyze algorithm updates, content trends, ad. product changes, and community norms across these platforms to ensure strategy effectiveness.
- Conduct deep analysis on platform-specific use cases
- Strategy Output for Client Service Teams:
- Act as the ‘go to’ expert on the evolving dynamics of these platforms for internal client service and delivery teams, and clients.
- Work alongside client service teams to understand client briefs, challenges, and campaign objectives and develop platform-specific marketing playbooks.
- Co-create integrated strategy (based on insights and data) decks with client team and Media Delivery team, defining channels roles, content rhythm, seeding frameworks, and performance expectations per platform.
- Cultivate and maintain strong relationships with internal and external stakeholders, as a trusted advisor for their digital presence and growth.
- Business Expansion & Service Growth:
- Drive the expansion of our end-to -end platform services to new clients and foster deep engagements with existing accounts.
- Monitor the competitive landscape and market trends in the platform ecosystem to identify opportunities for service innovation, differentiation, and new revenue streams.

Desired Skills and Experience:

- Minimum of 10-12 years deep experience in platform knowledge and planning related areas with a proven track record of developing and executing high-impact digital strategies on RED, Douyin, Tencent, Ali and Weibo platforms for clients, ideally with platform operations experience.
- Structured thinking and storytelling capabilities based on consumer and data insights
- Minimum 5 years’ experience in team management positions, with strong leadership and influencing capabilities.
- Great cross-team collaboration ability.
- Client-facing experience, can present complex strategies in a clear and confident manner.
- Proactive, passion for innovation and exploration of new things.

#LI-Promoted

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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