---
title: 'Head of Pricing Finance at Placer.ai'
canonical: 'https://feeny.ai/job/head-of-pricing-finance-placer-ai-united-states-6cfz2fsetdeq'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Pricing Finance at Placer.ai

- **Company:** Placer.ai
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://placer.ai/company/we-are-hiring/?gh_jid=7848251003

## Job description

## ABOUT PLACER.AI:

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

## SUMMARY:

As Head of Pricing Finance, you are Placer's strategic authority on how we price and package everything we sell. You'll set the multi-year pricing vision across our verticals and products, partner closely with cross functional leaders to pressure-test it, drive alignment across the organization to adopt it, and monitor the progress to adapt it. This is a high-visibility opportunity to shape strategy for the company which comes with the need to roll up their sleeves to model impacts and roll-out plans to make them real. You'll blend sharp qualitative and quantitative analysis with the partnership instincts to bring product, sales, marketing, and finance leaders along with you.

## RESPONSIBILITIES:

- Set and evolve Placer's pricing and packaging strategy across all verticals and products, defining the vision for how we maximize ASP, market penetration, and retention
- Serve as the executive team's trusted thought partner on monetization, building the case and earning buy-in from product, marketing, sales, and finance leaders
- Design packaging and bundling strategy by vertical and segment, grounded in customer value and a clear point of view on what we sell together and why
- Own the philosophy and guardrails for discounting—when, how, and why we discount—and align leaders behind it
- Partner with sales and deal desk leaders to spot where pricing can accelerate deal velocity, expand penetration, and lift profitability
- Establish the templates, models, and approval processes that make pricing decisions rigorous, repeatable, and fast to align on with the VP of Sales, CS & Renewals, and CRO
- Stand up a responsive process for ad-hoc and non-standard pricing so Sales is never blocked
- Partner with Sales Operations on best-in-class tracking and reporting, and build Placer's pricing and commercial enablement program with the sales and CS enablement teams
- Partner with finance peers to seamlessly integrate the pricing strategies into the company financial plans and also adjust pricing and packaging to meet company financial goals
- Create and update pricing strategies & rate cards across all our verticals and products that drive maximum ASP, conversion rates / market penetration, and customer retention

## REQUIREMENTS:

- 10+ years of financework experience with 2+ years of pricing specific experience as an in-house pricing strategy owner or finance partner, or as a pricing consultant at a highly regarded pricing consultancy
- Bachelor’s degree in business, economics, accounting, or a similar quantitative field
- Demonstrated success working with different  pricing models (SaaS, credit/token, usage-based, etc.) and a real record of getting cross-functional organizations aligned behind pricing change
- Exceptional leadership & communication skills and experience navigating and influencing in a team-based, cross-functional, and fully distributed environment
- A natural partner: you build trust with sales, finance, product, and executive stakeholders and turn differing views into shared decisions
- Ability to manage multiple projects & priorities, seamlessly moving between strategy & execution
- Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.

## NICE TO HAVES:

- Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.
- Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.

WHY JOIN PLACER.AI?

- Join a rocketship! We are pioneers of a new market that we are creating
- Take a central and critical role at Placer.ai
- Work with, and learn from, top-notch talent
- Competitive salary
- Excellent benefits
- Fully remote

The U.S. annualized pay range for this position is $220,000 - $250,000 USD. In addition, certain roles have the opportunity to earn sales-based commissions. Base pay offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.

Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

## NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER

- [About Placer.ai](https://www.youtube.com/watch?v=hCwJVdKq-mo&list=PLVpWfXWcX_ax43WxXX-BII6Ndg8vQ5ced&index=1)
- https://techcrunch.com/2022/01/12/placer-ai-a-location-analytics-startup-finds-100m-at-a-1b-valuation/
- See our data in action at [The Anchor](https://www.placer.ai/anchor)
- [Placer.ai in the news](https://www.placer.ai/resources/press/)
- [Video: About Placer for Commercial Real Estate](https://www.youtube.com/watch?v=hCwJVdKq-mo)

Placer.ai is committed to maintaining a [drug-free workplace](http://www.placer.ai/company/we-are-hiring/drug-policy) and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.

## About Placer.ai

## Company Overview
- **One-liner**: Placer.ai provides location intelligence and foot traffic data software that helps businesses in retail, real estate, hospitality, and civic sectors understand offline visitation patterns and consumer behavior.
- **Entity Type**: Private (funding stage: Venture-backed, $301M total funding)
- **Headquarters**: Santa Cruz, California, United States
- **Founded**: 2018
- **Founders**: Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), Ofir Lemel (CPO)

## Core Business
- **Primary industries**: Location analytics, foot traffic data, market intelligence, commercial real estate, retail, hospitality, CPG, economic development
- **Target customers**: B2B – commercial real estate firms, retailers, restaurants, entertainment venues, CPG brands, healthcare organizations, financial institutions, civic/government entities
- **Mission / purpose**: “Making Sense of the Physical World” – empowering organizations to understand what’s really happening in physical locations and optimize decision-making.

## Products & Services
- **Placer.ai Platform**: A SaaS-based location analytics dashboard offering property-level reports, audience insights, trade area analysis, demographic and psychographic data, crime trends, planned development, and competitive benchmarking.
- **API (Placer API / PAPI)**: Programmatic access to foot traffic and location data for integration into custom tech stacks and analytics workflows.
- **Feeds**: Automated data exports for enterprise clients needing recurring, structured location data.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: $100M ARR (achieved in 2024) [placer.ai about page](https://www.placer.ai/company/about-us)
- **Total Funding**: $301M across 8 rounds, including a $75M venture round in July 2024 and a $12M Series A in 2020 [LinkedIn](https://www.linkedin.com/company/placer)
- **Notable Investors**: Not publicly listed by name; institutional venture capital firms participated in all rounds.
- **Growth Signals**: Over 4,000 customers; expanded data layers beyond foot traffic (crime, development, demographics); operates in 27 countries and employs 544 people; 16 active job postings with a quarterly increase of 6.7% [LinkedIn](https://www.linkedin.com/company/placer)

## Competitive Advantages
- Proprietary, privacy-preserving data panel with claimed +92% accuracy
- High-cardinality categorization across hundreds of property types and venues
- Near-real time visitation tracking and historical trend analysis
- Broadest industry coverage (retail, CRE, healthcare, finance, civic, entertainment, CPG)
- Strong talent pool from elite Israeli intelligence units (Unit 8200) and top tech companies (Similarweb, CoStar, Salesforce)

## Strategic Focus
- Deepening data layers beyond foot traffic (crime, climate, development, consumer expenditure)
- Expanding into new verticals such as healthcare, finance, and civic planning
- Building GenAI solutions (e.g., Principal Engineer, GenAI Solutions role) to accelerate insight generation
- Continuing to scale self-service platform while serving enterprise clients with custom API and feed integrations

## Why Work Here
- **Culture**: Described as “work with the best in the industry, solve complicated problems, and have fun” [careers page](https://www.placer.ai/company/career). LinkedIn rating: 3.6/5 (238 reviews). Work-Life Balance 3.7, Compensation 3.6, Culture 3.4, Career 3.3.
- **Remote/Hybrid**: Office-first presence in Santa Cruz, Los Altos, Covina (California) and Tel Aviv (Israel). No explicit remote-first policy; many roles likely require some office presence.
- **Engineering & Data Science**: Heavy investment in big data, GenAI, and location intelligence; tech stack includes Python, PostgreSQL, Snowflake, Kubernetes, React, Scala, among others. Talent sourced from elite military tech units and companies like Similarweb, CARTO, and Gong.
- **Benefits**: Healthcare coverage with network rates mentioned; standard startup perks for US and Israel offices.

## Sources
1. [Placer.ai – Company Overview](https://www.placer.ai/)
2. [Placer.ai – About Us / Mission](https://www.placer.ai/company/about-us)
3. [Placer.ai – Careers](https://www.placer.ai/company/career)
4. [Placer.ai – LinkedIn Profile](https://www.linkedin.com/company/placer)

## Other roles at Placer.ai

- [Big Data Engineer](https://feeny.ai/job/big-data-engineer-placer-ai-ramat-gan-e4yq58hffn3h) — Ramat Gan, Israel
- [Senior Backend Engineer- Data Platform](https://feeny.ai/job/senior-backend-engineer-data-platform-placer-ai-ramat-gan-t9cz2jvf0gy5) — Ramat Gan, Israel
- [Backend Engineer - Mobile Platform](https://feeny.ai/job/backend-engineer-mobile-platform-placer-ai-ramat-gan-ygaf8ar82n8h) — Ramat Gan, Israel
- [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-placer-ai-united-states-dfrda9s1j9ne) — United States
- [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-placer-ai-austin-vk4zv7jexfbm) — Austin, TX
- [Account Manager](https://feeny.ai/job/account-manager-placer-ai-united-states-4xkgq3gkq4yv) — United States
- [Accounts Receivable Specialist](https://feeny.ai/job/accounts-receivable-specialist-placer-ai-united-states-a4nsgby9bqhr) — United States
- [Senior Devops Engineer](https://feeny.ai/job/senior-devops-engineer-placer-ai-austin-3tq7gm8584pg) — Austin, TX
- [Account Executive](https://feeny.ai/job/account-executive-placer-ai-united-states-pzsw5ch5kh9a) — United States
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-placer-ai-united-states-7bxzvvhfj24r) — United States