---
title: 'Head of Pricing- Maternity Cover at AppsFlyer'
canonical: 'https://feeny.ai/job/head-of-pricing-maternity-cover-appsflyer-herzliya-v0htnepsv3e2'
type: 'job'
last_seen: '2026-11-04'
---

# Head of Pricing- Maternity Cover at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-04
- **Apply:** https://careers.appsflyer.com/jobs/position/8921994002?gh_jid=8921994002

## Job description

The Head of Pricing owns the commercial architecture behind AppsFlyer’s product portfolio: pricing models, packaging, and list price structures. You’ll analyze how customers consume and derive value from the platform, define what we charge and how we package it, and build a commercial strategy GTM teams can execute.

This is a maternity cover role at a pivotal moment: we’re building an in-house pricing engine and moving our main pricing models onto it. You’ll lead the pricing side of that change and set up how AppsFlyer prices new products. You’ll report to VP Business Strategy and Operations.

What you’ll do:

- Lead the evolution of our core hybrid and usage-based pricing models, including the pricing and packaging changes enabled by our new in-house pricing engine.
- Own strategic pricing initiatives across AppsFlyer’s global portfolio, turning business priorities into clear recommendations, commercial frameworks, and execution plans.
- Lead pricing and packaging for new product launches, from pilot pricing through to general availability, working with Product from the earliest stage.
- Shape pricing for AI products and new monetization models.
- Partner with global and regional go-to-market teams to align pricing strategy, governance, and processes with market dynamics and commercial priorities.
- Streamline the pricing operating model, including processes, decision tools, approval workflows, controls, and cadence, so the business can make pricing decisions faster and at scale.
- Build data-driven business cases and executive-level recommendations on pricing changes, packaging, incentives, and monetization strategy.
- Work with Product, Finance, Legal, RevOps, Sales, Customer Success, and regional teams to make sure pricing and packaging are executed effectively.
- Own the business requirements for pricing and packaging capabilities, including automation, configuration, governance, and the customer-facing experience, and partner with Product and Technology to deliver them.
- Monitor pricing performance and commercial outcomes, including ARR, retention, and consumption trends, to refine strategy, protect margin, and unlock growth.

What You Have:

- 6+ years in pricing, monetization, commercial strategy, revenue strategy, or a related field, preferably in a global technology or SaaS company.
- Hands-on experience designing usage-based or hybrid pricing models.
- At least one example where you led a pricing or packaging change end-to-end, from analysis through rollout, ideally a move to usage-based or hybrid pricing, including migrating existing customers.
- A strategic, commercial mindset: the ability to connect market dynamics, customer behavior, product capabilities, and business goals into actionable pricing strategy.
- Strong analytical and problem-solving skills, with the ability to build business cases, interpret performance data, and turn insights into decisions.
- Deep understanding of pricing governance, discounting, packaging, and best practices, and of the systems and tools that support them.
- Experience partnering with Product and Technology teams to define requirements, automate processes, and build scalable pricing tools or platform capabilities.
- Proven ability to influence senior stakeholders across Sales, Product, Finance, and Operations.
- B2B SaaS background; adtech or martech experience is an advantage.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

[“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”](https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/) Oren Kaniel, CEO

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

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