---
title: 'Head of Product, AI Therapy at OurRitual'
canonical: 'https://feeny.ai/job/head-of-product-ai-therapy-ourritual-tel-aviv-ywx1g9c47txb'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Product, AI Therapy at OurRitual

- **Company:** OurRitual
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-19
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/ourritual/5ce0add4-9fa0-42aa-a91b-de5667265c53

## Job description

## About Us

OurRitual is a fast-growing digital platform reshaping how relationship therapy works. We combine expert-led therapy sessions with AI-powered support to create a blended experience — where clinical depth and intelligent technology weave together into something neither could deliver alone. A therapist brings depth. AI brings continuity. Together, they reshape what relationship support feels like in the 167 hours between sessions. We call it Continuous Therapy. We've reached product-market fit with strong growth, exceptional engagement, and retention that breaks the category. We have 200+ expert therapists on the platform and the largest dataset of clinically-annotated couples therapy sessions in existence. We're pre-Series A, at the stage where AI moves from feature to foundation.

## Role Overview

As a Head of Product — AI Therapy, you will own how AI and clinical expertise come together across the product to create a new kind of therapy experience. This role sits at the intersection of consumer product, AI technology, and clinical science — defining what intelligent relationship support looks like when it's grounded in real therapeutic data and validated by real clinicians. You'll design the conversational AI that supports users between sessions — emotional processing, conversation preparation, reflections, personalized guidance. You'll build the intelligence layer that turns therapy session data into structured relationship context, so every interaction feels informed by the couple's actual journey. And you'll push into open space — new product surfaces, new modes of support, new ways to make therapists more effective — because the category is being created now and the playbook doesn't exist. This is a hands-on role that requires balancing vision with execution, working closely with our clinical lead, AI engineers, and design team to ship products where every word matters — because people are vulnerable when they use them. In regular collaboration with founders and clinical leadership, you'll shape the AI therapy strategy and help define the future of continuous, tech-enabled relationship support.

## Key Responsibilities

AI Product Definition

- Own the AI therapy product surface — conversational flows, tone, behavioral rules, guardrails, and prompt engineering for between-session support
- Define how AI shows up across modes: emotional processing, conversation preparation, reflections, personalized guidance
- Drive the user-facing AI experience from spec to ship — ensuring it feels warm, safe, and clinically grounded

Intelligence Infrastructure

- Define how therapy session data becomes structured relationship context — extraction logic, confidence scoring, lifecycle management, recommendation systems
- Build the intelligence layer that makes AI interactions feel informed by the couple's history and therapeutic journey
- Shape content recommendation and insight delivery systems

Clinical-Product Integration

- Partner with clinical lead and therapist network to validate every AI behavior before it reaches users
- Translate therapeutic frameworks into product specs that engineers can build from
- Design expert-in-the-loop workflows and crisis safety protocols
- Ensure what ships is therapeutically sound, not just technically impressive

New Product Surfaces

- Identify and develop new AI-powered experiences — adaptive insights, tools for therapists, modes of support that don't exist yet
- Run POCs with real users, define acceptance criteria, measure outcomes, iterate
- Collaborate with consumer product initiatives to ensure AI and human experiences are seamlessly aligned

## Skills & Qualifications

- 5+ years of product management in consumer products, with real AI/ML experience
- Hands-on LLM product work — prompt engineering, model behavior, shipping AI that needs to be safe and reliable
- Genuine interest in therapy, mental health, or emotional wellbeing — you understand why clinical grounding matters and why this space demands more care than most
- Strong spec-writing — translating complex behavioral and clinical requirements into clear, buildable definitions
- Cross-functional fluency — comfortable going deep with engineers on architecture, with clinicians on therapeutic frameworks, with designers on experience
- Builder mentality — energized by defining problems, not just executing against a predetermined roadmap
- Fluent English

Nice-to-Have Skills

- Health-tech, therapy-tech, or regulated consumer product experience
- Conversational AI background — designing conversation flows, managing AI tone and personality
- Personal experience with therapy (individual or couples) — it gives intuition that's hard to teach
- 0-to-1 product track record at early-stage companies
- Experience with clinical validation workflows or expert-in-the-loop AI systems

## Why This Role

Therapy is about to look very different — not because AI replaces therapists, but because people expect more than a weekly hour can deliver. This is a rare opportunity to define how AI and clinical expertise blend together to support relationships at scale. You'll work with a dataset that doesn't exist anywhere else, building products that couldn't be built at any other company. If you care about building AI that genuinely helps people in their most vulnerable moments, this is it.

## About OurRitual

## Company Overview
- **One-liner**: OurRitual is a digitally-driven relationship support platform that combines expert-led therapy sessions with AI-powered tools to help couples build healthier, more fulfilling relationships.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: David Pruwer (CEO and Co-founder)

## Core Business
- Primary industry/industries: Wellness and Fitness Services, Digital Health, Mental Health Technology
- Target customers: B2C (couples and individuals seeking relationship support), B2B (military couples through specialized programs)
- Mission or purpose statement: "Redefining relationship support and strengthening bonds, one connection at a time."

## Products & Services
- **Expert-Led Therapy Sessions**: Live video sessions (20 or 40 minutes) with a dedicated, vetted therapist, available 24/7 and bookable on demand. Sessions can be attended together or separately.
- **Ora (AI Relationship Guide)**: An AI-powered companion available 24/7 to help members communicate more clearly, reflect more deeply, and maximize progress between sessions. Ora is informed by session content and member goals.
- **Personalized Pathways & Digital Tools**: Curated, evidence-based video content, guided exercises, and skill-building activities organized into "Pathways" (typically 1-2 months each). Includes "OurReflections" which analyzes sessions to surface themes, strengths, and growth opportunities.
- **Flexible Programs for All Relationship Stages**: Support for individuals starting solo, couples, long-distance relationships, parenting challenges, LGBTQ+ couples, and military couples.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric – Total Funding**: $7.2 million across 4 rounds (Seed: $5.2M, Pre-Seed: $2.0M, plus non-equity assistance and another seed round in 2025)
- **Key Metric – Annual Revenue**: Not publicly available
- **Notable Investors/Partners**: Venrex (lead investor in $5.2M Seed round), Ground Up Ventures (lead in Pre-Seed round), plus 14 other investors in the Seed round and 10 in the Pre-Seed round.
- **Growth Signals**: 102 employees (+72.5% yearly growth, adding 58 people year-over-year). Active job postings have increased +500% year-over-year. Operates in 12 countries including Israel, Australia, Canada, Argentina, and the Philippines. Network of 300+ vetted Experts.

## Competitive Advantages
- **Human-Led, AI-Augmented Model**: Combines the credibility and expertise of human therapists with the scalability and personalization of AI (Ora), offering support between sessions—a key differentiator from traditional weekly couples therapy.
- **Flexibility and Accessibility**: Sessions available 24/7 in short 20- or 40-minute formats, designed to fit into busy lives. This lowers the barrier to entry compared to traditional 50-minute weekly sessions.
- **Data-Driven Personalization**: Uses session analysis (OurReflections) and member data to tailor exercises and pathways, creating a continuously adaptive experience.
- **Broad Inclusivity**: Explicitly designed for all relationship stages and identities (LGBTQ+, military, long-distance, solo starters), expanding the addressable market beyond traditional couples therapy.

## Strategic Focus
- **Scaling the Expert Network**: Actively hiring Couples Therapists and Member Matching Specialists, indicating a focus on growing the supply of vetted experts.
- **Deepening AI Integration**: The Head of Product, AI Therapy role suggests a strategic priority to enhance Ora and the platform's AI capabilities.
- **Product-Led Growth**: Expanding the digital program (Pathways, exercises) to drive engagement and retention between sessions, creating a more comprehensive "relationship care" product.
- **International Expansion**: With employees across 12 countries, the company is building a global, remote-first workforce.

## Why Work Here
- **Mission-Driven Work**: The company's purpose is to redefine relationship support and strengthen bonds, offering a tangible, positive impact on people's lives. The founder, David Pruwer, was personally motivated by his experience growing up in a divorced household.
- **Remote-First & Flexible Culture**: The company offers remote-friendly roles with hybrid options, a "family friendly schedule," and emphasizes work-life balance. [ourritual.com](https://www.ourritual.com/careers)
- **Collaborative & Supportive Environment**: Values include "Human-led, Human-first," teamwork, and a culture of feedback. The company explicitly states, "Relationships aren’t just romantic. Our mission to redefine relationship support begins with strong professional relationships and a thriving team." [ourritual.com](https://www.ourritual.com/careers)
- **Technology-Driven Innovation**: The company is "constantly looking to innovate in human care with the latest tech," offering engineers and product people the chance to work on meaningful problems at the intersection of AI, mental health, and user experience.
- **Competitive Compensation**: The company states it offers competitive compensation packages for all roles.
- **Fast-Paced, Data-Driven Environment**: The culture is described as moving fast, learning faster, and measuring success by real-life impact, combining "curiosity and data."
- **Team Building**: Offers virtual and in-person events, on-sites, and off-sites to build connections across a distributed team.

## Sources
1. [ourritual.com](https://www.ourritual.com/)
2. [ourritual.com (Careers)](https://www.ourritual.com/careers)
3. [ourritual.com (About)](https://www.ourritual.com/about)
4. [linkedin.com](https://www.linkedin.com/company/ritual-relationships)
5. [tracxn.com](https://tracxn.com/d/companies/ourritual/__eacZkoimej6_jwUfsdWXQTcCws2LyYvLkLbwa8Dj74E)

## Other roles at OurRitual

- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-ourritual-tel-aviv-49wqwtgtd0dg) — Tel Aviv, Israel
- [Generative AI Engineer](https://feeny.ai/job/generative-ai-engineer-ourritual-tel-aviv-ba9k2beh03tj) — Tel Aviv, Israel