---
title: 'Head of Product Design at Betsson Group'
canonical: 'https://feeny.ai/job/head-of-product-design-betsson-group-malta-52efdea39r9m'
type: 'job'
last_seen: '2026-10-19'
---

# Head of Product Design at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8248652

## Job description

The Design function for the Gaming vertical (including Games of Chance, Poker, and Gamification) for product design direction and ownership of gaming-specific visual content governance.

The Wow

As the Head of Product Design, you will form part of the senior leadership team in the product organization, being responsible for the Gaming Design function. Your goal will be to enable and support the Gaming product teams in creating products and experiences that will delight our customers, with the authority to set design standards and solutions for others to follow. Moreover, you will be expected to be a key contributor on key Gaming product initiatives and inspire the rest of the organization in building great products and experiences. You will also hold ownership for the governance of gaming-specific visual content quality, including where execution is carried out by other teams. Although this is a management role, you will still be expected to be a hands-on member of the team.

A taster of what you will be involved with:

- Lead, mentor and inspire your team, fostering a culture of high performance, collaboration and innovation.
- Lead the design team for a product domain, taking overall accountability for their performance and the quality of their work.
- Develop a deep understanding of our customers, internal users, and products, both within yourself and within the team.
- Ensure the structure of your team is well-defined and optimized for its purpose.
- Organize and oversee the work of the team in alignment with the product roadmap and goals.
- Provide recommendations and support to foster, grow and retain UX talent across the organization.
- Work closely with Research, Insights, and Data to make evidence-based design decisions.
- Own the implementation of the area’s UX/UI, maintaining excellence and consistency across the products and content.
- Own and govern products-specific imagery and content quality, defining review and approval processes, so that assets produced by other teams (e.g. game studio materials, suppliers, marketing) meet brand and product standards before release.
- Collaborate closely with the Branding team to ensure content aligns with the product strategy.
- Be responsible for the information architecture of our products.
- Own design for the Backoffice tools built to help maintain and operate our product offering.
- Work closely with Product Management to enable and influence the products’ development roadmaps.
- Take an active role on complex and strategic initiatives, providing expert guidance and support from a product design perspective.
- Define and champion user centric design strategies and best practices across the Gaming organization.
- Drive new thinking in the organization and stay well informed on the latest user experience and gaming trends.
- Develop a strong understanding of user journeys and customer experience throughout the product organization.
- Map, research and analyze user journeys to oversee the user experience for the product domain and drive iterative improvements.
- Continuously review the live product to identify areas for improvement and any deviations from the expected experience.
- Build effective working relationships across the organization, serving as a main point of contact and subject matter expert for product design.
- Collaborate closely across all product development areas to ensure UX/UI, common elements of the experience, and visual assets remain consistent across platforms.
- Collaborate frequently and closely with design leads working with other product domains to share best practices, drive cross-product initiatives, and ensure consistency in user interface design and user journeys.
- Collaborate closely with the Central design team on design system matters, ensuring area's UI patterns and components stay aligned with central design system, standards and principles.
- Stay open and fluent in modern technologies — such as but not exclusive to Generative AI, Machine Learning and workflow automation — and identify where they can be applied to improve product design, content production and backoffice capability.
- Assist and support the senior product leaders (Heads, Directors, and/or equivalent) in any matters that may arise from time to time.
- Contribute to product direction through active involvement in evolving and executing the product strategy and vision.

## What we are looking for

- Highly experienced in product design (5+ years) for web products serving desktop and mobile devices, covering both responsive and adaptive design.
- A portfolio that showcases your design work, thought process, and problem-solving skills.
- Experience working with industry standard software such as Figma (preferred), Sketch and/or Adobe XD to produce, test, explore and share design solutions.
- Experience in leading and building a high performing design team.
- Validated expertise in usability, analytics, user testing, information architecture, user journey mapping / optimisation, content strategy, and prototyping.
- Experience working with a design system or pattern design library.
- A relevant academic degree or qualifications would be considered a plus

## What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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