---
title: 'Head of Product Marketing at Goodlord'
canonical: 'https://feeny.ai/job/head-of-product-marketing-goodlord-london-d1bv6zp867p3'
type: 'job'
last_seen: '2026-09-09'
---

# Head of Product Marketing at Goodlord

- **Company:** Goodlord
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/goodlord/54c690cf-3f98-4514-a6f9-19d6b4e63345

## Job description

📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!)

Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants.

We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform.

Whether you are an experienced Senior/Lead PMM with proven line-management experience ready to take your first step up, or are an established Head of Product Marketing looking for your next challenge we'd love to hear from you!

note: this role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership

You’ll:

- Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business
- Lead platform-level go-to-market execution and help evolve our GTM strategy as we continue to scale - ensuring product launches translate into measurable commercial outcomes
- Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence
- Define and evolve differentiated positioning across a regulated, multi-stakeholder platform
- Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments
- Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence

We’re looking for someone who:

- Brings deep B2B product marketing experience within technology and/or regulated environments
- Has experience leading and developing Product Marketing Managers and is excited by the opportunity to grow and shape a Product Marketing function.
- Has partnered effectively with Product leaders to influence roadmap and commercial direction
- Is confident translating complex product capabilities into clear, differentiated market positioning
- Has owned high-impact launches with clear accountability for pipeline and win-rate impact
- Balances strategic clarity with hands-on delivery and operational discipline

## WHY YOU'LL LOVE BEING A GOODLORDIAN

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

- Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified https://www.greatplacetowork.co.uk/certified-company/1558877. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
- Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
- 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
- Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
- Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

WHAT’S NEXT?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.

## About Goodlord

## Company Overview
- **One-liner**: Goodlord provides a cloud-based platform that digitizes and streamlines the entire tenancy journey for letting agents, landlords, and tenants across the UK.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: London, United Kingdom (with offices in Sheffield and Lincoln)
- **Founded**: 2014
- **Founders**: William Reeve (CEO), Tom Mundy, and Richard White

## Core Business
- **Primary industry**: Property Technology (PropTech) / Real Estate Software
- **Target customers**: B2B – Primarily letting agents and landlords in the UK; also serves tenants as end-users of the platform.
- **Mission or purpose statement**: "Making renting better, for everyone" – to transform the way people let and rent properties, building better experiences for agents, landlords, and tenants alike.

## Products & Services
- **Goodlord Platform (Core SaaS)**: An all-in-one platform that handles the entire tenancy lifecycle, from offer letters and online contract generation to tenant referencing, compliance checks, rent collection, and insurance products. Trusted by over 3,500 agencies.
- **Referencing**: Comprehensive tenant referencing services, including IDVT (Identity Document Validation Technology), PEPs (Politically Exposed Persons), and Sanctions Checks.
- **Insurance**: Rent Protection Insurance, Guarantor Insurance, and other products designed to protect landlords and agents, recently upgraded in line with the Renters' Rights Act.
- **Rosewood (Platform Edition)**: A new edition of the platform launched in 2025 to help customers comply with the Renters' Rights Act.
- **AI-Powered Tools (Internal & Product)**: An "AI Everywhere" programme has produced tools like **Ren AI** (an intelligent agent for Renters' Rights Act compliance queries), a real-time digital competitor battlecard for sales, and an AI-powered ecard platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: **£37 million in revenue** (as of 2025). The company has over 300 employees and serves over 3,500 letting agency brands.
- **Notable Investors/Partners**: Key investors include **Rocket Internet**, **Octopus Ventures**, and **Global Founders Capital**. Notable partners include insurance providers and broadband/energy companies integrated into the platform.
- **Growth Signals**: 
  - Hit £37M in revenue in 2025.
  - Launched Rosewood platform edition and upgraded insurance products in response to the Renters' Rights Act.
  - Appointed **Alex Depledge MBE** (former CEO of Resi and BullionByPost) as a Non-Executive Director.
  - Ranked **#23 in the UK's Great Place to Work Awards** and recognized as one of the **UK's Top 10 Most Inclusive Companies** by Flexa Awards 2026.
  - Opened a new office in Lincoln for the Insurance team.

## Competitive Advantages
- **End-to-End Platform**: Unlike point solutions, Goodlord covers the entire tenancy lifecycle (referencing, contracts, payments, insurance, compliance) in one integrated system, creating a strong lock-in for agencies.
- **Regulatory Expertise**: Deep specialization in UK rental law, particularly the Renters' Rights Act, with proactive product updates (Rosewood) and AI tools (Ren AI) to help agents stay compliant.
- **Scale & Trust**: Over 3,500 agencies use the platform, giving it a significant network effect and data advantage in the UK lettings market.
- **AI-First Culture**: The "AI Everywhere" programme is not just a product feature but a company-wide initiative, with teams across departments building and deploying AI tools, fostering a culture of innovation and efficiency.

## Strategic Focus
- **AI Integration**: Embedding AI across the platform to automate compliance, reduce manual work, and improve agent efficiency. The AI Guild and AI Everywhere programme are central to this.
- **Regulatory Compliance**: Continuously updating products to meet new regulations like the Renters' Rights Act, positioning Goodlord as the go-to platform for compliant lettings.
- **Revenue Diversification**: Expanding insurance and tenant services (broadband, energy) to create additional revenue streams for agents and for Goodlord.
- **Talent & Culture**: Investing in a strong, inclusive culture (Great Place to Work certified, Flexa Certified) to attract and retain top talent across engineering, product, sales, and operations.

## Why Work Here
- **Culture & Values**: Goodlord is recognized as a **Great Place to Work** (#23 in UK) and a **Top 10 Most Inclusive Company** (Flexa Awards 2026). Values include "We set the pace," "We stand up and deliver," "We're an open book," "We listen, learn, and improve," and "We bring our whole selves to work." The culture is described as fast-paced, ambitious, and transparent.
- **AI-First Engineering**: The company is "AI-first," with an engineering-led AI Guild that upskills people across all departments. Employees are encouraged to build and ship AI-powered tools, offering a unique opportunity to work on cutting-edge technology regardless of role.
- **Learning & Development**: 
  - £1,000 annual development budget for courses, skills, or training.
  - Sanctus coaching (performance and wellbeing).
  - Learnerbly access (books, webinars, podcasts).
  - Manager Training and Insights Discovery™ sessions.
  - Lunch & Learns and Fireside sessions with industry leaders.
- **Perks & Benefits**:
  - 25 days holiday + bank holidays, rising to 32 with service.
  - Up to 2 days per year for volunteering.
  - Enhanced parental leave.
  - Dog-friendly office in London.
  - Hybrid working pattern.
  - Performance-related pay, pension plan, Cycle to Work scheme, retail discounts, and salary sacrifice perks.
  - Office snacks, quarterly socials, and annual parties.
- **Locations**: Offices in **London** (Aldgate East, near Brick Lane), **Sheffield** (Fargate), and **Lincoln** (newest office). Hybrid working is standard.
- **Interview Process**: Typically includes a first conversation with the hiring manager, a 90-minute "Deep Dive" session (split into role-focus and values interviews), and potentially a take-home exercise or meet-the-team session. The process is designed to be fair and consistent.

## Sources
1. [goodlord.com](https://www.goodlord.com/about)
2. [goodlord.com](https://www.goodlord.com/about/careers)
3. [linkedin.com](https://uk.linkedin.com/company/goodlord)
4. [greatplacetowork.co.uk](https://www.greatplacetowork.co.uk/certified-company/1558877)
5. [goodlord.com](https://www.goodlord.co/careers)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/goodlord)

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