---
title: 'Head of Product Marketing at Mend.io'
canonical: 'https://feeny.ai/job/head-of-product-marketing-mend-io-united-states-gfmkysjjdvca'
type: 'job'
last_seen: '2026-10-16'
---

# Head of Product Marketing at Mend.io

- **Company:** Mend.io
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/mend-io/db2499d3-79a4-4528-b61a-2f8166ae0a3f

## Job description

## Why Mend.io

We are redefining how modern organizations secure software from open source and custom code to AI-generated components. As the creators of the first AI Native AppSec Platform, we help global enterprises stay safe, fast, and compliant in an era of AI-driven development. Our platform combines intelligent automation, deep risk visibility, and developer-first experiences, shaping the future of application security. We are also committed to building a collaborative, empowering workplace. If you are excited about this role but do not meet every requirement, we encourage you to apply. Your perspective could be exactly what we need!

As we continue to scale globally, we are seeking a strategic, market-driven Head of Product Marketing to define our positioning, sharpen our differentiation, and accelerate revenue growth, including establishing [Mend.io](http://Mend.io) as the definitive voice in AI Security and expanding our reach through direct, channel, and technology alliance partnerships. Location: US (Remote) Reports to: Chief Marketing Officer Direct reports: Two PMMs This role will lead [Mend.io](http://Mend.io)'s product marketing strategy and execution across our application security, AI Security, and software supply chain security offerings. This leader will own messaging, positioning, competitive strategy, pricing and packaging input, analyst relations, partner and alliance marketing deliverables, and go-to-market enablement. This is a highly cross-functional role, working closely with Product, Sales, Business Development/Alliances, Customer Success, Demand Generation, and Executive Leadership to drive pipeline growth, market expansion, and category leadership.

## Responsibilities

Strategic Leadership

- Define and evolve [Mend.io](http://Mend.io)'s category narrative, positioning, and differentiated value proposition, with AI Security as a core pillar of the company's forward-looking strategy
- Shape and refine ICP segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leadership
- Drive go-to-market strategy for new product launches and major releases, including AI Security capabilities and partner-delivered solutions
- Translate product capabilities into compelling business value for CISOs and security decision-makers

Messaging & Positioning

- Develop clear, differentiated messaging frameworks aligned with key verticals and use cases, including securing AI-generated code, AI productivity agents, and AI/ML application risk
- Own core messaging across the website, sales materials, field enablement, and campaigns
- Elevate Mend's thought leadership in AI Security, open source security, AST, and software supply chain security

Sales Enablement & Revenue Acceleration

- Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks
- Partner with Sales Leadership to evaluate win rates and shorten sales cycles
- Support enterprise deals with strategic messaging and competitive insights

Product Launch & Portfolio Marketing

- Lead cross-functional product launch processes
- Ensure cohesive positioning across [Mend.io](http://Mend.io)'s platform and modules, including AI Security offerings
- Influence roadmap prioritization through market and competitive insights

Competitive & Market Intelligence

- Establish a structured competitive intelligence function, including tracking the emerging AI Security vendor landscape
- Analyze market trends, industry shifts, and emerging threats impacting AppSec and AI Security
- Equip sales teams with actionable competitive differentiation

Partner & Alliance Marketing

- Develop and execute partner marketing deliverables across direct, channel, and technology alliance partnerships to expand [Mend.io](http://Mend.io)'s reach and influence
- Build joint value propositions, co-marketing campaigns, and enablement content with strategic technology alliance partners, such as cloud, CI/CD, SIEM/SOAR, and AI development platform providers
- Partner with Business Development/Alliances to create channel partner enablement, including partner playbooks, training, and co-selling materials for resellers, MSSPs, and GSIs
- Support joint go-to-market motions with technology alliances, such as marketplace listings, integrations, and co-branded campaigns
- Represent [Mend.io](http://Mend.io) at partner-facing events, joint webinars, and alliance business reviews

Analyst & Industry Influence

- Lead analyst relations to strengthen positioning in industry reports from Gartner, Forrester, IDC, and others, including emerging AI Security categories
- Represent [Mend.io](http://Mend.io) at key industry events, conferences, and executive briefings
- Participate in and influence the content delivery arc for the product roadmap

## Team Leadership

- Build, mentor, and scale a high-performing product marketing team
- Establish measurable goals tied to pipeline contribution, win rates, and product adoption

## Requirements

- 10–15+ years of B2B SaaS marketing experience, with 5+ years in senior product marketing leadership
- Strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS
- Proven experience marketing to enterprise buyers, CISOs, security leaders, and platform engineering leaders
- Demonstrated success in scaling product marketing at a growth-stage company
- Experience supporting complex, multi-stakeholder enterprise sales cycles
- Experience developing and executing partner marketing programs across direct, channel, and technology alliance partnerships; familiarity with partner ecosystems, including marketplaces, ISVs, MSSPs/resellers, and GSIs, is a plus
- Understanding of AI/ML security concepts and the risks associated with AI-generated code, or a strong ability to quickly build fluency in this space
- Strong executive communication and storytelling skills
- Analytical mindset with experience leveraging market and performance data to drive strategy. Experience with operational systems such as SFDC and Jira
- Experience working with industry analysts and influencing market perception
- Comfort with and experience leveraging AI-enabled tools, including large language models, to drive efficiency and results

Our Culture At [Mend.io](https://www.mend.io), we are leading the way in securing AI-powered applications, and we believe the best innovations come from teams where everyone feels valued. We are committed to a workplace built on respect, trust, and growth, where learning and flexibility empower people to do their best work.

## About Mend.io

## Company Overview
- **One-liner**: Mend.io provides a unified application security (AppSec) and AI security platform that helps enterprises secure code, dependencies, and AI models from development through runtime.
- **Entity Type**: Private (Series D, $75M raised in 2021)
- **Headquarters**: Boston, Massachusetts, United States (with major R&D hub in Tel Aviv, Israel)
- **Founded**: 2011 (originally as WhiteSource, later rebranded to Mend.io)
- **Founders**: Rami Sass and Azi Cohen

## Core Business
- **Primary industries**: Application Security, AI Security, Software Supply Chain Security, Developer Tools
- **Target customers**: Enterprise B2B – security teams, DevOps, and developers at large organizations
- **Mission**: “Make application security frictionless for developers and scalable for security teams without compromise” – security should empower, not block.

## Products & Services
- **Mend AppSec** (SCA, SAST, DAST, Container Security, License Compliance):
  A full-stack code security platform covering open source risk (reachability-driven SCA), custom code analysis (high-accuracy SAST), runtime API security, container scanning, and license governance. Includes automated SBOM generation and malicious package protection.
- **Mend AI** (AI Security Posture Management – AI-SPM):
  Secures the AI lifecycle with Shadow AI discovery, AI-BOM generation, automated red teaming (CI/CD-integrated adversarial simulations across 8 attack vectors), system prompt hardening, runtime guardrails (behavioral enforcement between users and models), and compliance reporting aligned to EU AI Act.
- **Mend Renovate** (Automated Dependency Updates):
  The world’s most trusted open-source dependency update tool (originally open source). Auto-creates safe, governed pull requests for 90+ ecosystems, with Merge Confidence scoring, grouping, and centralized policy management to reduce both technical and security debt.

## Market Standing
- **Valuation**: Not publicly disclosed (last round – Series D of $75M in April 2021, led by Pitango VC)
- **Key Metrics**:
  - **Annual Revenue** (Private): ~$28.2M (2025 estimate per LinkedIn)
  - **Total Funding**: $121.15M across 5 rounds (Seed 2011, Seed 2013, Series B 2017, Series C 2018, Series D 2021)
- **Notable Investors/Partners**: 83North, Pitango VC, Susquehanna Growth Equity
- **Growth Signals**:
  - Expanded from pure SCA to a unified AppSec + AI security platform
  - Acquired Renovate (2019) and Atom Security (2023) to strengthen capabilities
  - Active job postings up 100% month-over-month (12 current open roles as of mid-2025)
  - 33,918 LinkedIn followers (5% YoY growth)
  - Recognized as a leader in application security testing by analysts (Gartner, Forrester)

## Competitive Advantages
- **Unified code + AI security**: Only platform that connects software supply chain security with AI security (model inventory, red teaming, runtime guardrails) in a single governed workflow.
- **Independent and vendor-agnostic**: Not tied to any specific cloud or model provider – “Three of five AI security vendors are now inside big platforms. We’re not beholden to any model provider.”
- **Pioneering SCA**: One of the first companies to make open source risk visible at enterprise scale, with a widely adopted open-source tool (Renovate) used by thousands of organizations.
- **Developer-first approach**: Security that integrates seamlessly into IDEs, CI/CD, and PR workflows – reducing friction and accelerating remediation (e.g., 75% reduction in time spent on open source audits).

## Strategic Focus
- **Securing the full AI lifecycle**: From AI model discovery and prompt hardening to runtime behavioral controls and compliance (EU AI Act, Cyber Resilience Act, NIST).
- **Compliance as a byproduct**: Continuous inventory, testing, and remediation that produce audit-ready SBOM/AI-BOM documentation without manual overhead.
- **Scaling Renovate adoption**: Pushing Renovate as the standard for automated dependency updates in enterprises, now bundled with Mend’s security scanning.
- **Headcount rationalization**: After an 8.8% workforce reduction, focused investment in AI security, engineering, and go-to-market roles.

## Why Work Here
- **Culture**: “Security should empower, not block” – a developer-empathy culture that values low-friction, high-impact security. Global and diverse team across 12 countries.
- **Work style**: Hybrid/remote-friendly (offices in Boston, Tel Aviv, Germany, Poland, Croatia, India). Engineering culture emphasizes autonomy, open-source contributions, and modern tooling.
- **Engineering focus**: Deep technical challenges in AI security, static analysis, reachability, and large-scale dependency graphs. Active job postings for senior backend, Java, principal software engineer, and agentic code analysis roles.
- **Perks**: Not formally disclosed, but competitive compensation (e.g., Senior Channel Manager ~$137K/year, Fullstack Engineer ~$350K ILS/month) and a strong commitment to learning and innovation.
- **Growth trajectory**: Rapidly expanding into the hottest segment (AI security) while maintaining a strong base in AppSec; early-stage enough for significant impact.

## Sources
1. [mend.io/about-us](https://www.mend.io/about-us/)
2. [mend.io/why-mend](https://www.mend.io/why-mend/)
3. [linkedin.com/company/mend-io](https://www.linkedin.com/company/mend-io)
4. [mend.io/careers](https://www.mend.io/careers/)

## Other roles at Mend.io

- [Digital Success Manager](https://feeny.ai/job/digital-success-manager-mend-io-givatayim-9fys026hd71f) — Givatayim, Israel
- [Head of Security](https://feeny.ai/job/head-of-security-mend-io-poland-00c81w3dnrze) — Poland
- [Social Media Manager](https://feeny.ai/job/social-media-manager-mend-io-poland-jf3xa5mt0nxj) — Poland
- [Graphic Designer](https://feeny.ai/job/graphic-designer-mend-io-poland-nk61qwgt1z1t) — Poland
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-mend-io-poland-fbdztprg1rva) — Poland
- [Regional Sales Manager - AI Team](https://feeny.ai/job/regional-sales-manager-ai-team-mend-io-united-states-d9n8xy0p44tf) — United States
- [Account Executive, EMEA & APAC](https://feeny.ai/job/account-executive-emea-apac-mend-io-givatayim-r00hjz6m31ga) — Givatayim, Israel
- [Account Executive](https://feeny.ai/job/account-executive-mend-io-united-states-zxfmh7y5g272) — United States
- [Head of Product Marketing](https://feeny.ai/job/head-of-product-marketing-certifyos-bengaluru-f5dak24jj7jy) — Bengaluru, India
- [Head of Product Marketing](https://feeny.ai/job/head-of-product-marketing-openart-ai-san-carlos-zh50wyfg1y4r) — San Carlos, CA