--- title: 'Head of Product Marketing at OpenArt AI' canonical: 'https://feeny.ai/job/head-of-product-marketing-openart-ai-san-carlos-zh50wyfg1y4r' type: 'job' last_seen: '2026-10-17' --- # Head of Product Marketing at OpenArt AI - **Company:** OpenArt AI - **Location:** San Carlos, CA - **Compensation:** $230k–$300k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-01 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.ashbyhq.com/openart/95104109-ebb3-4d32-9b6d-ba9fc324338b ## Job description Head of Product Marketing 🎨 About OpenArt OpenArt is a gen AI creative platform used by millions worldwide. We’re building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, images, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI-native, and we’re shaping that future. 🚀 Why Join OpenArt - Market products at the frontier of generative AI. You’ll work on rapidly evolving AI products that are changing how people create. - Shape how a new category is understood. You’ll turn complex AI capabilities into simple, compelling stories that resonate with creators, marketers, and businesses. - Work directly with Product. You’ll be deeply embedded in the product development process rather than receiving a finished product to market. - High ownership, real impact. You’ll own major launches and directly influence product positioning, adoption, and growth. 🎯 About the Role OpenArt is looking for a Head of Product Marketing to define how our products are positioned, launched, and adopted. Sitting at the intersection of Product, Marketing, Growth, and our customers, you will deeply understand our users, the generative AI landscape, and our product capabilities—and translate those insights into compelling positioning, messaging, and go-to-market strategies. This is not a traditional product marketing role. Generative AI is evolving extremely quickly, and we want someone who is already deeply immersed in the space. The ideal candidate has recently worked at a generative AI startup, actively uses AI products, and understands the models, products, competitors, and behaviors shaping the market. ⚙️ What We’re Looking For Core Requirements - 5+ years of experience in product marketing or closely related roles - Recent experience working at a generative AI startup or AI-native company - Deep understanding of the generative AI ecosystem, products, models, and competitive landscape - Experience owning positioning, messaging, go-to-market strategy, and product launches - Strong product instincts and ability to understand sophisticated technical capabilities quickly - Exceptional storytelling and communication skills, with the ability to make complex technology simple and compelling - Strong understanding of customer research, segmentation, competitive intelligence, and market analysis - Experience partnering closely with Product, Engineering, Design, Growth, and Creative teams - Highly hands-on and comfortable moving quickly in an ambiguous, rapidly evolving environment - AI-native in how you research, create, analyze, and work ## Nice to Have - Experience marketing AI image, video, creative, or agentic products - Experience with consumer subscription or product-led growth businesses - Experience marketing products to creators, marketers, SMBs, or creative professionals - Strong personal interest in AI-generated content and creative tools 🛠 What You’ll Do - Own Positioning and Messaging: Define how OpenArt’s products and capabilities are positioned across key customer segments. - Lead Product Launches: Own go-to-market strategy and execution for major product, feature, and model launches. - Understand the Market: Develop deep knowledge of users, competitors, models, emerging AI capabilities, and broader market trends. - Bring the Customer into Product: Conduct customer research and translate insights into product, positioning, and go-to-market recommendations. - Drive Product Adoption: Partner with Growth and Product to improve activation, adoption, engagement, and retention. - Create Product Narratives: Develop compelling stories, demos, landing-page messaging, launch materials, and other assets that make OpenArt’s value clear. - Enable Marketing Channels: Partner with Content, Social, Creator, Growth, and Brand teams to bring product stories to market consistently. - Measure and Iterate: Track launch and adoption performance and continuously improve our product marketing playbook. - Shape Product Strategy: Bring market and customer insights back to Product and leadership to help inform what we build next. 🌍 Work Setup - Based in San Carlos, CA. This role is required to be local to our San Carlos office. - Hybrid schedule: 3 days onsite, 2 days remote. ## About OpenArt AI ## Company Overview - **One-liner**: OpenArt is an all-in-one AI creative platform that enables users to generate, edit, and remix images, videos, characters, audio, and 3D worlds through a single interface. - **Entity Type**: Private (Series A) - **Headquarters**: San Francisco, California, United States - **Founded**: 2022 - **Founders**: Coco Mao (CEO), John Qiao (CTO) – both former Google engineers ## Core Business - Primary Industry: Technology, Information and Internet; AI‑powered creative tools - Target Customers: B2C (millions of individual creators) and B2B (brands, studios, content teams) - Mission Statement: “Build the future of storytelling with AI.” ## Products & Services - **Image Generation & Editing** – Generate images using models like GPT Image 2, Nano Banana Pro, Seedream 5.0, and edit within the same canvas (erase, expand, restyle, upscale to 4K). - **Video Generation** – Create videos up to 15 seconds at up to 4K resolution, choosing from models such as Veo 3.1, Seedance 2.0, Kling 3.0 Omni, and Sora 2. Refine or edit each generation. - **Character Builder** – Build consistent characters using reference images or text; characters can be reused across images, scenes, and videos with the same face and style. - **World** – Generate persistent, navigable 3D spatial environments from a single prompt or reference images; add characters, place objects, take still photos, or export to 3D tools. - **Audio** – AI voiceovers in 30+ languages with lip‑sync, original music generation, and sound effects (footsteps, rain, etc.). Export as WAV or MP3 timed to video. - **OpenArt Director** – Storyboard and refine video sequences using natural‑language chat for granular shot‑by‑shot control. - **Smart Shot** – Convert a single prompt into 3–5 cinematic cuts with varied angles, camera moves, and visual consistency. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metrics**: - **Annual Recurring Revenue**: Grew from $10.5 M to over $70 M in 2025 (7× growth) [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/) - **Monthly Active Users**: 8 million+ [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/) - **Total Funding**: $40 M+ across three rounds: - Seed (June 2023): $5 M led by DCM Ventures and CapitalOven [[tracxn.com]](https://tracxn.com/d/companies/openart/__rGLZ4jZtTKFqOnIFJpVIpXqrPEtJHfzKwCfxXxYFnns) - Venture Round (Aug 2025): $5 M [[linkedin.com]](https://www.linkedin.com/company/openart-ai) - Series A (2026–Q1): $30 M – $35 M (conflicting reports) led by Canaan Partners [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/) - **Notable Investors/Partners**: Canaan Partners, DCM Ventures, CapitalOven; partnerships with leading AI model providers (Seedream, Google Veo, Kling, etc.) - **Growth Signals**: - Employee headcount: 67 (1,172.7% YoY growth; 29.6% monthly growth) [[linkedin.com]](https://www.linkedin.com/company/openart-ai) - Presence in 17 countries across North America, Asia, and Europe - Hosted the world’s first AI Influencer Summit and produced “Bot House,” the first AI reality TV show ## Competitive Advantages - **All‑in‑one platform**: Instead of juggling separate tools (Midjourney for images, Runway/Sora for video, etc.), users access images, video, characters, audio, and 3D worlds under a single subscription. - **Character consistency**: A core differentiator – one character can be reused across images, scenes, and videos with the same look, enabling storytelling and AI influencers. - **Model agnosticism**: The platform bundles multiple top‑tier AI models (Seedream, Veo, GPT Image, Kling, Sora, etc.), letting users pick the best option per project without paying multiple subscriptions. - **Strong retention driven by storytelling**: The metric most watched is not ARR but how often creators return to deepen characters and expand universes. ## Strategic Focus - Continue building the end‑to‑end creative platform for storytellers (characters, worlds, long‑form video) - Expand the AI influencer and brand‑mascot market (e.g., AI Influencer Summit, Bot House reality show) - Deepen integration of audio and video editing for professional studios - Grow the engineering and product teams – “We’ve nearly doubled in size this year, and the pace isn’t slowing down.” [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/) ## Why Work Here - **Culture**: Fast‑moving, lean team that “move[s] fast, over‑communicate[s], and put[s] storytelling at the heart of everything.” [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/) - **Growth trajectory**: Company experienced 7× ARR growth in one year and is actively hiring across departments (engineering, design, product, marketing) - **Founders**: Ex‑Google (Coco Mao, John Qiao) with a track record of launching products at scale (short‑form video platform acquired by Google Search) - **Work model**: Hybrid / office presence in San Francisco (HQ) and Redwood City; no formal remote‑first policy stated - **Notable**: Free trial available for users; employees have backgrounds from top AI companies (Stability AI, Invideo, ImagineArt, etc.) ## Sources 1. [linkedin.com](https://www.linkedin.com/company/openart-ai) 2. [openart.ai](https://openart.ai/) 3. [openart.ai/blog](https://openart.ai/blog/the-openart-story/) 4. [tracxn.com](https://tracxn.com/d/companies/openart/__rGLZ4jZtTKFqOnIFJpVIpXqrPEtJHfzKwCfxXxYFnns) 5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/openart) ## Other roles at OpenArt AI - [Product Data Scientist (Growth)](https://feeny.ai/job/product-data-scientist-growth-openart-ai-san-carlos-ddp2bhtnj311) — San Carlos, CA - [Growth Data Engineer](https://feeny.ai/job/growth-data-engineer-openart-ai-san-carlos-ra3jmx87c3bc) — San Carlos, CA - [Senior Content Marketing writer, Enterprise](https://feeny.ai/job/senior-content-marketing-writer-enterprise-openart-ai-san-carlos-95qfaj299cvn) — San Carlos, CA - [Creative Lead, Organic & Social](https://feeny.ai/job/creative-lead-organic-social-openart-ai-pakistan-jyctqcvezv2k) — Pakistan - [HR Generalist](https://feeny.ai/job/hr-generalist-openart-ai-san-francisco-m9mm6cawtsfg) — San Francisco, CA - [VP of Finance](https://feeny.ai/job/vp-of-finance-openart-ai-san-carlos-stee72cj1dcs) — San Carlos, CA - [Senior Product Manager, Enterprise](https://feeny.ai/job/senior-product-manager-enterprise-openart-ai-san-carlos-ktw96a9jb42g) — San Carlos, CA - [Forward Deployed Creatives](https://feeny.ai/job/forward-deployed-creatives-openart-ai-united-states-c5gfy553qgpq) — United States - [Strategic Account Manager](https://feeny.ai/job/strategic-account-manager-openart-ai-los-angeles-eqgzgh2btn36) — Los Angeles, CA - [Head of Influencer Marketing](https://feeny.ai/job/head-of-influencer-marketing-openart-ai-san-carlos-rsqeww103wxa) — San Carlos, CA