---
title: 'Head of Publishing at Appodeal'
canonical: 'https://feeny.ai/job/head-of-publishing-appodeal-barcelona-eh3atm6b5bz2'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Publishing at Appodeal

- **Company:** Appodeal
- **Location:** Barcelona, Spain
- **Posted:** 2025-03-17
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/appodeal/jobs/4584655008

## Job description

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.

Appodeal is looking for a Head of Publishing to lead and grow our Accelerator program. This is a strategic leadership role for someone with deep expertise in mobile game publishing, user acquisition, and monetization. The ideal candidate will drive the execution of our accelerator strategy, manage key partnerships, and optimize performance to ensure long-term success.

As Head of Publishing, you will be responsible for expanding our portfolio, maximizing revenue, and ensuring that our games achieve their full market potential. You will collaborate closely with internal teams and external partners to develop a thriving publishing ecosystem.

Key Responsibilities:

- Publishing Strategy: Develop and execute a scalable and data-driven strategy for game publishing, ensuring alignment with business goals.
- Portfolio Growth: Identify and onboard high-potential game titles, working with developers to enhance their marketability, monetization, and performance.
- Market & Trend Analysis: Stay ahead of industry trends, analyzing competitor strategies and emerging opportunities to refine our publishing approach.
- P&L Management: Oversee the financial performance of the publishing unit, ensuring profitable growth and optimal resource allocation.
- Cross-Functional Leadership: Collaborate with Product, Monetization, User Acquisition teams to ensure seamless execution and performance optimization.
- Partner & Developer Relations: Build and maintain strong relationships with game developers, fostering long-term partnerships.
- Performance Tracking & Optimization: Continuously analyze key metrics, adjusting strategies to improve retention, engagement, and monetization.
- Team Leadership & Culture: Lead a team of publishing professionals, fostering a culture of innovation, accountability, and high performance.

Requirements:

- You've personally owned P&L responsibility and can point to measurable outcomes: portfolio ARPU growth, studio retention rates, revenue scaled.
- Proven experience in mobile game publishing, with a strong track record of launching and scaling successful titles.
- 10+ years in leadership roles within game publishing, mobile gaming, or a related field.
- Deep knowledge of user acquisition, monetization strategies, and ASO.
- Strong analytical skills with the ability to interpret data and optimize publishing strategies.
- Excellent negotiation and relationship-building skills for managing developers and external partners.
- Ability to manage multiple projects in a fast-paced and evolving environment.
- Strong communication and leadership skills, with experience collaborating across distributed teams.

Nice to Have:

- Degree in Marketing, Business, or a related field.
- Experience working within an integrated adtech-to-publishing model.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

## About Appodeal

## Company Overview
- **One-liner**: Appodeal provides an open-source SDK mediation platform, programmatic ad exchange, and user acquisition tools powered by in-house machine learning models to maximize mobile app monetization.
- **Entity Type**: Private (Seed/Series A stage; total funding of $7.5M–$11.1M per conflicting reports)
- **Headquarters**: McLean, Virginia, United States (with major offices in Warsaw, Poland; Barcelona, Spain; and Parkland, Florida, as well as remote team members)
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Ad tech & mobile publishing (IT Services and IT Consulting per LinkedIn)
- **Target customers**: Mobile app developers and publishers (B2B)
- **Mission or purpose statement**: “Help people discover and grow their talents through products that enable successful mobile app businesses.” Also: “We create digital products that support teams, communities, people.”

## Products & Services
- **[Appodeal SDK Mediation](https://appodeal.com/)**: Open-source mobile ad mediation SDK that connects to multiple ad networks; uses ML models to optimize ad revenue in real time.
- **[Appodeal Programmatic Ad Exchange](https://appodeal.com/)**: Real-time bidding marketplace for mobile ad inventory.
- **[User Acquisition Tools](https://appodeal.com/)**: Campaign management and optimization for mobile app installs and re-engagement.
- **[Publishing Division](https://appodeal.com/)**: Portfolio of casual and hybrid-casual mobile games developed in-house.
- **[Appodeal Accelerator](https://appodeal.com/)**: Program that provides mobile developers with expert guidance and user acquisition capital to grow their apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**:
  - Annual Revenue: $16.4M (LinkedIn estimate, 2025)
  - Total Funding: $7.46M (LinkedIn) or $11.1M (CB Insights – conflicting reports)
- **Notable Investors/Partners**: ImpulseVC (lead investor in 2018 seed round); also acquired Corona Labs in 2017.
- **Growth Signals**:
  - Named one of the top five ad SDKs worldwide by Pixalate in 2025.
  - 300+ full-time employees across three hubs (Warsaw, Barcelona, Parkland) plus remote.
  - Active hiring: 17–18 open roles as of early 2026 (Greenhouse jobs board).
  - LinkedIn reports 10,535 followers (+1.6% monthly) and 5,483 Twitter followers.

## Competitive Advantages
- **Open-source SDK** lowers integration friction for developers.
- **In-house machine learning models** are tested daily in production to maximize eCPM and fill rates.
- **Full-stack approach**: mediation, exchange, UA, publishing, and accelerator program create a vertically integrated ecosystem.
- **Global presence** with strong European hubs offers talent diversity and cost advantages.

## Strategic Focus
- Continue to grow the publishing division and Accelerator program to attract more mobile developers.
- Leverage data science and ML to improve ad revenue optimization and user acquisition efficiency.
- Expand remote-first hiring to access global talent while maintaining physical hubs for collaboration.

## Why Work Here
- **Culture**: Human-first, “making tech kinder.” Values include continuous learning, making an impact, solving exciting challenges, and enjoying the journey.
- **Remote/hybrid policy**: Offices in Warsaw, Barcelona, and Parkland (FL); many roles are fully remote, especially for part-time technical positions.
- **Perks & benefits**:
  - Full private health insurance with 24/7 digital health access.
  - Mental health support (psychology sessions, preventive care).
  - Professional development budget (courses, conferences, learning tools, pro subscriptions).
  - In Warsaw: sports, language courses, commute reimbursement, free lunches.
  - “Lean startup mentality” – ownership and accountability, direct communication, no politics.
- **Engineering culture**: Heavy emphasis on data, machine learning (senior data scientists, MLOps, Rust engineers), and product development. Low hierarchy and fast iteration.

## Sources
1. [Appodeal Official Website](https://appodeal.com/)
2. [Appodeal Job Board (Greenhouse)](https://job-boards.greenhouse.io/appodeal)
3. [Appodeal Careers Page](https://appodeal.com/career/)
4. [LinkedIn – Appodeal, Inc.](https://www.linkedin.com/company/appodeal)
5. [CB Insights – Appodeal Profile](https://www.cbinsights.com/company/appodeal)

## Other roles at Appodeal

- [Accounting Manager](https://feeny.ai/job/accounting-manager-appodeal-parkland-florida-7rb9hb3cpnsd) — Parkland Florida, United States
- [HR Business Partner](https://feeny.ai/job/hr-business-partner-appodeal-barcelona-q11tzsmdrkjc) — Barcelona, Spain
- [Monetization Lead](https://feeny.ai/job/monetization-lead-appodeal-barcelona-yk8j34g0zxkn) — Barcelona, Spain
- [Senior Supply Product Manager](https://feeny.ai/job/senior-supply-product-manager-appodeal-barcelona-z931j3yrwcbp) — Barcelona, Spain
- [Head of Product Development](https://feeny.ai/job/head-of-product-development-appodeal-barcelona-ybe4r8g492aj) — Barcelona, Spain
- [Senior Technical Account Manager (part-time)](https://feeny.ai/job/senior-technical-account-manager-part-time-appodeal-europe-4qjshj45mcrh) — Europe
- [Independent Board Director (ML-Driven Product & Data Platform Leader)](https://feeny.ai/job/independent-board-director-ml-driven-product-data-platform-leader-appodeal-tm9sb91xzn1d) — United States / Barcelona, Spain
- [Independent Board Director (Performance AdTech)](https://feeny.ai/job/independent-board-director-performance-adtech-appodeal-united-states-barcelona-j95hq892455z) — United States / Barcelona, Spain
- [Chief Data Science Officer](https://feeny.ai/job/chief-data-science-officer-appodeal-barcelona-w2qcp6m5c893) — Barcelona, Spain
- [Head of UA](https://feeny.ai/job/head-of-ua-appodeal-barcelona-am2xwa7hejtg) — Barcelona, Spain