---
title: 'Head of Retail Sales Germany m/w/d at The Vita Coco Company'
canonical: 'https://feeny.ai/job/head-of-retail-sales-germany-m-w-d-the-vita-coco-company-hamburg-gkmxhdgk42db'
type: 'job'
last_seen: '2026-10-18'
---

# Head of Retail Sales Germany m/w/d at The Vita Coco Company

- **Company:** The Vita Coco Company
- **Location:** Hamburg, Germany
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/thevitacococompany/jobs/4422164009

## Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

Reporting to: General Manager DACH

We are looking for an ambitious and commercially driven Head of Retail Sales Germany to lead our retail sales strategy and accelerate growth across the German market. As a key member of the local team, you will be responsible for driving revenue, market share and profitability while building strong partnerships with Germany's leading retailers. You will lead and develop a high-performing sales organisation and play a critical role in shaping the future of one of the fastest-growing brands within the functional beverage category.

IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR...

- Lead the retail sales strategy for Germany.
- Deliver sales, profit and market share targets.
- Manage strategic relationships with major retail customers including REWE, EDEKA, Kaufland, C&C, Convenience and Petrol customers.
- Negotiate annual agreements, pricing and promotional plans.
- Drive distribution, visibility and execution excellence in-store.
- Lead, coach and develop a high-performing sales team including an external field sales team.
- Own forecasting, budgeting and commercial planning processes.
- Partner closely with Marketing, Finance and Supply Chain to deliver growth initiatives.
- Identify new business opportunities and market trends.

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.

## PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE:

- 8+ years of FMCG sales experience, ideally within beverages or consumer goods.
- Proven success record in managing major grocery retail customers in Germany.
- Strong commercial acumen with experience in pricing, forecasting and profitability management.
- Outstanding negotiation and relationship-building skills.
- Experience leading and developing high-performing teams.
- Entrepreneurial mindset with a strong bias for action and results
- Cultural awareness to operate successfully in an international organization
- Fluent in German and English.

The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

COCO PERKS (the good stuff):

- 30 days holiday, plus your birthday off!
- Flexible working hours + early Friday finishes all year round* - more balance, less clock-watching.
- Discretionary bonus - all permanent employees are eligible.
- Life insurance - 4x your annual salary.
- Full reimbursement of your Deutschlandticket - one less thing to worry about on your way to work.
- Employee Assistance Programme - confidential support for you and your household.
- 5 volunteer days - to give back to causes you care about.
- EGYM Wellpass membership contribution - for workouts, wellness, or whatever helps you recharge.
- Free Vita Coco products, of course

## A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.

[Privacy Policy](https://vitacoco.com/pages/privacy-policy)

## About The Vita Coco Company

## Company Overview
- **One-liner**: The Vita Coco Company is the world’s leading coconut water brand, pioneering the packaged coconut water category since 2004 and expanding into other better-for-you beverages.
- **Entity Type**: Public (NASDAQ: COCO)
- **Headquarters**: New York, NY, USA
- **Founded**: 2004
- **Founders**: Michael Kirban, Ira Liran

## Core Business
- **Primary industry/industries**: Beverage (Functional Beverages, Coconut Water, Plant-Based Waters)
- **Target customers**: B2C (mass market, health-conscious consumers) and B2B (club, food, drug, mass, convenience, e-commerce, foodservice, and on-premise accounts)
- **Mission or purpose statement**: To deliver great-tasting, natural, and nutritious products that are better for consumers and better for the world.

## Products & Services
- **Vita Coco**: The flagship brand of coconut water, available in multiple flavors and sizes. Also includes coconut oil, juice, and milk offerings.
- **Ever & Ever**: A sustainably packaged still and sparkling water brand.
- **PWR LIFT**: A protein-infused fitness drink.
- **Private Label**: The company is a large supplier of private label coconut water and coconut oil to key retailers.
- **Bulk Sales**: Revenue generated from bulk product sales to other beverage and food companies.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NASDAQ (COCO). Market cap varies; check recent filings for current data.
- **Key Metric**: Annual Revenue (FY2024): $497.2 million (per 10-K filed 02/26/2025) [investors.thevitacococompany.com](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
- **Notable Investors/Partners**: Public company; major institutional investors include Vanguard Group, BlackRock, and Dimensional Fund Advisors. Key retail partners include Costco, Target, Walmart, and Amazon.
- **Growth Signals**: Global presence in over 35 countries; primary markets include North America, UK, and Germany. Diversified supply chain across 17 factories in 7 countries. Certified B Corporation and Public Benefit Corporation (PBC) status.

## Competitive Advantages
- **Category Leader**: Dominant market share in the U.S. coconut water category.
- **Asset-Light Supply Chain**: No ownership of factories, allowing for flexibility and rapid adaptation to market changes.
- **Strong Brand Recognition**: “Vita Coco” is a household name synonymous with coconut water.
- **Sustainability Commitment**: Certified B Corp and PBC status, with initiatives like Seedlings for Sustainability (10 million seedlings by 2030).

## Strategic Focus
- **Category Expansion**: Extending into other better-for-you beverage categories (Ever & Ever, PWR LIFT).
- **Global Growth**: Deepening presence in existing markets (North America, UK, Germany) and expanding into new geographies.
- **Sustainability & Impact**: Strengthening supply chain resilience, regenerative agriculture, and community support (The Vita Coco Project®).
- **Product Innovation**: Developing new flavors and formats to meet consumer demand for natural hydration.

## Why Work Here
- **Culture & Values**: Emphasizes inclusivity, transparency, and optimism. Describes itself as a place for “challengers, rule breakers, team players, and changemakers.” [vitacoco.com](https://vitacoco.com/pages/careers)
- **Hybrid Office & Remote Work Capabilities**: Offers flexible work arrangements, including hybrid and remote options for certain roles.
- **Generous Parental Leave Policies**: Provides robust parental leave benefits.
- **Unlimited Vacation Day**: Policy of unlimited paid time off.
- **Competitive Health Insurance Plans – No Waiting Period**: Health benefits start immediately upon hire.
- **Monthly Product Allowance**: Employees receive a monthly allowance of Vita Coco products.
- **Pet Insurance & Pet Friendly Office**: The New York HQ is pet-friendly and offers pet insurance.
- **Diversity & Inclusion**: 48% of employees identify as female; 39% identify as Latin, Hispanic, Black, Asian, Pacific Islander, and/or multiracial. Active Culture & Belonging Committee. [vitacoco.com](https://vitacoco.com/pages/careers)
- **Global Team**: 301 employees across 5 countries (New York, London, Germany, Spain, Singapore).
- **Impact**: Certified B Corporation and Public Benefit Corporation, with a strong focus on community support and environmental sustainability.

## Sources
1. [The Vita Coco Company 10-K (FY2024)](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
2. [Vita Coco Careers Page](https://vitacoco.com/pages/careers)
3. [Vita Coco Impact Page](https://vitacoco.com/pages/impact)
4. [Vita Coco Jobs on Greenhouse](https://job-boards.greenhouse.io/thevitacococompany)

## Other roles at The Vita Coco Company

- [Retail Sales Manager - Upper Manhattan/Bronx](https://feeny.ai/job/retail-sales-manager-upper-manhattan-bronx-the-vita-coco-company-upper-manhattan-5ttds7xfvtmw) — Upper Manhattan, NY / Bronx, NY
- [Director of 3Pl Warehouse Operations](https://feeny.ai/job/director-of-3pl-warehouse-operations-the-vita-coco-company-new-york-ayn51sssfthg) — New York, NY
- [Associate Manager, Social Content](https://feeny.ai/job/associate-manager-social-content-the-vita-coco-company-new-york-14qcc1dh262f) — New York, NY
- [Retail Sales Manager - Boston/North Shore](https://feeny.ai/job/retail-sales-manager-boston-north-shore-the-vita-coco-company-boston-f7gdrma7c2cc) — Boston, MA
- [Retail Sales Manager - Charleston, SC](https://feeny.ai/job/retail-sales-manager-charleston-sc-the-vita-coco-company-charleston-p40d1z1m7wp4) — Charleston, SC
- [Finance Manager, Thailand Operations](https://feeny.ai/job/finance-manager-thailand-operations-the-vita-coco-company-new-york-9yjfwv1f36g2) — New York, NY
- [Supply Chain Executive DACH m/w/d](https://feeny.ai/job/supply-chain-executive-dach-m-w-d-the-vita-coco-company-hamburg-r187e00bkmr7) — Hamburg, Germany
- [Retail Sales Manager - Brooklyn](https://feeny.ai/job/retail-sales-manager-brooklyn-the-vita-coco-company-brooklyn-ct150m3vcq7h) — Brooklyn, NY